Baby Food in the US

With adult nutrition trends continuing to trickle down in the US, and with concerns over a lack of legislative standards for infant nutrition, demand in baby food continues in the direction of “natural”/organic, functional ingredients, and “clean eating”. While the natural trend is not new to baby food, trends in 2024 have differed from previous years through their ability to push consumers away from packaged foods altogether, rather than simply diverting consumption to specific premium items.

The Baby Food in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.