Snap-on Remains the Dominant Brand across All Product Lines
This survey of automotive aftermarket vehicle service technicians’ tool choices was conducted in 2022 using a computer-assisted telephone interview methodology. In total, 400 automotive technicians were surveyed for this research. To qualify as a respondent, a technician had to be working at least 32 hours per week and physically working on vehicles on at least a weekly basis. Respondents represent automotive repair shops throughout the United States: dealership (new vehicle) service departments, franchised auto repair shops, and independent auto repair shops. The publisher has been tracking the automotive repair tool industry through automotive technicians since 2008. When applicable, this research compares data trending as far back as 2008.
This survey covers the following tool categories:
- Power tools
- Hand tools
- Handheld diagnostic tools
- Pneumatic/air tools
- Tool storage devices
Qualitative areas covered in this research include the following:
- Quality: A measure of original equipment fit, form, and function; the closer something matches the original part, the higher the perceived quality.
- Reliability: Relates to service life. A reliable product is less susceptible to premature failure and has comparatively low warranty claims.
- Innovation: Manufacturers coming up with new ideas or products and making continual improvements.
Tool purchases in 2021, purchase decision factors, dominant brands, key challengers (brands), strategic drivers, performance index, brand ownership trends, and brand reputation gap are also explored.
