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Alcoholic Drinks in Estonia

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    Report

  • 61 Pages
  • June 2024
  • Region: Estonia
  • Euromonitor International
  • ID: 593778
In 2023, sales of alcoholic drinks in Estonia experienced a pause following the hectic pandemic and post-pandemic periods. The local economy's underperformance added pressure on consumption. However, cross-border trade with Finland and Latvia returned to more typical levels, boosting sales.

The Alcoholic Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Stabilisation following post-pandemic recovery
  • Stagnation of local craft beer
  • A Le Coq leverages a strong portfolio and wide price points to lead the field
PROSPECTS AND OPPORTUNITIES
  • Projected growth in beer sales
  • Healthier lifestyles and technology to push non-alcoholic beer
  • Sustainability concerns to inform beer choices
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2023
  • Table 17 Number of Breweries 2018-2023
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2018-2023
  • Table 19 Sales of Beer by Category: Total Value 2018-2023
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Stagnation overall whilst sparkling wines gain popularity
  • Widening variety boosts awareness and interest in wine
  • Still wine suffers from maturity while new consumption occasions boost sparkling wine
PROSPECTS AND OPPORTUNITIES
  • Wine popularisation trend to stimulate strong sales growth
  • Growth of non-alcoholic wines
  • Old and new world wine preferences
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2018-2023
  • Table 34 Sales of Wine by Category: Total Value 2018-2023
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 36 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 41 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 42 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slowdown after recovery
  • Craft and labelling trends emphasise sophistication and more natural claims
  • Liviko leverages quality, a wide offer and strong distribution to lead spirits
PROSPECTS AND OPPORTUNITIES
  • Moderate stagnation
  • Growing popularity of rum and resurgence of Scotch
  • Social media focus to reach young adults
CATEGORY DATA
  • Table 45 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 46 Sales of Spirits by Category: Total Value 2018-2023
  • Table 47 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 48 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 53 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 54 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2023
  • Table 56 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 57 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slight decline
  • Competition from cheaper alternatives
  • Increased competition from smaller players
PROSPECTS AND OPPORTUNITIES
  • Challenges in consumption
  • Potential in foodservice and speciality segments
  • Opportunities in innovation and marketing
CATEGORY DATA
  • Table 60 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 61 Sales of Cider/Perry: Total Value 2018-2023
  • Table 62 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 63 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 64 Sales of Cider/Perry: Total Volume 2019-2023
  • Table 65 Sales of Cider/Perry: Total Value 2019-2023
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
  • Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
  • Table 72 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 73 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 74 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 75 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 76 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 77 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 78 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Gradual growth
  • More sophisticated consumers lose interest in wine-based RTDs
  • Saku Õlletehase and A Le Coq remain well ahead of the pack
PROSPECTS AND OPPORTUNITIES
  • Promising future for wine-based RTDs
  • Growth opportunities remain despite maturity
  • Alcohol-free RTDs to tap into the mocktails trend
CATEGORY DATA
  • Table 79 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 80 Sales of RTDs by Category: Total Value 2018-2023
  • Table 81 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 82 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 83 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 84 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 85 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 86 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 87 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 88 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 89 LBN Brand Shares of RTDs: % Total Volume 2019-2023
  • Table 90 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 91 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 92 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 93 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028