The Europe and Middle East & Africa frozen potato market size was valued at US$ 23.97 billion in 2022 and is projected to reach US$ 34.61 billion by 2030; it is expected to register a CAGR of 4.7% from 2022 to 2030.
Manufacturers operating in the frozen potato industry have started using innovative and advanced technologies to provide better food quality to consumers. They are increasingly using advanced refrigeration techniques in the frozen snacks industry. Many of these innovative technologies are in development and require high capital. A few of these technologies provide energy-saving and high-quality advantages. For instance, according to research conducted by scientists at the US Department of Agriculture’s Agricultural Research Service (ARS) and the University of California-Berkeley, the use of isochoric freezing technology instead of isobaric technology can keep food fresh without forming ice crystals and help achieve energy saving and lower carbon emissions. Other innovative freezing technologies, such, as hydro-fluidization and impingement are also emerging rapidly in the market. The manufacturers are focused on fast-freezing products without forming small ice crystals, offering quality advantages to frozen potato products. Thus, the deployment of different innovative technologies for freezing potato products is expected to fuel market growth in the coming years.
In recent years, Due to the growth and expansion of quick-service restaurants across various developing countries such as Jordan, Morrocco, Bahrain, and Lebanon, the demand for frozen potato products has also increased. The QSRs mostly demand products such as frozen French fries, hash browns, mashed, etc., which require less preparation time and are easy to use. This helps the QSRs to quickly provide food to the consumers. Thus, the expansion of QSRs in developing countries in Europe, and Middle East & Africa is expected to offer lucrative opportunities for the frozen potato market players during the forecast period.
The rising trend of food takeaways in France, Italy, the UK, and Spain is one of the significant factors driving the expansion of quick-service restaurants (QSRs) and fast-food joints. These restaurants serve snacking items that are easy to consume on the go and require less preparation time. Frozen French fries need minimal preparation, as they are cooked by deep frying or baking. Thus, the hassle-free and quick preparation of frozen French fries drives their demand among European consumers, especially the younger and working population.
Aviko B.V., Agristo NV, Lamb Weston Holdings Inc, Mccain, Farm Frites International B.V., Strong Roots, Mondial Foods, General Mills, Bird’s Eye Limited and Sunbulah Group are the key players operating in the Europe and Middle East & Africa frozen potato market. These market players are focusing on providing high-quality, innovative products to fulfill customers' demands and increase their Europe and Middle East & Africa frozen potato market share.
The overall Europe and Middle East & Africa frozen potato market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe and Middle East & Africa frozen potato market.
Reasons to Buy
Manufacturers operating in the frozen potato industry have started using innovative and advanced technologies to provide better food quality to consumers. They are increasingly using advanced refrigeration techniques in the frozen snacks industry. Many of these innovative technologies are in development and require high capital. A few of these technologies provide energy-saving and high-quality advantages. For instance, according to research conducted by scientists at the US Department of Agriculture’s Agricultural Research Service (ARS) and the University of California-Berkeley, the use of isochoric freezing technology instead of isobaric technology can keep food fresh without forming ice crystals and help achieve energy saving and lower carbon emissions. Other innovative freezing technologies, such, as hydro-fluidization and impingement are also emerging rapidly in the market. The manufacturers are focused on fast-freezing products without forming small ice crystals, offering quality advantages to frozen potato products. Thus, the deployment of different innovative technologies for freezing potato products is expected to fuel market growth in the coming years.
In recent years, Due to the growth and expansion of quick-service restaurants across various developing countries such as Jordan, Morrocco, Bahrain, and Lebanon, the demand for frozen potato products has also increased. The QSRs mostly demand products such as frozen French fries, hash browns, mashed, etc., which require less preparation time and are easy to use. This helps the QSRs to quickly provide food to the consumers. Thus, the expansion of QSRs in developing countries in Europe, and Middle East & Africa is expected to offer lucrative opportunities for the frozen potato market players during the forecast period.
The rising trend of food takeaways in France, Italy, the UK, and Spain is one of the significant factors driving the expansion of quick-service restaurants (QSRs) and fast-food joints. These restaurants serve snacking items that are easy to consume on the go and require less preparation time. Frozen French fries need minimal preparation, as they are cooked by deep frying or baking. Thus, the hassle-free and quick preparation of frozen French fries drives their demand among European consumers, especially the younger and working population.
Aviko B.V., Agristo NV, Lamb Weston Holdings Inc, Mccain, Farm Frites International B.V., Strong Roots, Mondial Foods, General Mills, Bird’s Eye Limited and Sunbulah Group are the key players operating in the Europe and Middle East & Africa frozen potato market. These market players are focusing on providing high-quality, innovative products to fulfill customers' demands and increase their Europe and Middle East & Africa frozen potato market share.
The overall Europe and Middle East & Africa frozen potato market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe and Middle East & Africa frozen potato market.
Reasons to Buy
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Europe and Middle East & Africa Frozen Potato market, thereby allowing players to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Europe and Middle East & Africa Frozen Potato Market Landscape
5. Europe and Middle East & Africa Frozen Potato Market - Key Industry Dynamics
6. Frozen Potato Market - Europe and Middle East & Africa Market Analysis
7. Europe and Middle East & Africa Frozen Potato Market Analysis - Product Type
8. Europe and Middle East & Africa Frozen Potato Market Analysis - End User
9. Europe and Middle East & Africa Frozen Potato Market - Geographical Analysis
10. Europe and Middle East & Africa Frozen Potato Market - Impact of COVID-19 Pandemic
11. Competitive Landscape
12. Company Profiles
13. Appendix
List of Tables
Companies Mentioned
- Agristo NV
- Aviko BV
- Birds Eye Ltd
- Farm Frites International BV
- General Mills Inc
- Lamb Weston Holdings Inc
- McCain Foods Ltd
- Mondial Foods BV
- Handy Food Innovation Ltd
- Sunbulah Food & Fine Pastries Manufacturing Co Ltd
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 153 |
| Published | December 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 23.97 Billion |
| Forecasted Market Value ( USD | $ 34.61 Billion |
| Compound Annual Growth Rate | 4.7% |
| Regions Covered | Africa, Europe, Middle East |
| No. of Companies Mentioned | 10 |
