Curling Irons Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Curling Irons Market is projected to expand from a valuation of USD 4.41 billion in 2025 to USD 6.31 billion by 2031, reflecting a compound annual growth rate of 6.15%. This sector comprises thermal styling tools utilizing heated barrels crafted from materials like ceramic, tourmaline, or titanium to generate waves and curls. Growth is primarily propelled by increasing disposable incomes, which allow consumers to invest more heavily in personal grooming and aesthetic upkeep. Furthermore, the steady expansion of the professional salon industry ensures a consistent commercial demand for high-performance tools, establishing a reliable revenue stream separate from temporary consumer trends and ensuring sustained demand across both residential and commercial sectors.

Conversely, a major obstacle hindering broader market growth is the rising consumer hesitation regarding heat-related hair damage, which may reduce usage frequency or push users toward heatless alternatives. Consequently, manufacturers face the complex challenge of delivering effective high-temperature styling while maintaining hair health. Despite these concerns, recent industrial data highlights significant momentum; according to the China Household Electrical Appliances Association, exports of household electrical appliances rose by 18.1% year-on-year in the first seven months of 2024. This surge reflects robust international demand for personal care devices, suggesting a resilient supply chain environment even amidst ongoing worries about hair safety.

Market Drivers

Technological advancements in smart and damage-mitigating styling tools are fundamentally transforming the competitive dynamics of the curling iron sector. Manufacturers are prioritizing hair integrity by incorporating intelligent heat sensors and advanced barrel coatings, such as ceramic and tourmaline, to alleviate consumer fears regarding thermal damage. This focus on preservation-oriented engineering aligns with current consumer sentiment; according to a January 2024 'Global Hair Science Study' by Dyson, 70% of global respondents believe their hair is damaged, fueling an urgent need for safer, high-tech solutions. Consequently, brands that effectively balance styling performance with hair health protection are securing a greater portion of the value-conscious market.

Concurrently, the growth of e-commerce and online retail penetration serves as a vital accelerator for distribution, extending the reach of professional-grade tools well beyond traditional salon networks. Digital platforms facilitate seamless product comparisons and utilize influencer marketing to drive direct-to-consumer sales. This digital transition is backed by significant industry figures; according to Sally Beauty Holdings' '2024 Annual Report' from November 2024, global e-commerce sales rose to $364 million, underscoring the channel's critical role in revenue generation. Furthermore, Ulta Beauty reported that in 2024, the Haircare Products and Styling Tools category accounted for 19% of total net sales, highlighting the substantial commercial importance of this sector within major retail portfolios.

Market Challenges

The primary obstacle restricting the growth of the Global Curling Irons Market is increasing consumer anxiety regarding heat-induced hair damage. As awareness regarding the degradation of hair protein structures from high temperatures spreads, a notable segment of the population is adopting heatless curling techniques or limiting their use of thermal tools. This shift in behavior directly impedes market expansion by lengthening device replacement cycles; consumers are less inclined to upgrade or replace curling irons when used infrequently to protect hair health, thereby suppressing unit sales volume and creating hurdles for acquiring new customers.

This preference for hair health over styling results in a tangible shift in disposable income allocation, with spending increasingly funneled toward restorative treatments rather than thermal appliances. The market encounters significant friction as the fear of irreversible damage diminishes the allure of traditional electric stylers. Highlighting this change in consumer valuation, Cosmetics Europe reported that the hair care category reached retail sales of €18.1 billion in 2024, marking a 5.6% increase largely fueled by the demand for protection and repair products. This strong investment in damage mitigation underscores a market climate where health preservation concerns are actively restraining demand for conventional heat-based styling tools.

Market Trends

The widespread adoption of multifunctional tools featuring interchangeable barrels is radically changing consumer purchasing patterns by combining various styling functions into a single unit. Rather than purchasing separate blow dryers, straighteners, and curlers, users are increasingly choosing hybrid air-stylers that use aerodynamic technology to wrap and curl hair. This transition is driven by a demand for cost-effectiveness and space saving, as versatile tools with detachable heads offer varied styling results without cluttering storage areas. Underscoring this demand, SharkNinja reported in February 2025 that Adjusted Net Sales for their Beauty and Home Environment segment rose by 74.8% year-over-year in 2024, a growth trend largely credited to the enduring popularity of their multifunctional haircare products.

Simultaneously, the emergence of cordless and portable curling iron designs is increasing in popularity as active lifestyles demand travel-ready grooming solutions. Manufacturers are developing compact, battery-powered devices equipped with USB-C charging and dual-voltage capabilities to support consumers needing salon-quality results while commuting, at the gym, or traveling abroad. This trend is closely tied to the revival of global tourism, where luggage limits and convenience are critical design factors. Illustrating the magnitude of this driver, UN Tourism reported in January 2025 that international tourist arrivals fully rebounded to pre-pandemic figures with 1.4 billion arrivals in 2024, establishing a significant market for travel-oriented styling tools.

Key Players Profiled in the Curling Irons Market

• Koninklijke Philips N.V.
• Conair Corporation
• Helen of Troy
• Andis Company
• Geloon
• Curlingiron.org.
• Lunata Beauty
• Spectrum Brands, Inc.
• Dyson
• Revlon, Inc.

Report Scope

In this report, the Global Curling Irons Market has been segmented into the following categories:

Curling Irons Market, by Product:

• Curling Tongs
• Curling Wands
• Others

Curling Irons Market, by Application:

• Residential
• Commercial

Curling Irons Market, by Sales Channel:

• Supermarkets/Hypermarkets
• Multi-Branded Stores
• Online
• Others

Curling Irons Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Curling Irons Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.