Water Purifiers Market Report 2025

The water purifiers market size has grown strongly in recent years. It will grow from $34.25 billion in 2024 to $36.49 billion in 2025 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to increasing health awareness, technological advancements in water purifiers, economic growth in emerging markets, rise in disposable income, growing population, growing urbanization and government initiatives for pure water.

The water purifiers market size is expected to see strong growth in the next few years. It will grow to $50.1 billion in 2029 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to scarcity of safe water, growing awareness of water-borne diseases, and growing water pollution levels. Major trends in the forecast period include investing in developing internet of things (IoT) enabled water purifiers to capitalize on the changing consumer trends and to increase revenues, manufacturing solar powered water purifiers to reduce the environmental footprint of the products, developing customizable water purifiers to the growing popularity of these products and to increase revenues, collaborating or partnering with other companies to provide innovative products or post purchase services, and M&A growth strategies to expand the customer base and their geographic markets.

The scarcity of safe water is driving the growth of the water purifier market. According to the United States National Ocean Service, approximately 97% of the earth's water is salt water, while only 3% is available in the form of ice, vapor, groundwater, and freshwater sources. Factors such as increasing industrialization, urbanization, and population growth are contaminating water with harmful pollutants. These contaminants can include disinfection by-products, solvents, pesticides, arsenic, and more. Furthermore, the depletion of water sources exacerbates the safe water crisis worldwide. To ensure water is suitable for use, it must be treated or purified, which is the role of water purifiers. For example, in March 2023, The United Nations Educational, Scientific and Cultural Organization (UNESCO), a France-based specialized agency of the United Nations, reported that globally, 2 billion people, or 26% of the population, lack access to safe drinking water, while 3.6 billion people (46%) do not have access to safely managed sanitation. Additionally, between 2 and 3 billion people experience water shortages for at least one month each year. By 2050, the number of people in urban areas facing water scarcity is projected to double, reaching between 1.7 and 2.4 billion. Consequently, the increasing scarcity of safe water is expected to elevate the demand for water purifiers in the coming years.

The global population's continuous growth is anticipated to drive the water purifier market. Factors such as birth rates, reduced infant mortality, migration, and societal and economic factors contribute to population growth. The rising population increases the demand for clean drinking water, necessitating the widespread adoption of water purification solutions. According to the United Nations Conference on Trade and Development, the global population surpassed 8 billion in November 2022, and projections suggest it will reach nearly 10 billion by 2050. This ongoing population growth is expected to contribute significantly to the continued expansion of the water purifier market.

An emerging trend in the water purifiers market is the increased usage of Internet of Things (IoT)-enabled water purifiers. IoT involves interconnected physical components accessible through the internet for data collection and exchange. In water purifiers, IoT is utilized to provide information on water quality, filter life, total dissolved solids levels, and service support. For example, Xiaomi launched the Mi Smart Purifier, an IoT-enabled water purifier that can be linked to the Xiaomi Home app, offering real-time data on total dissolved solids and remaining filter life. The integration of IoT technology is anticipated to be a significant trend in the water purifiers market.

Leading companies in the water purifier market are integrating advanced technologies, such as UVC LED technology, to enhance water purification efficiency and ensure safer drinking water. UVC LED technology is a purification method that utilizes ultraviolet (UV) light within the UVC spectrum (typically between 200-280 nanometers) to inactivate or eliminate bacteria, viruses, and other pathogens in water. For example, in November 2023, Amway, a U.S.-based company dedicated to promoting a healthier lifestyle, announced the launch of the new eSpring Water Purifier. This purifier incorporates advanced UV-C LED technology and the e3 Carbon Filter to effectively eliminate harmful microorganisms and reduce over 170 contaminants in drinking water. Notably, it boasts the capability to destroy bacteria by up to 99.9999%, viruses by up to 99.99%, and cysts by up to 99.9%. The redesigned eSpring is more compact and versatile, featuring multiple tubing configurations. Additionally, the filter replacement process has been simplified to just two minutes once a year, requiring no tools.

In April 2023, Quench, a US-based provider of bottle-free filtered drinking water solutions, acquired AquaLine Pure Water Services to strengthen its position in the point-of-use water filtration industry. AquaLine Pure Water Services, a US-based company, provides professional pure water services to residential, commercial, and industrial sectors.

Major companies operating in the water purifiers market include LG Electronics Inc., Panasonic Corporation, Pentair PLC, DuPont, Coway Co. Ltd., Unilever N.V., Whirlpool Corporation, The 3M Company, Brita, Culligan International Company, Kent RO, Xiaomi, Livpure, Midea Group, Shenzhen Angel Drinking Water Equipment Co. Ltd, Litree Purifying Technology Co. Ltd., Origin Water, Veolia UK, Suez Water Purification Systems Ltd, Luberon Water Technologies, Pure Aqua Inc, Carbo Tech, Aquaphor, Ecosoft, Barrier Water Filters, Petros Water, Ekodar, EuroClean, Kinetico Water Systems, Aquatech, A.O. Smith Corporation, GE Appliances, Salher, Genesis Water Technologies, Aqua Care, Aquaguard.

Asia-Pacific was the largest region in the water purifiers market in 2024. North America was the second-largest region in the global water purifiers market share. The regions covered in the water purifiers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the water purifiers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

Water purifiers are devices used to eliminate biological contaminants, toxins, harmful chemicals and gases, and other impurities such as solid particles from water, making it safe for drinking. They also reduce the levels of hazardous pollutants, making water suitable for industrial use before being released into water bodies.

The main technology types of water purifiers include RO (Reverse Osmosis) water purifiers, UV (Ultraviolet) water purifiers, and gravity-based water purifiers. A UV water purifier employs a germicidal ultraviolet wavelength to kill bacteria, viruses, and cysts (such as Cryptosporidium and Giardia). UV radiation with a wavelength of 254 nm disrupts the DNA of pathogenic microorganisms, preventing them from reproducing and, thus, ensuring that bacteria cannot spread diseases through drinking water. Various water purifier devices include wall-mounted, countertop, tabletop, faucet-mounted, and under-the-sink (UTS) models, categorized into portable and non-portable water purifiers. These products are distributed through retail stores, direct sales, and online distribution channels, catering to industrial, commercial, and household end-users.

The water purifiers market research report is one of a series of new reports that provides water purifiers market statistics, including water purifiers industry global market size, regional shares, competitors with a water purifiers market share, detailed water purifiers market segments, market trends and opportunities, and any further data you may need to thrive in the water purifiers industry. This water purifiers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The water purifiers market consists of sales of reverse osmosis (RO) water purifiers, ultraviolet water purifiers, gravity-based water purifiers, and other water purifiers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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