Automotive Film Global Market Report 2024

The automotive film market size has grown strongly in recent years. It will grow from $5.6 billion in 2023 to $5.96 billion in 2024 at a compound annual growth rate (CAGR) of 6.5%. During the historical period, growth can be attributed to several factors, including an increase in demand for passenger vehicles, rising atmospheric temperatures, robust economic expansion in emerging markets, growth in automobile production, and a heightened demand for commercial vehicles.

The automotive film market size is expected to see strong growth in the next few years. It will grow to $7.69 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. Forecasted growth is driven by increased demand for passenger and commercial vehicles, rising temperatures, and strong economic growth in emerging markets. Major trends include TPU paint protection films (PPFs) development, high-thickness PPFs to meet consumer demand, cost-effective and sustainable paint films, advanced products such as graphene-enhanced nano-ceramic window films, mergers and acquisitions, and radar-transparent bright films for automobiles.

The growth of the automotive film market is expected to be propelled by the increased demand for passenger vehicles in developing economies. Passenger vehicles, defined as those designed, built, or modified to transport people, utilize automotive films for sun protection, heat reduction, and interior temperature control. In the fiscal year 2021, the Society of Indian Automobile Manufacturers (SIAM) reported a 13.2% increase in overall passenger vehicle sales in India, rising from 2.71 million in 2020 to 3.07 million. In China, the State Council indicated a 4.4% year-over-year increase in the sales of passenger cars to 20.15 million units in 2021, with a notable surge in demand for new energy vehicles (NEVs). This burgeoning demand for passenger vehicles in developing economies is a key driver for the automotive film market.

The automotive film market is expected to experience growth driven by the increasing demand for paint protection films (PPFs) within the automotive sector. PPFs are extensively used to shield vehicles from road debris, scratches, gravel, and other particulate matter. With rising automobile production, the demand for PPFs in the automotive sector is anticipated to witness significant growth. According to a March 2023 report by Kelly Blue Book, vehicles equipped with PPFs maintained a 5% higher resale value in 2022 compared to those without such protection. This is attributed to the ability of PPFs to preserve the vehicle's appearance and condition, enhancing its appeal to potential buyers and consequently increasing its resale value. The escalating demand for PPFs from the automotive sector is poised to drive the automotive film market in the foreseeable future.

Leading companies in the automotive film sector are directing their efforts towards the development of radar-transparent bright films for automobiles, aiming to enhance their product portfolios. AkzoNobel, a Netherlands-based paint and coating manufacturing company, exemplifies this strategy with its introduction of a radar-transparent bright film in July 2021. This innovative film allows for the coating of decorative metallic parts that conceal radar sensors while ensuring the unimpeded transmission of signals. Developed in collaboration with customers, this radar-transparent bright film enables automobile manufacturers to discreetly place sensors behind solid metal, without compromising the signals of critical safety features such as anti-collision warnings.

A notable trend gaining prominence in the automotive film market is the rapid development of TPU Paint Protection Films (PPFs). Recognized for their outstanding durability, clarity, and self-healing properties, TPU PPFs offer unparalleled protection against road debris, UV rays, and minor scratches, preserving the pristine appearance of a vehicle's paint finish. This trend underscores the increasing demand for advanced protection solutions that seamlessly integrate aesthetics and functionality, catering to the preferences of both car enthusiasts and manufacturers. Covestro, a German-based materials manufacturer, exemplifies this trend with the launch of its Desmopan UP TPU series in May 2023. The UP in the series name signifies 'ultimate protection,' emphasizing the material's durability, adaptability, and aesthetic qualities. Designed for use in paint protection films (PPFs), the Desmopan UP TPU series safeguards automotive surface coatings from harsh environmental conditions, offering an effective solution that also finds applications in protecting wind blades and smart device screens.

In September 2021, Eastman Chemical Company, a US-based chemical industry leader, acquired Matrix Films LLC for an undisclosed sum. This acquisition included Matrix Film's premium shield brand and automotive film patterns, aimed at enhancing Eastman Chemical's strength and uniqueness in the market. By integrating PremiumShield's skilled team and extensive pattern database, Eastman aims to bolster its position as a leader in performance films. Matrix Films, LLC, based in the US, specializes in manufacturing premium shields and automotive films.

Major companies operating in the automotive film market report are 3M Company, Compagnie de Saint-Gobain S.A., Avery Dennison Corporation, Toray Industries, Inc., Eastman Chemical Company, Lintec Corporation, Arlon Graphics LLC, Ergis S.A., Hexis S.A., Madico Inc., Garware Polyester Ltd., Sekisui Chemical Co., Ltd., Solar Gard, KDX Window Film, Nexfil, Solar Window Film, The Window Film Company, Opalux, Solar Screen GmbH, Armolan, Bekaert Specialty Films, Global Window Films, Skyfol, XPEL Czech Republic, LLumar, hüper optik, Rayno Window Film, Convenience Group Inc., Window Film, Protex, Insulfilm, Bryan Window Films, Polar Jet Vehicle Polarization, Hanita Coatings, Mist of Miami, Al Shafaf Window Tinting & Car Accessories ‎llc, Totalgard Window Films.

North America was the largest region in the automotive film market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the automotive film market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the automotive film market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary types of automotive films include window film, paint protection film, and wrap film. Window film not only aids in energy conservation but also safeguards indoor furnishings by filtering harmful UV rays. It is a thin laminate applied inside or outside glass surfaces, available in various materials such as dyed, metalized, and ceramic. These films are utilized in different vehicle types, including passenger and commercial vehicles, serving both interior and exterior applications.

The automotive films market research report is one of a series of new reports that provides automotive film market statistics, including global market size, regional shares, competitors with automotive film market share, detailed automotive film market segments, market trends, and opportunities, and any further data you may need to thrive in the automotive film industry. This automotive film market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The automotive films market consists of sales of crystalline, color-stable, obsidian, and fx premium. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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