The Retail Valentine's Day Intentions 2024 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Valentine's Day, analysing consumers' intentions for spending.
Scope
– This Valentine’s Day consumers are intending to spend the day celebrating at home, opting to dine in and celebrate by spending time with their loved ones.- Food gifts, which include chocolates, sweets and food hampers, has the highest intention to buy among consumers that intend to give a gift this Valentine’s Day.
Reasons to Buy
- Understand which products and categories consumers intend to purchase for Valentine's Day 2024.
- Find out what consumers are planning to do to celebrate Valentine's Day in 2024.
- Discover consumer opinions on Valentine's Day.
Table of Contents
- Penetration, spending intentions, consumer attitudes
- Methodology
- Technical details: Consumer survey work
- Valentine's Day intended retail shopper penetration (by demographic), 2024
- Valentine's Day intended retail shopper profile (by demographic), 2024
- Activities consumers who intend to celebrate Valentine's Day are planning to do in 2024
- A comparison of ‘intention to buy’ and ‘already bought’, across the top 10 categories in 2024
- Categories consumers intend to purchase and have already purchased for Valentine’s Day, by gender, 2024
- Categories consumers intend to purchase during Valentine's Day, by age, 2024
- Who consumers intend to purchase or have already purchased gifts for this Valentine’s Day, by gender, 2024
- Channels consumers intend to use and have used for Valentine’s Day purchases - Online, by age, 2024
- Channels consumers intend to use and have used for Valentine’s Day purchases - Instore, by age, 2024
- Whether consumers intend to spend more, the same, or less during Valentine's Day 2024, by gender
- Whether consumers intend to spend more, the same, or less during Valentine's Day 2024, by age
- How much consumers plan to spend on gifts, food & drink and cards & gift wrap during Valentine's Day, 2024
- Mean intended spend by category during Valentine’s Day 2024, by gender
- Agreement and disagreement with statements about Valentine’s Day 2024
- Agreement and disagreement with statement “My partner and I plan to cut back on spending for Valentine’s Day this year amid the cost-of-living crisis”, by age
- Agreement and disagreement with statement “Valentine’s Day has become far too commercial”, by age
- Agreement and disagreement with statement “Valentine’s Day is not just an occasion to treat my partner, I like to buy gifts or cards for other loved ones”, by age
