Turkey Media Market Summary and Forecast

Media in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
The Turkish media industry had total revenues of $3.4 billion in 2022, representing a compound annual growth rate (CAGR) of 12.8% between 2017 and 2022.
The advertising segment accounted for the industry's largest proportion in 2022, with total revenues of $2.1 billion, equivalent to 61.9% of the industry's overall value.
Turkey accounted for a share of 1.0% in the European media industry in 2022.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Turkey
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Turkey
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Turkey media market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Turkey media market by value in 2022?
What will be the size of the Turkey media market in 2027?
What factors are affecting the strength of competition in the Turkey media market?
How has the market performed over the last five years?
Who are the top competitiors in Turkey's media market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Which companies offer substitutes for the main industry?

8 Company Profiles

8.1. Publicis Groupe SA
8.2. Digiturk
8.3. Penguin Random House LLC
8.4. The Walt Disney Company

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Turkey media industry value: $ billion, 2017-22
Table 2: Turkey media industry category segmentation: % share, by value, 2017-2022
Table 3: Turkey media industry category segmentation: $ billion, 2017-2022
Table 4: Turkey media industry geography segmentation: $ billion, 2022
Table 5: Turkey media industry value forecast: $ billion, 2022-27
Table 6: Publicis Groupe SA: key facts
Table 7: Publicis Groupe SA: Annual Financial Ratios
Table 8: Publicis Groupe SA: Key Employees
Table 9: Publicis Groupe SA: Key Employees Continued
Table 10: Publicis Groupe SA: Key Employees Continued
Table 11: Publicis Groupe SA: Key Employees Continued
Table 12: Digiturk: key facts
Table 13: Digiturk: Key Employees
Table 14: Penguin Random House LLC: key facts
Table 15: Penguin Random House LLC: Key Employees
Table 16: The Walt Disney Company: key facts
Table 17: The Walt Disney Company: Annual Financial Ratios
Table 18: The Walt Disney Company: Key Employees
Table 19: The Walt Disney Company: Key Employees Continued
Table 20: The Walt Disney Company: Key Employees Continued
Table 21: Turkey size of population (million), 2018-22
Table 22: Turkey gdp (constant 2005 prices, $ billion), 2018-22
Table 23: Turkey gdp (current prices, $ billion), 2018-22
Table 24: Turkey inflation, 2018-22
Table 25: Turkey consumer price index (absolute), 2018-22
Table 26: Turkey exchange rate, 2018-22

List of Figures

Figure 1: Turkey media industry value: $ billion, 2017-22
Figure 2: Turkey media industry category segmentation: $ billion, 2017-2022
Figure 3: Turkey media industry geography segmentation: % share, by value, 2022
Figure 4: Turkey media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Turkey, 2022
Figure 6: Drivers of buyer power in the media industry in Turkey, 2022
Figure 7: Drivers of supplier power in the media industry in Turkey, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Turkey, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Turkey, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Turkey, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Publicis Groupe SA
Digiturk
Penguin Random House LLC
The Walt Disney Company

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€348EUR$350USD£289GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€522EUR$525USD£434GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€695EUR$700USD£578GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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