Baby Stroller - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029

The Baby Stroller Market size is estimated at USD 4.54 billion in 2024, and is expected to reach USD 5.90 billion by 2029, growing at a CAGR of 5.36% during the forecast period (2024-2029).

Due to travel bans and lockdowns that prevented individuals from leaving their homes, the COVID-19 effect had a detrimental influence on the baby stroller business. Due to its limited utility at the time, stroller sales have decreased as a result. Over the past year, online sales platforms have experienced significant growth. Players in the sector are strengthening their online presence as a result. During the pandemic, sales of infant products in offline retailers first decreased, but with time, infant product sales on internet shopping platforms progressively increased.

Over the medium term, features of the product such as convenience, ease of use, and availability of the product in different price ranges are likely to drive the usage of baby strollers around the world. Also, customization options and multi-functional features offered by the leading players in the industry are attracting more millennials to purchase the product. The development of the market is being supported by a number of intelligent features offered by the manufacturers using technological advancements, such as a climate-controlled bassinet, feeding bottle warmer, automatic rocking chair, automatic power folding, an electric locker, music, webcams, and a microphone that made parenting simple.

Moreover, the increased adoption of prams by consumers has helped raise the adoption of baby strollers. New product innovation by manufacturers has introduced multi-functional convertible strollers. For instance, Contours Bliss 4-in-1 convertible stroller system offered by Kolcraft Enterprises, Inc. can be converted from pram to stroller and vice versa.

Baby Stroller Market Trends

Growing Consumer Spending on Baby Care Products

Increasing concern for children's safety among parents across the globe is one of the major factors for the increased spending on baby care products which is also a significant driver of the global baby stroller market. Parents around the world have become more cautious when selecting any baby-related products prioritizing the quality of baby care products which is increasing their spending on baby care products. For instance, Artsana, a company that offers baby care products including different types of strollers claimed that it generated a revenue of EUR 1,720 million in 2021 which increased from EUR 1,542 in 2020. When it comes to baby safety & convenience products like strollers, they are looking for assured and reliable products manufactured with lightweight materials and modern safety features, which are perfect for short traveling purposes. For instance, lightweight strollers are compatible with young babies who can sit upright and accompany parents for a walk in a park or any nearby activities such as shopping. Also, due to their hectic schedules, parents are unable to spend quality time with their kids, and their desire to give them the greatest resources has led them to choose infant care items to assure their wellbeing. In line with this, few strollers with top safety features are easily available in the market owing to easy day-to-day use and project a comparatively cheaper version among other types. The increasing popularity of ergonomically designed baby strollers, which are known for better comfort and safety of babies, and lightweight baby carriers that keep the baby comfortable and safe are expected to drive the growth of the baby strollers market.

Moreover, few popular organizations are also offering stroller services in airlines and busy areas to make the commute easy which is growing the awareness and popularity of strollers among the parents. For instance, Emirates Airlines offer a complimentary baby stroller for parents arriving and in transit at the Dubai International Airport for easy boarding and disembarkation. Thus, these factors of parents' concern and added features in the strollers are expected to drive the market at a faster pace during the forecast period.

Asia Pacific is the fastest-growing market

Rapid urbanization and increasing working population across developing countries such as India and China have driven the market for baby strollers in the region. The increasing number of working mothers in the region is also rising the demand for strollers. The promotional activities of significant players, coupled with new launches, lead to the deeper market penetration of baby care brands in the Indian market. Major players in the Indian market are offering stroller products that look elegant and can be handled easily with a hassle-free process for the parent. For instance, in January 2022, Doona USA officially announced the launch of its new Doona Gold limited edition an upgrade of the Doona car seat & stroller and liki trike. The company claimed that the new product features gold-splashed canopies, black faux-leather handlebars, gold accents throughout, and matching storage bags. Similarly, HunyHuny, an Indian company claims that almost all the strollers offered through its website or online platforms can be converted into twin strollers, thus leaving customers with numerous options to select from. Moreover, increased attention towards physical health activities by mothers often indulge themselves in walking and jogging with their babies, which is likely to increase the need for such products in the region.

Baby Stroller Industry Overview

The global baby stroller market is consolidated with major players occupying the major share in the market. Major players are focusing on increasing their footprint around the globe in the stroller market with huge infrastructure, R&D support, technology, product launches, and competitive pricing. For instance, in September 2022, Thule introduced the new Thule Shine city stroller. The company claimed that this compact stroller has been designed for simplicity in the city from newborns to toddlers. The stroller is light weighted, compact, and has an advantageous design that is ideal for navigating all spaces. Competition in the market is expected to intensify during the forecast period with the entrance of major and regional players through mergers and acquisitions. Also, most of the players in the market are focusing on establishing their online presence owing to the increase in online sales post-COVID, to capture the market share. Major players in the market include Baby Trend, Artsana USA Inc., Baby Jogger, LLC., Bugaboo International B.V., and BreviMilano Spa.

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