Spectator Sports Global Market Report 2024

The spectator sports market size has grown strongly in recent years. It will grow from $171.06 billion in 2023 to $182.4 billion in 2024 at a compound annual growth rate (CAGR) of 6.6%. The growth observed in the historical period can be credited to the expansion of emerging markets and the swift pace of urbanization.

The spectator sports market size is expected to see strong growth in the next few years. It will grow to $235.12 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. The anticipated growth in the forecast period can be linked to the surge in sponsorships, the proliferation of internet-accessible devices, the availability of multiple sports channels for capturing viewership, and overall economic growth. Notable trends expected in the forecast period include the adoption of mobile ticketing, leveraging virtual reality to enhance spectators' experiences, the application of analytics for ticket pricing, increased investments in sports by emerging markets, the convergence of sports and entertainment, a shift from sponsorships to partnerships, emphasis on corporate social responsibility and sustainability, and a rising demand for smart arenas/stadiums.

The market is poised to benefit from the sustained economic growth projected for both developed and developing countries. According to the International Monetary Fund (IMF), global real GDP is anticipated to increase by 3.6% from 2021 to 2023. The recovery of commodity prices is identified as a significant factor contributing to economic growth. The US economy is forecasted to exhibit stable growth during the projection period. Furthermore, emerging markets are expected to maintain a slightly faster growth pace than developed markets. Notably, India's GDP grew by 8.7% in 2021-22, marking a 1.5% increase compared to 2019-20, while China recorded a GDP growth of 8.1% in 2021. This ongoing economic growth is anticipated to drive the demand for spectator sports.

The upsurge in internet-accessible devices is poised to drive the growth of the spectator sports market in the foreseeable future. Internet-accessible devices enable connectivity to the internet, facilitating access to information and entertainment from various locations. In the realm of spectator sports, these devices are increasingly utilized to access real-time statistics and information about the game. For example, in 2022, as reported by Ericsson, a Sweden-based networking and telecommunications company, global mobile data traffic rose to 93 exabytes (EB) per month and is expected to reach 329 EB per month. Hence, the proliferation of internet-accessible devices is anticipated to propel the spectator sports market.


Sports organizers are integrating virtual reality (VR) technology to enhance the spectator experience at sporting events. Virtual reality creates immersive environments by generating images, sounds, and sensations, providing spectators with a simulated physical presence in an imaginary setting. Clubs and teams are exploring simulated and 360-degree environments to elevate the viewing experience, enabling virtual walkthroughs of stadiums or racetracks and offering multiple perspectives of the match. An example of this application is the NBA game between the Sacramento Kings and San Antonio Spurs, which was broadcasted in VR. NASCAR has also incorporated virtual reality to create an interactive fan area at racetracks.

In September 2023, the PGA Tour, a US-based nonprofit organization, merged with LIV Golf in an undisclosed deal. This strategic merger facilitates the introduction of a new format aimed at maximizing golf's global appeal and positioning it as the premier spectator sport. The collaborative efforts of the merged entities are expected to enhance the sport's overall attractiveness to viewers and live spectators. LIV Golf, based in the UK, is a professional golf tour.


Major companies operating in the spectator sports market report are Dallas Cowboys, Real Madrid, FC Barcelona, New York Yankees, Manchester United Football Club, New England Patriots, Washington Redskins, New York Giants, Los Angeles Dodgers, Boston Red Sox, ATK Football Club, East Bengal Football Club, FC Goa, Sydney Football Club, Petaling Jaya City FC, Persija Jakarta, Arsenal F.C., Aston Villa F.C., Chelsea F.C., Valencia CF (Valencia Club de Fútbol), Juventus F.C., AC Sparta Prague, Bohemians Praha, Wisła Kraków, FCSB, CSKA Moscow, Canadian Football League, Sacramento Republic FC, North Carolina FC, Cruz Azul, Toronto FC, Clube de Regatas do Flamengo, Palmeiras, Club de Deportes Santiago Wanderers, Millonarios F.C., Clube Atlético Mineiro, Hapoel Haifa F.C., Galatasaray S.K., Trabzonspor, Ettifaq FC, Al-Ahli Saudi FC, Olympic Club, Ismaily SC, Kaizer Chiefs F.C., Orlando Pirates F.C., Bidvest Wits F.C., Enyimba International F.C.

North America was the largest region in the spectator sports market in 2023. Africa is expected to be the fastest-growing region in the forecast period. The regions covered in the spectator sports market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the spectator sports market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa. The spectator sports market includes revenues earned by entities such as teams or clubs that participate in live sporting events for a paying audience. Spectator sports include the presentation of sporting events by teams and clubs or independent athletes. Owners of teams, horses, and so on that enter participants into racing events or other spectator sports events and the sports trainers who provide specialized services to support participants in sports events or competitions are part of this industry. The establishments that operate racetracks are also included in this industry. The market covered in this report includes the revenues generated from the sales of tickets for spectator sports events, merchandise, and other related goods and services through online and offline channels. It also includes the revenues generated from the sponsorships of sports clubs and teams, and media and broadcasting rights revenues by the spectator sports organizers. The market covered in this report also includes sales of sports services and related goods by entities that participate in the provision of sports. The market covered in this report includes the revenues generated from the sales of sports players by sports teams/clubs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


The primary categories of spectator sports include sports teams and clubs, racing, and individual sports. Different sports, such as soccer, cricket, rugby/football, tennis, and others, generate revenue through various sources, including media rights, merchandising, tickets, and sponsorship. Soccer, for example, is a team sport played on a field between two teams of 11 players each, aiming to kick or hit a round ball into the opponent's goal using any part of the body except the hands and arms.

The spectator sports market research report is one of a series of new reports that provides spectator sports market statistics, including spectator sports industry global market size, regional shares, competitors with a spectator sports market share, detailed spectator sports market segments, market trends and opportunities, and any further data you may need to thrive in the spectator sports industry. This spectator sports market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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