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Wet Pet Food Market Size, Share & Industry Trends Analysis Report By Pet (Dog, and Cat), By Source (Animal-based, Plant-derivatives, and Synthetic), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

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    Report

  • October 2023
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5935267
The Global Wet Pet Food Market size is expected to reach $35.4 billion by 2030, rising at a market growth of 4.9% CAGR during the forecast period. In the year 2022, the market attained a volume of 3467.8 Kilo Tonnes experiencing a growth of 2.0% (2019-2022).
E-commerce platforms have additionally facilitated targeted marketing techniques, enabling wet pet food brands to adapt their messaging to a range of pet owner preferences and demographics. Consequently, the online segment would generate approximately 23.6% share of the market by 2030. Based on prior purchases or browsing behavior, tailored suggestions and advertisements further improve the customer experience, boosting sales and revenue. Some of the factors affecting the market are the rising need for premium and specialized formulations, increase in pet ownership and humanization, and high cost of wet food production.



Premium formulations often prioritize the use of high-quality ingredients, such as real meat, poultry, or fish as primary protein sources. This focus on quality enhances the nutritional content of wet pet food, providing pets with a well-balanced diet that supports their health and well-being. Pet owners are increasingly inclined to choose premium wet pet food, recognizing its superior nutritional value. Moreover, the rise in pet ownership has been a fundamental driver of market expansion. As more households’ welcome pets into their lives, the overall demand for pet food, particularly wet pet food, has surged. Pet ownership, once considered a lifestyle choice, has transformed into a cultural norm, spurring consistent growth in the market. With a larger pet-owning population, the market has diversified to meet the varied needs of pets and their owners. In parallel, the humanization of pets has significantly influenced consumer behavior. The surge in pet ownership, the humanization of pets, and the influence of veterinary recommendations have propelled the demand for high-quality and specialized pet food products, particularly wet pet food.

However, the elevated costs associated with sourcing high-quality ingredients, processing, and specialized packaging contribute to higher price points for these products. This can deter price-sensitive consumers who may opt for more budget-friendly pet food alternatives, such as dry kibble. High production costs can also limit the profitability of manufacturers. The financial burden of producing wet pet food, coupled with the competitive nature of the pet food industry, may lead to reduced profit margins. Manufacturers may face challenges in offering competitive pricing or investing in marketing and product development. Therefore, these factors can hamper the growth of the market.



The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

Distribution Channel Outlook

By distribution channel, the market is classified into pet specialty stores, supermarkets/hypermarkets, convenience stores, and online. In 2022, the pet specialty stores recorded the maximum revenue share in the market. It is anticipated that the appealing shelf arrangements in specialty pet food retail stores, along with the increased availability of exotic, custom-made, and premium food products for pet animals within these stores, will accelerate the growth of the segment. The pet specialty retail industry has grown significantly over the past few years, with a growing emphasis on providing a wide array of goods and services designed specifically for animals, especially dogs and cats. Customer loyalty is greatly increased by the specialized environment's promotion of a sense of belonging and trust. The pet specialty store model also makes it easier to investigate specialized and premium wet pet foods that might not be as prominently displayed in other retail settings.



Pet Outlook

By pet, the market is divided into dog and cat. In 2022, the dog segment witnessed the highest revenue share in the market. Over the course of the projection period, sales of wet pet food are anticipated to be boosted by dogs, particularly puppies without teeth. This can be credited to the rise in dog adoption as pets and the rising popularity of dog health awareness. To capture a significant portion of the market, top producers are creating wet pet food that is specifically formulated to meet the nutritional needs of these dogs. Additionally, in response to the growing consumer demand for upscale dog food products and the willingness of such dog parents to pay higher prices, businesses have boosted their production of wet pet food targeted specifically at dogs.

Source Outlook

On the basis of source, the market is categorized into animal-based, plant-derivatives, and synthetic. In 2022, the plant-derivatives segment garnered a significant revenue share in the market. A major factor responsible for the growth of the segment is that people are trying to humanize their pets because they are increasingly concerned about consuming only sustainable and animal-free food. Pets can also be fed plant-based meats that are in the wet form. Western economies have seen a rise in veganism, and as more owners switch to vegan diets for themselves, pet food manufacturers are now starting to take owner preferences into account.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific segment covered a considerable revenue share in the market. As urbanization and economic development continue in many Asia Pacific countries, lifestyles are evolving. More people are adopting pets and seeking convenience in pet care, which has led to an increased demand for wet pet food. The region's market offers specialized wet pet food formulations designed to address specific dietary needs and health conditions. These include formulations for breeds, life stages, and even traditional herbal ingredients in some Asian markets.

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country-wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Nestle S.A, Mars, Inc., Unicharm Corporation (DSG International (Thailand) PLC), Thai Union Group PLC, Charoen Pokphand Foods Public Company Limited, General Mills, Inc., The J.M Smucker Company, Schell & Kampeter, Inc., Farmina Pet Foods Holding B.V., The Colgate-Palmolive Company

Strategies deployed in the Market

  • Aug-2022: Hill’s Pet Nutrition acquired three dry pet-food plants from Red Collar Pet Foods for $700 million, subject to regulatory approval. The facilities, located in South Carolina, Oklahoma, and Ohio, included all 350 employees. This move followed Hill’s previous acquisition of a pet-food plant in Italy and the ongoing construction of another facility in Kansas.
  • Jul-2022: Nestle India announced the acquisition of the pet food business Purina Petcare India for an estimated ₹125.3 crore. This transaction involved the company taking ownership and operation of the brand, which is globally owned by Nestle, as part of Nestle India. Additionally, Nestle India had launched the toddler food brand Gerber in India.
  • May-2022: Hill's Pet Nutrition, a Colgate-Palmolive subsidiary, completed the acquisition of Nutriamo S.r.l.'s manufacturing facility in Italy, marking Hill's first canned plant in Europe. This strategic move supports global supply chain goals, responding to the rising demand for science-based pet nutrition.
  • Mar-2022: Mars Petcare Mexico expanded its manufacturing facility in Querétaro, doubling its wet food production capacity. The company invested 2,100 million pesos (US$100 million) to enhance its second-largest production site in El Marqués municipality, Queretaro. This investment increased the plant's wet pet food capacity to 70,000 annual tons, equivalent to 55 million packages per year, doubling its previous capacity of 35,000 tons annually.
  • Nov-2021: Hill's Pet Nutrition came into a partnership with Bond Pet Foods, a Colorado-based pet food company. Following the partnership, the two companies would together create a substitute for one of Hill's most prominent meat proteins, made particularly to fulfill the dietary requirements of cats and dogs.
  • Jun-2021: Mars Petcare India introduced wet cat food as part of its Whiskas brand expansion, making the new product range accessible in pet shops, grocery stores, and e-commerce platforms. The launch is supported by a comprehensive 360-degree marketing campaign, featuring promotion through various media channels and collaborations with celebrity cat parents.
  • Dec-2020: Farmina Pet Food USA expanded its geographical reach by shifting its Headquarters to Reidsville, North America. In addition, the facility would involve space for manufacturing, research and development and warehousing. Moreover, the Reidsville would be the suitable location to the company's values of quality and continuous innovation, from the workforce to the production technologies.

Scope of the Study

Market Segments Covered in the Report:

By Pet (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
  • Dog
  • Cat
By Source (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
  • Animal-based
  • Plant-derivatives
  • Synthetic
By Distribution Channel (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
  • Pet Specialty Stores
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
By Geography (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America- Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe- Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific- LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • Nestle S.A
  • Mars, Inc.
  • Unicharm Corporation (DSG International (Thailand) PLC)
  • Thai Union Group PLC
  • Charoen Pokphand Foods Public Company Limited
  • General Mills, Inc.
  • The J.M Smucker Company
  • Schell & Kampeter, Inc.
  • Farmina Pet Foods Holding B.V.
  • The Colgate-Palmolive Company

Unique Offerings

  • Exhaustive coverage
  • The highest number of Market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Wet Pet Food Market, by Pet
1.4.2 Global Wet Pet Food Market, by Source
1.4.3 Global Wet Pet Food Market, by Distribution Channel
1.4.4 Global Wet Pet Food Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2022
4.2 Porter’s Five Forces Analysis
Chapter 5. Global Wet Pet Food Market by Pet
5.1 Global Dog Market by Region
5.2 Global Cat Market by Region
Chapter 6. Global Wet Pet Food Market by Source
6.1 Global Animal-based Market by Region
6.2 Global Plant-derivatives Market by Region
6.3 Global Synthetic Market by Region
Chapter 7. Global Wet Pet Food Market by Distribution Channel
7.1 Global Pet Specialty Stores Market by Region
7.2 Global Supermarkets/Hypermarkets Market by Region
7.3 Global Convenience Stores Market by Region
7.4 Global Online Market by Region
Chapter 8. Global Wet Pet Food Market by Region
8.1 North America Wet Pet Food Market
8.1.1 North America Wet Pet Food Market by Pet
8.1.1.1 North America Dog Market by Country
8.1.1.2 North America Cat Market by Country
8.1.2 North America Wet Pet Food Market by Source
8.1.2.1 North America Animal-based Market by Country
8.1.2.2 North America Plant-derivatives Market by Country
8.1.2.3 North America Synthetic Market by Country
8.1.3 North America Wet Pet Food Market by Distribution Channel
8.1.3.1 North America Pet Specialty Stores Market by Country
8.1.3.2 North America Supermarkets/Hypermarkets Market by Country
8.1.3.3 North America Convenience Stores Market by Country
8.1.3.4 North America Online Market by Country
8.1.4 North America Wet Pet Food Market by Country
8.1.4.1 US Wet Pet Food Market
8.1.4.1.1 US Wet Pet Food Market by Pet
8.1.4.1.2 US Wet Pet Food Market by Source
8.1.4.1.3 US Wet Pet Food Market by Distribution Channel
8.1.4.2 Canada Wet Pet Food Market
8.1.4.2.1 Canada Wet Pet Food Market by Pet
8.1.4.2.2 Canada Wet Pet Food Market by Source
8.1.4.2.3 Canada Wet Pet Food Market by Distribution Channel
8.1.4.3 Mexico Wet Pet Food Market
8.1.4.3.1 Mexico Wet Pet Food Market by Pet
8.1.4.3.2 Mexico Wet Pet Food Market by Source
8.1.4.3.3 Mexico Wet Pet Food Market by Distribution Channel
8.1.4.4 Rest of North America Wet Pet Food Market
8.1.4.4.1 Rest of North America Wet Pet Food Market by Pet
8.1.4.4.2 Rest of North America Wet Pet Food Market by Source
8.1.4.4.3 Rest of North America Wet Pet Food Market by Distribution Channel
8.2 Europe Wet Pet Food Market
8.2.1 Europe Wet Pet Food Market by Pet
8.2.1.1 Europe Dog Market by Country
8.2.1.2 Europe Cat Market by Country
8.2.2 Europe Wet Pet Food Market by Source
8.2.2.1 Europe Animal-based Market by Country
8.2.2.2 Europe Plant-derivatives Market by Country
8.2.2.3 Europe Synthetic Market by Country
8.2.3 Europe Wet Pet Food Market by Distribution Channel
8.2.3.1 Europe Pet Specialty Stores Market by Country
8.2.3.2 Europe Supermarkets/Hypermarkets Market by Country
8.2.3.3 Europe Convenience Stores Market by Country
8.2.3.4 Europe Online Market by Country
8.2.4 Europe Wet Pet Food Market by Country
8.2.4.1 Germany Wet Pet Food Market
8.2.4.1.1 Germany Wet Pet Food Market by Pet
8.2.4.1.2 Germany Wet Pet Food Market by Source
8.2.4.1.3 Germany Wet Pet Food Market by Distribution Channel
8.2.4.2 UK Wet Pet Food Market
8.2.4.2.1 UK Wet Pet Food Market by Pet
8.2.4.2.2 UK Wet Pet Food Market by Source
8.2.4.2.3 UK Wet Pet Food Market by Distribution Channel
8.2.4.3 France Wet Pet Food Market
8.2.4.3.1 France Wet Pet Food Market by Pet
8.2.4.3.2 France Wet Pet Food Market by Source
8.2.4.3.3 France Wet Pet Food Market by Distribution Channel
8.2.4.4 Russia Wet Pet Food Market
8.2.4.4.1 Russia Wet Pet Food Market by Pet
8.2.4.4.2 Russia Wet Pet Food Market by Source
8.2.4.4.3 Russia Wet Pet Food Market by Distribution Channel
8.2.4.5 Spain Wet Pet Food Market
8.2.4.5.1 Spain Wet Pet Food Market by Pet
8.2.4.5.2 Spain Wet Pet Food Market by Source
8.2.4.5.3 Spain Wet Pet Food Market by Distribution Channel
8.2.4.6 Italy Wet Pet Food Market
8.2.4.6.1 Italy Wet Pet Food Market by Pet
8.2.4.6.2 Italy Wet Pet Food Market by Source
8.2.4.6.3 Italy Wet Pet Food Market by Distribution Channel
8.2.4.7 Rest of Europe Wet Pet Food Market
8.2.4.7.1 Rest of Europe Wet Pet Food Market by Pet
8.2.4.7.2 Rest of Europe Wet Pet Food Market by Source
8.2.4.7.3 Rest of Europe Wet Pet Food Market by Distribution Channel
8.3 Asia Pacific Wet Pet Food Market
8.3.1 Asia Pacific Wet Pet Food Market by Pet
8.3.1.1 Asia Pacific Dog Market by Country
8.3.1.2 Asia Pacific Cat Market by Country
8.3.2 Asia Pacific Wet Pet Food Market by Source
8.3.2.1 Asia Pacific Animal-based Market by Country
8.3.2.2 Asia Pacific Plant-derivatives Market by Country
8.3.2.3 Asia Pacific Synthetic Market by Country
8.3.3 Asia Pacific Wet Pet Food Market by Distribution Channel
8.3.3.1 Asia Pacific Pet Specialty Stores Market by Country
8.3.3.2 Asia Pacific Supermarkets/Hypermarkets Market by Country
8.3.3.3 Asia Pacific Convenience Stores Market by Country
8.3.3.4 Asia Pacific Online Market by Country
8.3.4 Asia Pacific Wet Pet Food Market by Country
8.3.4.1 China Wet Pet Food Market
8.3.4.1.1 China Wet Pet Food Market by Pet
8.3.4.1.2 China Wet Pet Food Market by Source
8.3.4.1.3 China Wet Pet Food Market by Distribution Channel
8.3.4.2 Japan Wet Pet Food Market
8.3.4.2.1 Japan Wet Pet Food Market by Pet
8.3.4.2.2 Japan Wet Pet Food Market by Source
8.3.4.2.3 Japan Wet Pet Food Market by Distribution Channel
8.3.4.3 India Wet Pet Food Market
8.3.4.3.1 India Wet Pet Food Market by Pet
8.3.4.3.2 India Wet Pet Food Market by Source
8.3.4.3.3 India Wet Pet Food Market by Distribution Channel
8.3.4.4 South Korea Wet Pet Food Market
8.3.4.4.1 South Korea Wet Pet Food Market by Pet
8.3.4.4.2 South Korea Wet Pet Food Market by Source
8.3.4.4.3 South Korea Wet Pet Food Market by Distribution Channel
8.3.4.5 Singapore Wet Pet Food Market
8.3.4.5.1 Singapore Wet Pet Food Market by Pet
8.3.4.5.2 Singapore Wet Pet Food Market by Source
8.3.4.5.3 Singapore Wet Pet Food Market by Distribution Channel
8.3.4.6 Malaysia Wet Pet Food Market
8.3.4.6.1 Malaysia Wet Pet Food Market by Pet
8.3.4.6.2 Malaysia Wet Pet Food Market by Source
8.3.4.6.3 Malaysia Wet Pet Food Market by Distribution Channel
8.3.4.7 Rest of Asia Pacific Wet Pet Food Market
8.3.4.7.1 Rest of Asia Pacific Wet Pet Food Market by Pet
8.3.4.7.2 Rest of Asia Pacific Wet Pet Food Market by Source
8.3.4.7.3 Rest of Asia Pacific Wet Pet Food Market by Distribution Channel
8.4 LAMEA Wet Pet Food Market
8.4.1 LAMEA Wet Pet Food Market by Pet
8.4.1.1 LAMEA Dog Market by Country
8.4.1.2 LAMEA Cat Market by Country
8.4.2 LAMEA Wet Pet Food Market by Source
8.4.2.1 LAMEA Animal-based Market by Country
8.4.2.2 LAMEA Plant-derivatives Market by Country
8.4.2.3 LAMEA Synthetic Market by Country
8.4.3 LAMEA Wet Pet Food Market by Distribution Channel
8.4.3.1 LAMEA Pet Specialty Stores Market by Country
8.4.3.2 LAMEA Supermarkets/Hypermarkets Market by Country
8.4.3.3 LAMEA Convenience Stores Market by Country
8.4.3.4 LAMEA Online Market by Country
8.4.4 LAMEA Wet Pet Food Market by Country
8.4.4.1 Brazil Wet Pet Food Market
8.4.4.1.1 Brazil Wet Pet Food Market by Pet
8.4.4.1.2 Brazil Wet Pet Food Market by Source
8.4.4.1.3 Brazil Wet Pet Food Market by Distribution Channel
8.4.4.2 Argentina Wet Pet Food Market
8.4.4.2.1 Argentina Wet Pet Food Market by Pet
8.4.4.2.2 Argentina Wet Pet Food Market by Source
8.4.4.2.3 Argentina Wet Pet Food Market by Distribution Channel
8.4.4.3 UAE Wet Pet Food Market
8.4.4.3.1 UAE Wet Pet Food Market by Pet
8.4.4.3.2 UAE Wet Pet Food Market by Source
8.4.4.3.3 UAE Wet Pet Food Market by Distribution Channel
8.4.4.4 Saudi Arabia Wet Pet Food Market
8.4.4.4.1 Saudi Arabia Wet Pet Food Market by Pet
8.4.4.4.2 Saudi Arabia Wet Pet Food Market by Source
8.4.4.4.3 Saudi Arabia Wet Pet Food Market by Distribution Channel
8.4.4.5 South Africa Wet Pet Food Market
8.4.4.5.1 South Africa Wet Pet Food Market by Pet
8.4.4.5.2 South Africa Wet Pet Food Market by Source
8.4.4.5.3 South Africa Wet Pet Food Market by Distribution Channel
8.4.4.6 Nigeria Wet Pet Food Market
8.4.4.6.1 Nigeria Wet Pet Food Market by Pet
8.4.4.6.2 Nigeria Wet Pet Food Market by Source
8.4.4.6.3 Nigeria Wet Pet Food Market by Distribution Channel
8.4.4.7 Rest of LAMEA Wet Pet Food Market
8.4.4.7.1 Rest of LAMEA Wet Pet Food Market by Pet
8.4.4.7.2 Rest of LAMEA Wet Pet Food Market by Source
8.4.4.7.3 Rest of LAMEA Wet Pet Food Market by Distribution Channel
Chapter 9. Company Profiles
9.1 Nestle S.A
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 Recent strategies and developments:
9.1.5.1 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Mars, Inc. (Kind LLC)
9.2.1 Company Overview
9.2.2 Recent strategies and developments:
9.2.2.1 Product Launches and Product Expansions:
9.2.2.2 Geographical Expansions:
9.2.3 SWOT Analysis
9.3 Unicharm Corporation (DSG International (Thailand) PLC)
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expenses
9.3.5 SWOT Analysis
9.4 Thai Union Group PLC
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 SWOT Analysis
9.5 Charoen Pokphand Foods Public Company Limited
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 SWOT Analysis
9.6 General Mills, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expense
9.6.5 SWOT Analysis
9.7 The J.M Smucker Company
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expenses
9.7.5 SWOT Analysis
9.8 Schell & Kampeter, Inc.
9.8.1 Company Overview
9.9 Farmina Pet Foods Holding B.V.
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Geographical Expansions:
9.10. The Colgate Palmolive Company
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 Research & Development Expenses
9.10.5 Recent strategies and developments:
9.10.5.1 Partnerships, Collaborations, and Agreements:
9.10.5.2 Acquisition and Mergers:
9.10.6 SWOT Analysis
Chapter 10. Winning Imperatives of Wet Pet Food Market

Companies Mentioned

  • Nestle S.A
  • Mars, Inc.
  • Unicharm Corporation (DSG International (Thailand) PLC)
  • Thai Union Group PLC
  • Charoen Pokphand Foods Public Company Limited
  • General Mills, Inc.
  • The J.M Smucker Company
  • Schell & Kampeter, Inc.
  • Farmina Pet Foods Holding B.V.
  • The Colgate-Palmolive Company

Methodology

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