The Global Commercial Display Market size is expected to reach $87.9 billion by 2030, rising at a market growth of 7.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,07,634.3 thousand units, experiencing a growth of 6.3% (2019-2022).
Due to the expansion of the transportation industry in developing nations such as China, India, and the Philippines, the transportation sector is growing rapidly and would acquire 1/5th share of the market by 2030. Airports, train terminals, metro stations, and bus stops utilize advertising displays for the transportation industry. Additionally, advertisers make extensive use of digital displays on buses, taxis, railroads, and trolleys. Some of the factors impacting the market are adoption of digital transformation technologies, increasing environmental concerns, and complexity in content management.
Digital transformation, integrating digital technologies into all enterprise operations, has become a significant catalyst for expanding the market. This transformative process reshapes how businesses and organizations operate, communicate, and engage with customers and stakeholders. Digital transformation leads companies to replace traditional static signs with digital signage solutions. These displays offer the flexibility to deliver dynamic and real-time content, enabling businesses to engage with customers, employees, and visitors more effectively. Digital transformation often involves integrating Internet of Things (IoT) devices with commercial displays. IoT sensors and devices enable data collection, real-time monitoring, and automated content updates. Additionally, Commercial displays are evolving to meet these demands as businesses and consumers prioritize sustainability and energy efficiency. Energy-efficient technologies have gained prominence, such as Light Emitting Diode (LED) and Organic Light Emitting Diode (OLED) displays. They consume less power than traditional display technologies, reducing operational costs and energy consumption. The focus on environmental responsibility, energy savings, and longevity has led to the development of eco-friendly displays that reduce the carbon footprint and contribute to cost savings for businesses. As sustainability continues to be a priority, the market is expected to grow further.
However, ensuring that the displayed content is relevant to the audience and engaging can be challenging. Content that does not resonate with viewers may be ineffective and lead to reduced customer engagement. Generating high-quality, compelling content that aligns with a business's branding and messaging goals can be time-consuming and resource intensive. The need for professional content creation can also increase costs. Managing the timing and scheduling of content to ensure it is displayed to the right audience at the right time can be complex. Investing in a content management system, content creation, and content updates can be expensive. Smaller businesses may face budget constraints that limit their ability to implement effective content management solutions. The above-mentioned challenges will decline the market growth.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include CDW Corporation, Cisco Systems, Inc., Dell Technologies, Inc. (Dell EMC), Koninklijke Philips N.V., Panasonic Holdings Corporation, LG Display Co., Ltd. (LG Corporation), NEC Corporation, Samsung Electronics Co., Ltd. (Samsung Group), Sharp Corporation, and Sony Corporation.
Due to the expansion of the transportation industry in developing nations such as China, India, and the Philippines, the transportation sector is growing rapidly and would acquire 1/5th share of the market by 2030. Airports, train terminals, metro stations, and bus stops utilize advertising displays for the transportation industry. Additionally, advertisers make extensive use of digital displays on buses, taxis, railroads, and trolleys. Some of the factors impacting the market are adoption of digital transformation technologies, increasing environmental concerns, and complexity in content management.
Digital transformation, integrating digital technologies into all enterprise operations, has become a significant catalyst for expanding the market. This transformative process reshapes how businesses and organizations operate, communicate, and engage with customers and stakeholders. Digital transformation leads companies to replace traditional static signs with digital signage solutions. These displays offer the flexibility to deliver dynamic and real-time content, enabling businesses to engage with customers, employees, and visitors more effectively. Digital transformation often involves integrating Internet of Things (IoT) devices with commercial displays. IoT sensors and devices enable data collection, real-time monitoring, and automated content updates. Additionally, Commercial displays are evolving to meet these demands as businesses and consumers prioritize sustainability and energy efficiency. Energy-efficient technologies have gained prominence, such as Light Emitting Diode (LED) and Organic Light Emitting Diode (OLED) displays. They consume less power than traditional display technologies, reducing operational costs and energy consumption. The focus on environmental responsibility, energy savings, and longevity has led to the development of eco-friendly displays that reduce the carbon footprint and contribute to cost savings for businesses. As sustainability continues to be a priority, the market is expected to grow further.
However, ensuring that the displayed content is relevant to the audience and engaging can be challenging. Content that does not resonate with viewers may be ineffective and lead to reduced customer engagement. Generating high-quality, compelling content that aligns with a business's branding and messaging goals can be time-consuming and resource intensive. The need for professional content creation can also increase costs. Managing the timing and scheduling of content to ensure it is displayed to the right audience at the right time can be complex. Investing in a content management system, content creation, and content updates can be expensive. Smaller businesses may face budget constraints that limit their ability to implement effective content management solutions. The above-mentioned challenges will decline the market growth.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
Product Outlook
On the basis of product, the market is segmented into digital signage, display monitor, and display TVs. The display monitor segment garnered a significant revenue share in the market in 2022. High demand exists for these products in sizes smaller than 32 inches. Nevertheless, demand for larger, convex, widescreen monitors is rising for specific applications such as graphic design and media & advertising. Display monitors are an essential component of modern computing and visual information systems. Their diversity in types and technologies ensures a monitor suitable for various applications, from productivity and gaming to content creation and public displays.Technology Outlook
Based on technology, the market is fragmented into LCD, LED, and others. In 2022, the LED segment registered the highest revenue share in the market. LEDs are energy-efficient, consuming less power compared to traditional display technologies. This not only reduces operational costs but also aligns with sustainability efforts. LEDs offer high brightness, making them visible even in well-lit environments. This is crucial for outdoor and daylight-visible displays. LEDs have a longer lifespan compared to other display technologies, reducing the need for frequent replacements. LEDs are highly adaptable, allowing for various form factors, sizes, and configurations to meet the specific needs of different applications.Component Outlook
By component, the market is categorized into hardware, software, and services. In 2022, the hardware segment generated the highest revenue share in the market. The market relies on various hardware components that enable creating and deploying visual content in diverse settings, from retail stores and corporate offices to entertainment venues and public spaces. These hardware components form the backbone of commercial displays and play a crucial role in delivering information, advertising, and interactive experiences. Displays, extensions & cables, devices, and installation equipment are examples of hardware components.
Type Outlook
On the basis of type, the market is classified into flat panel, curved panel, and others. The curved panel segment garnered a significant revenue share in the market in 2022. Curved monitors are popular among gamers as they provide a more immersive gaming experience, enhancing the sense of depth and perspective. Curved OLED TVs are used in home theater setups to create a more cinematic experience, offering a sense of being surrounded by the action on screen. Curved monitors are used in professional environments, such as video editing and graphic design, where a more immersive viewing experience can improve productivity. Flight and driving simulators often use curved displays to replicate a realistic field of view, enhancing training and simulation experiences.Size Outlook
By size, the market is segmented into below 32 inches, 32 to 52 inches, 52 to 75 inches, and others. The 52 to 75 inches segment recorded a remarkable revenue share in the market in 2022. Retail, transportation, and healthcare service customers are increasingly adopting large displays for signage applications. In the last few years, critical competitors like Samsung and LG Display Co., Ltd. have launched multiple commercial-grade televisions with displays in this size range in response to their growing popularity. The manufacturers are investing in development and research to introduce large-sized displays with the most advanced technologies to satisfy the increasing demand.Application Outlook
Based on application, the market is divided into retail, hospitality, entertainment, stadiums & playgrounds, corporate, banking, healthcare, transportation, and others. The hospitality segment recorded a remarkable revenue share in the market in 2022. The hospitality industry relies on various commercial displays to provide guests with an exceptional and informative experience. These displays are strategically placed throughout hotels, resorts, restaurants, and other hospitality establishments to convey information, facilitate communication, and create engaging environments. Commercial displays play a pivotal role in the hospitality industry, offering a range of features and benefits that enhance the guest experience and streamline operations. Whether in guest rooms, lobbies, conference centers, or dining establishments, these displays provide information, entertainment, and convenience, contributing to guest satisfaction and loyalty in the competitive world of hospitality.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region held the highest revenue share in the market. Companies such as Samsung and TCL North America have developed a substantial regional consumer base. In addition, sophisticated display solutions are widely adopted across numerous industries, which is anticipated to further regional market expansion. The United States possessed the largest market share in North America. Rising environmental concerns regarding energy conservation have prompted the adoption of the most advanced display technologies, such as micro-LED and OLED, which are expected to increase the demand for commercial displays in the United States.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include CDW Corporation, Cisco Systems, Inc., Dell Technologies, Inc. (Dell EMC), Koninklijke Philips N.V., Panasonic Holdings Corporation, LG Display Co., Ltd. (LG Corporation), NEC Corporation, Samsung Electronics Co., Ltd. (Samsung Group), Sharp Corporation, and Sony Corporation.
Strategies deployed in the Market
- Jan-2020: Dell Inc. has unveiled the Latitude 9000 series, presenting the market with its lightest 15-inch commercial PC to date. Within this series, Dell has introduced the Latitude 9510, which impressively offers an extended battery life of up to 30 hours, a 5G-ready design, and robust audio capabilities, all enhanced by Intel Wi-Fi 6 (Gig+) and 5G mobile broadband functionalities.
- Aug-2023: LG Display Co., Ltd. has entered into a strategic collaboration with the renowned commercial vehicle manufacturer, Mercedes-Benz. As part of this partnership, the esteemed German automaker has been intensifying its adoption of advanced automotive display technologies in its premium vehicle lineup, with notable instances being the integration of cutting-edge P-OLED displays in models like the 2020 S-Class, electric EQS, and EQE SUVs, reinforcing their commitment to fostering a robust and enduring alliance.
- Aug-2023: LG Display Co., Ltd. has introduced an innovative Micro LED signage solution with an integrated controller. With this product unveiling, the company's goal is to enhance LED signage by offering state-of-the-art display solutions that deliver exceptional picture quality, effortless installation, and user-friendly functionality, all tailored to meet customer requirements and enhance the value of their businesses.
- May-2023: Samsung Electronics Co., Ltd. has unveiled the worldwide release of the KMC-W, a Windows-based iteration of the acclaimed Samsung Kiosk, which received the prestigious ISE Best of Show award from AV Technology during the Integrated Systems Europe 2023 event. This updated Kiosk model boasts an interactive 24-inch display, extending its software compatibility and delivering cutting-edge self-service display capabilities catering to the needs of diverse industries such as food and beverage, retail, travel, and healthcare.
- Oct-2019: Sharp Imaging and Information Company of America, a subsidiary of Sharp Electronics Corporation, has partnered with Microsoft Corporation, a prominent American multinational technology company, to further enhance their cooperation. Their joint efforts now focus on offering state-of-the-art 4K Ultra HD displays that come certified for Microsoft's Skype for Business. These displays are equipped with sensors designed to monitor collaborative spaces by leveraging the integration of Microsoft Azure Digital Twins and Sharp's well-regarded touch technology. This groundbreaking interactive display, with a 70" Class size (equivalent to a 69.5" diagonal measurement), successfully meets all of Microsoft's stringent requirements, marking a significant advancement in the improvement of collaborative workspaces.
- Feb-2022: Sharp Electronics Corporation has unveiled its Ultra-HD Professional LCD Monitor Series, a versatile display solution suitable for both portrait and landscape orientations, as well as other flexible installation options such as face-up, face-down, tilted-forward, or tilted-backward, ensuring adaptability for continuous 24/7 operations. This impressive display range is offered in three generous sizes: 55" class, 50" class, and 43" class. Notably, the PN-HY series delivers a brightness of 500 nits, while the PN-HS series goes a step further with an impressive 700 nits of brightness.
- Nov-2022: Sony Corporation partnered with signageOS s.r.o, a software company specializing in digital signage expertise, enterprise solutions, and robust support services. In this collaborative effort, Sony aims to seamlessly incorporate signage cloud digital infrastructure into its BRAVIA displays, establishing a robust and secure framework for digital signage and content management. This initiative is poised to benefit Sony and its global partners by ensuring efficient, cutting-edge digital signage solutions for a range of applications.
Scope of the Study
Market Segments Covered in the Report:
By Type (Volume, Thousand Units, USD Billion, 2019-2030)- Flat Panel
- Curved Panel & Others
- Hardware
- Software
- Services
- Below 32 inches
- 32 to 52 inches
- 52 to 75 inches
- Others
- LCD
- LED
- Others
- Digital Signage
- Video Walls
- Video Screens
- Transparent LED Screens
- Digital Posters
- Kiosks
- Others
- Display Monitor
- Display TVs
- Retail
- Corporate
- Banking
- Healthcare
- Transportation
- Hospitality
- Entertainment
- Stadiums & Playgrounds
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- CDW Corporation
- Cisco Systems, Inc
- Dell Technologies, Inc. (Dell EMC)
- Koninklijke Philips N.V.
- Panasonic Holdings Corporation
- LG Display Co., Ltd. (LG Corporation)
- NEC Corporation
- Samsung Electronics Co., Ltd. (Samsung Group)
- Sharp Corporation
- Sony Corporation
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global Commercial Display Market by Type
Chapter 6. Global Commercial Display Market by Component
Chapter 7. Global Commercial Display Market by Size
Chapter 8. Global Commercial Display Market by Technology
Chapter 9. Global Commercial Display Market by Product
Chapter 10. Global Commercial Display Market by Application
Chapter 11. Global Commercial Display Market by Region
Chapter 12. Company Profiles
Companies Mentioned
- CDW Corporation
- Cisco Systems, Inc
- Dell Technologies, Inc. (Dell EMC)
- Koninklijke Philips N.V.
- Panasonic Holdings Corporation
- LG Display Co., Ltd. (LG Corporation)
- NEC Corporation
- Samsung Electronics Co., Ltd.(Samsung Group)
- Sharp Corporation
- Sony Corporation
Methodology
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