Electrolyte Mixes Market Report 2026

The electrolyte mixes market size has grown rapidly in recent years. It will grow from $43.66 billion in 2025 to $48.51 billion in 2026 at a compound annual growth rate (CAGR) of 11.1%. The growth in the historic period can be attributed to growth in sports nutrition consumption, increasing use of powdered supplements, expansion of pharmacy and health store distribution, rising awareness of electrolyte balance, development of mass-market supplement brands.

The electrolyte mixes market size is expected to see rapid growth in the next few years. It will grow to $75.42 billion in 2030 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to growing demand for personalized hydration solutions, increasing adoption of e-commerce nutrition platforms, expansion of preventative healthcare consumption, rising focus on low-calorie wellness products, growth in clinical nutrition applications. Major trends in the forecast period include increasing adoption of sugar-free electrolyte powder mixes, rising demand for convenient hydration formats, growing popularity of subscription-based nutrition products, expansion of medical and clinical electrolyte applications, enhanced focus on clean and minimal ingredient labels.

The growing health and fitness industry is expected to drive the expansion of the electrolyte mixes market in the coming years. The fitness industry includes individuals, organizations, or institutions that focus on exercise, wellness, and overall body maintenance. This sector has experienced significant growth as more people engage in physical activities, increasing the demand for products like electrolyte mixes that support essential biological functions. For instance, in February 2025, the Sports & Fitness Industry Association (SFIA), a U.S.-based industry association, reported that 247.1 million Americans participated in at least one activity in 2024, an increase of 25.4 million active individuals compared to the previous year. Therefore, the expansion of the health and fitness industry is driving the growth of the electrolyte mixes market.

Key companies in the electrolyte mixes market are developing innovative performance-oriented beverage solutions to support hydration, energy replenishment, and athletic recovery. Performance-oriented beverages are designed to enhance hydration, energy, recovery, and overall physical performance. For example, in October 2025, TrueFuels, a UK-based sports nutrition brand backed by Alistair Brownlee, launched a new electrolyte mix to optimize hydration and endurance performance. The product targets athletes and fitness enthusiasts, using scientifically formulated electrolytes and natural ingredients to enhance energy replenishment, maintain electrolyte balance, and improve workout recovery.

In October 2023, MOGL, Corp., a U.S.-based software company, formed a partnership with Liquid I.V., a health-science nutrition and wellness company, to leverage the influence of over 10,000 college athletes in promoting Liquid I.V.'s powdered electrolyte drink mix. This collaboration aims to expand Liquid I.V.'s reach to Gen Z consumers and enhance the effectiveness of its marketing campaigns. By engaging college athletes, Liquid I.V. seeks to tap into the growing trend of health and wellness among younger demographics, further driving awareness and sales of its electrolyte mixes.

Major companies operating in the electrolyte mixes market are PepsiCo Inc., The Coca-Cola Company, Nestlé S.A., Abbott Laboratories, Otsuka Pharmaceutical Co. Ltd., Vega, Kent Corporation, Vitalyte Electrolyte, Skratch Labs, Liquid I.V., Nuun, Ultima Replenisher, Emergen-C, Pacific Health Labs, Danone, Powerade, Pedialyte, PURE Sports Nutrition, Fraser & Neave Limited, Refresco.

North America was the largest region in the electrolyte mixes market in 2025. Asia-Pacific is expected to be the fastest region in the forecast period. The regions covered in the electrolyte mixes market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the electrolyte mixes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The electrolyte mixes market consists of sales of electrolyte mixes that are used for therapeutic treatments such as electrolyte powders, electrolyte shots, tablets, and others. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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