All-Terrain Vehicle (ATV) and Utility Task Vehicle (UTV) Market Report 2026

The all-terrain vehicle (ATV) and utility task vehicle (utv) market size has grown strongly in recent years. It will grow from $10.96 billion in 2025 to $11.8 billion in 2026 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to farm mechanization, off-road recreation growth, industrial utility usage, affordable mobility solutions, military off-road demand.

The all-terrain vehicle (ATV) and utility task vehicle (utv) market size is expected to see strong growth in the next few years. It will grow to $16.07 billion in 2030 at a compound annual growth rate (CAGR) of 8%. The growth in the forecast period can be attributed to electric propulsion adoption, emission regulations, smart off-road vehicle integration, growth in rural infrastructure, battery cost reduction. Major trends in the forecast period include rising adoption of utility task vehicles, growth of electric utvs and atvs, increased use in agriculture and utility work, expansion of recreational off-roading, demand for multi-passenger vehicles.

The rising global focus on reducing greenhouse gas emissions is expected to support the growth of the all-terrain vehicle (ATV) and utility task vehicle (UTV) market. Greater awareness of climate change impacts encourages behavioral shifts and societal support for emission-reduction initiatives. For instance, in 2023, the United States Environmental Protection Agency reported that wastewater treatment - both domestic and industrial - was the second-largest human-caused source of N₂O emissions in the U.S., contributing 5.3% of N₂O emissions and 0.3% of total gross greenhouse gas emissions, with a 41% increase in emissions, equivalent to 6 MMT CO₂e. Therefore, growing awareness of greenhouse gas reduction is driving demand for environmentally friendly ATV and UTV solutions.

Leading companies in the ATV and UTV market are developing innovations such as all-electric UTV powertrains and integrated commercial-electric platforms to meet rising expectations for lower operating costs, stricter emissions standards, quieter operation, fleet electrification, and growing recreational interest in electric off-road vehicles. An all-electric UTV powertrain replaces the internal combustion engine with electric motors, high-voltage battery packs, inverters, power electronics, and thermal management systems. For example, in February 2024, Polaris Inc., a US-based powersports manufacturer, launched the Polaris Pro XD Kinetic, an all-electric full-size commercial UTV designed for demanding worksite operations. It features a high-capacity lithium-ion battery delivering instant torque and sustained power, a reinforced Pro XD chassis with skid protection, jobsite-grade durability, fleet management compatibility, quiet operation for noise-sensitive environments, and optional fast-charging capability. Typical applications include construction, landscaping, municipal fleets, and industrial sites focused on emissions and noise reduction.

In September 2023, BAE Systems plc, a UK-based defense and aerospace company, partnered with India’s Larsen & Toubro Limited to introduce the BvS10 all-terrain vehicle in India. This collaboration aims to provide a combat-proven mobility solution for the Indian Armed Forces, enhance India’s defense capabilities, and support localized production in line with the nation’s self-reliance objectives. Larsen & Toubro Limited specializes in engineering, construction, defense equipment, and technology services.

Major companies operating in the all-terrain vehicle (atv) and utility task vehicle (utv) market report include Suzuki Motor Corporation, Hisun Motors Corporation, Kubota Corporation, Honda Motor Co., Ltd, Textron Inc., TGB, LINHAI, Tao Motor, Jiangsu Jinjie Motorcycle Manufacture Co., Ltd, Zhejiang FeiDu Vehicle Co., Ltd, Minghui Brother International Co., Ltd, Kässbohrer All Terrain Vehicles Inc, SHERP, John Deere, American Honda Motor Co., Inc, Polaris Industries Inc., BRP Inc., CFMOTO, Inc., Kawasaki Heavy Industries Ltd., Arctic Cat Inc., Yamaha Motor Corporation, Deere & Company, Kwang Yang Motor Co., Ltd.

Asia-Pacific was the largest region in the all-terrain vehicle (ATV) and utility task vehicle (UTV) market in 2025. The regions covered in the all-terrain vehicle (atv) and utility task vehicle (utv) market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the all-terrain vehicle (atv) and utility task vehicle (utv) market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The all-terrain vehicle (ATV) and utility task vehicle (UTV) market consists of sales of handlebar, saddle-seats, tires and wheels, controls and cables. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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