Cold Pressed Juices Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Cold Pressed Juices Market is projected to expand from USD 1.45 Billion in 2025 to USD 2.17 Billion by 2031, reflecting a CAGR of 6.95%. Cold pressed juice distinguishes itself as a premium beverage created using hydraulic presses to extract liquid from vegetables and fruits without heat, thereby retaining optimal levels of minerals, vitamins, and enzymes. Primary support for this market comes from growing global demand for clean-label and functional products, as health-focused consumers actively look for preservative-free beverages that provide detoxification and immunity advantages. This upward trajectory is reinforced by the convenience of ready-to-drink options, which suit the busy lifestyles of those valuing nutritional density over standard heat-pasteurized choices.

According to the Organic Trade Association, the organic beverage sector grew by 5.2% in 2024 to achieve $9.5 billion in sales, indicating strong financial momentum for premium health drinks like cold pressed juices. Nevertheless, high retail prices present a substantial obstacle to wider market growth, a widespread issue stemming from costly raw materials and the intricate cold chain logistics necessary to prevent spoilage in these products with short shelf lives.

Market Drivers

Rising consumer demand for nutrient-dense and functional beverages is fundamentally reshaping the Global Cold Pressed Juices Market, as individuals increasingly prioritize preventive healthcare and immunity boosting over mere refreshment. This trend drives the consumption of cold pressed juices, which are perceived as superior to heat-pasteurized alternatives due to their retention of vital enzymes and vitamins. Brands are capitalizing on this by expanding into functional wellness shots and detox programs that cater to specific health goals, effectively capturing value from health-conscious demographics.

For instance, according to Modern Retail, January 2025, Pressed Juicery reported seeing approximately 30% growth in same-store sales, a surge attributed to their strategic pivot toward broader wellness offerings and menu innovations. This momentum is further reinforced by the broader shift toward plant-forward dietary patterns; according to the Good Food Institute, in 2024, the U.S. plant-based food market reached $8.1 billion in retail sales, providing a robust economic ecosystem for premium fruit and vegetable-based beverages.

The widespread implementation of High-Pressure Processing (HPP) technology serves as the critical infrastructure enabling this market's scalability and geographic reach. By utilizing cold water pressure instead of heat to eliminate pathogens, HPP significantly extends the shelf life of raw juices without compromising their nutritional integrity or flavor profile, thereby facilitating distribution into mainstream retail channels. This technology is essential for maintaining the clean-label standards that consumers demand while ensuring product safety across complex, expanded supply chains. According to Hiperbaric, October 2024, the company currently holds a 65% global market share in industrial HPP equipment, underscoring the heavy reliance of beverage manufacturers on this processing method to support mass production and secure nationwide distribution strategies.

Market Challenges

The high retail price point, primarily driven by expensive raw materials and the rigorous demands of cold chain logistics, serves as a significant impediment to the broader expansion of the Global Cold Pressed Juices Market. Unlike conventional heat-pasteurized beverages that benefit from lower input costs and extended shelf stability, cold pressed juices require large quantities of fresh, high-quality produce and continuous refrigeration to prevent spoilage. This inherently high cost structure forces manufacturers to position these products at a premium level, effectively categorizing them as luxury items. Consequently, this pricing barrier excludes a vast segment of price-sensitive consumers who might otherwise be interested in the health benefits but cannot justify the recurring expense, thereby limiting the market's penetration to affluent demographics and restricting mass-market volume growth.

This financial pressure is exacerbated by the volatility of global fruit prices, which destabilizes profit margins and necessitates high consumer pricing. According to the Association of the German Fruit Juice Industry, in 2024, the industry faced unprecedented cost challenges as the price of key raw materials such as orange juice concentrate surged to $7,000 per tonne due to severe harvest shortages. Such dramatic increases in the cost of goods sold leave manufacturers with little flexibility to lower prices, directly hampering their ability to compete with more affordable beverage alternatives and stalling potential market expansion.

Market Trends

There is a rising consumer preference for miniaturized, nutrient-dense "shots" focused on immediate functional benefits offering convenience and high potency over traditional serving sizes. This format allows brands to target specific health goals like immunity and gut health with ingredients such as ginger, turmeric, and probiotics, bypassing the high sugar content often associated with larger juice servings. This shift towards concentrated nutrition is heavily influencing market dynamics; according to FranchiseWire, December 2024, in the 'Maha Juice Bar Leans into Top 7 Wellness Trends for 2025' article, U.S. sales of functional beverages jumped 54% from 2020 to 2024, underscoring the explosive demand for health-enriching liquid formats that align with the wellness shot category.

In response to environmental scrutiny, companies are moving away from virgin plastic, widely adopting 100% rPET bottles and circular systems to minimize carbon footprints. This transition is not merely a marketing tactic but a structural change across the industry to meet regulatory standards and consumer expectations for circularity. This commitment to reducing reliance on virgin materials is evident in recent industry metrics; according to the National Association for PET Container Resources (NAPCOR), December 2025, in the 'NAPCOR Releases 2024 PET Recycling Report', the average rPET content in U.S. PET bottles measured 15.9% in 2024, reflecting a steady, quantifiable integration of recycled materials into beverage packaging supply chains.

Key Players Profiled in the Cold Pressed Juices Market

• PepsiCo, Inc.
• Starbucks Coffee Company
• MEP Florida
• Suja Life, LLC
• Pressed Juicery, Inc.
• Kenover Marketing Corporation
• Rus Organic
• Maglio Companies
• The Fresh Press
• Satvaras

Report Scope

In this report, the Global Cold Pressed Juices Market has been segmented into the following categories:

Cold Pressed Juices Market, by Type:

• Fruit
• Vegetables
• Blends

Cold Pressed Juices Market, by Nature:

• Organic
• Regular

Cold Pressed Juices Market, by Packaging Type:

• Bottles
• Cans

Cold Pressed Juices Market, by End User:

• Residential
• Commercial

Cold Pressed Juices Market, by Sales Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Cold Pressed Juices Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cold Pressed Juices Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.