China Media Market Summary and Forecast

Media in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
The Chinese media industry had total revenues of $226.2 billion in 2022, representing a compound annual growth rate (CAGR) of 1.8% between 2017 and 2022.
The advertising segment accounted for the industry's largest proportion in 2022, with total revenues of $103.8 billion, equivalent to 45.9% of the industry's overall value.
The performance of the industry is forecast to accelerate, with an anticipated CAGR of 2.6% over 2022–27, which is expected to drive the industry to a value of $257.5 billion by the end of 2027.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in China
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the China media market by value in 2022?
What will be the size of the China media market in 2027?
What factors are affecting the strength of competition in the China media market?
How has the market performed over the last five years?
Who are the top competitiors in China's media market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Which companies offer substitutes for the main industry?

8 Company Profiles

8.1. Dentsu Group Inc.
8.2. China Publishing Group Corp
8.3. China Central Television
8.4. The Walt Disney Company

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: China media industry value: $ billion, 2017-22
Table 2: China media industry category segmentation: % share, by value, 2017-2022
Table 3: China media industry category segmentation: $ billion, 2017-2022
Table 4: China media industry geography segmentation: $ billion, 2022
Table 5: China media industry value forecast: $ billion, 2022-27
Table 6: Dentsu Group Inc.: key facts
Table 7: Dentsu Group Inc.: Annual Financial Ratios
Table 8: Dentsu Group Inc.: Key Employees
Table 9: Dentsu Group Inc.: Key Employees Continued
Table 10: Dentsu Group Inc.: Key Employees Continued
Table 11: China Publishing Group Corp: key facts
Table 12: China Publishing Group Corp: Key Employees
Table 13: China Central Television: key facts
Table 14: China Central Television: Key Employees
Table 15: The Walt Disney Company: key facts
Table 16: The Walt Disney Company: Annual Financial Ratios
Table 17: The Walt Disney Company: Key Employees
Table 18: The Walt Disney Company: Key Employees Continued
Table 19: The Walt Disney Company: Key Employees Continued
Table 20: China size of population (million), 2018-22
Table 21: China gdp (constant 2005 prices, $ billion), 2018-22
Table 22: China gdp (current prices, $ billion), 2018-22
Table 23: China inflation, 2018-22
Table 24: China consumer price index (absolute), 2018-22
Table 25: China exchange rate, 2018-22

List of Figures

Figure 1: China media industry value: $ billion, 2017-22
Figure 2: China media industry category segmentation: $ billion, 2017-2022
Figure 3: China media industry geography segmentation: % share, by value, 2022
Figure 4: China media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in China, 2022
Figure 6: Drivers of buyer power in the media industry in China, 2022
Figure 7: Drivers of supplier power in the media industry in China, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in China, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in China, 2022
Figure 10: Drivers of degree of rivalry in the media industry in China, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Dentsu Group Inc.
China Publishing Group Corp
China Central Television
The Walt Disney Company

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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