India Flavoured Milk Market Report and Forecast 2024-2032

According to the report, the India flavoured milk market is projected to grow at a CAGR of 24% between 2023 and 2032. Aided by the evolving consumer palate, an upsurge in demand for ready-to-consume beverages, and a burgeoning youth demographic, the market is expected to grow significantly by 2032.

Flavoured milk, an amalgamation of milk, sweeteners, and natural or artificial flavourings, has become a household name in India. Common flavours encompass vanilla, chocolate, strawberry, among others. Rich in essential nutrients such as calcium, protein, vitamins, and minerals, flavoured milk serves as both a tantalising beverage and a nutritious supplement. Owing to its twin benefits of taste and health, it finds takers across age groups, though the youth remain its largest consumer base.

India's urban sprawl, characterised by hectic lifestyles, has rendered convenience paramount. This has paved the way for ready-to-drink flavoured milk beverages to gain traction. With limited time for elaborate breakfast routines, urbanites are increasingly gravitating towards these beverages as a quick yet nutritious alternative.

Moreover, the health and wellness trend that has permeated global consumer behaviour is evident in India too, which has boosted the India flavoured milk growth. There's a discernible shift towards beverages that not only satisfy taste buds but also contribute to overall well-being. Flavoured milk, rich in essential nutrients, aptly fits this bill, augmenting its appeal.

The Indian dairy industry has been quick to capitalise on this trend. Established and emerging players are inundating the market with innovative flavours, packaging, and marketing strategies. The use of traditional Indian flavours like saffron, cardamom, and rose in flavoured milk is resonating with the nostalgic Indian consumer, further impacting the India flavoured milk market outlook positively.

Collaborations with cafes, quick-service restaurants, and eateries have also given flavoured milk its moment in the spotlight. Whether it's in the form of flavoured milkshakes or as an ingredient in desserts, its presence is ubiquitous.

Furthermore, the cultural fabric of India plays a role in buoying the flavoured milk market. Festivals, celebrations, and gatherings, intrinsic to Indian society, often feature flavoured milk as a beverage of choice, given its universal appeal.

According to the India flavoured milk analysis, the industry is undeterred. Emphasis on natural ingredients, reduced sugar, and fortified variants is gaining momentum. Probiotic flavoured milk and those enriched with vitamins are making inroads into the market, catering to the discerning consumer. Moreover, eco-friendly packaging solutions and sustainable production methods are also becoming industry focal points, as environmental consciousness rises among consumers.

Market Segmentation

The market can be divided based on flavour, distribution channel, and region.

Market Breakup by Flavour

• Chocolate
• Fruit Based
• Vanilla
• Others

Market Breakup by Distribution Channel

• Retail
• Institutional

Market Breakup by Region

• Maharashtra
• Delhi-NCR
• Karnataka
• Gujarat
• Tamil Nadu
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the India flavoured milk market. Some of the major players explored in the report are as follows:

• Mother Dairy Fruit & Vegetable Pvt. Ltd.
• Heritage Foods Limited
• Gujarat Cooperative Milk Marketing Federation Ltd.
• Parag Milk Foods Ltd
• Nestlé S.A.
• Others