Gummy Vitamins Global Market Report 2024

The gummy vitamins market size has grown rapidly in recent years. It will grow from $7.19 billion in 2023 to $7.92 billion in 2024 at a compound annual growth rate (CAGR) of 10.3%. The expansion observed in the historical period can be attributed to factors such as a rise in the undernourished population, heightened health consciousness, the growth of dietary supplements, and robust economic growth in emerging markets.

The gummy vitamins market size is expected to see strong growth in the next few years. It will grow to $11.21 billion in 2028 at a compound annual growth rate (CAGR) of 9.1%. The anticipated growth in the forecast period can be attributed to factors such as the increase in the geriatric population, a rising vegan population, a growing prevalence of dysphagia, and the escalating influence of digital media marketing and social media. Noteworthy trends expected in the forecast period include a focus on product innovations, the introduction of flavored gummy vitamins, the utilization of plant-based gummies, the launch of 3D printed gummy vitamins, and an emphasis on partnerships and collaborations.

The growth of the gummy vitamins market is anticipated to be propelled by the increasing population of individuals adhering to a vegan lifestyle. Vegans abstain from consuming animal products and often avoid other goods or by-products derived from animals. The expanding vegan population provides a market opportunity for gummy vitamin manufacturers to tailor their products to the values and preferences of this growing consumer segment. For instance, Redefinemeat, an Israel-based company, reported in December 2021 that there are approximately 79 million vegans globally, constituting over 1% of the entire population. In the USA, 2% of the population identifies as vegan, with three-quarters of them being female. Projections indicate that by 2040, only 40% of the world's population will consume meat. Consequently, the increasing vegan population is expected to fuel the demand for the gummy vitamins market.

The rising prevalence of dysphagia is anticipated to contribute to the expansion of the gummy vitamins market. Difficulty swallowing pills can lead to nutritional deficiencies, making gummy vitamins an attractive alternative. The National Library of Medicine in the USA reports that the prevalence of dysphagia ranges from 10% to 22% in Americans aged 50 and over, increasing to approximately 40% in individuals aged over 60. In hospitalized patients, 14% to 18% exhibit symptoms of dysphagia, while in nursing homes, the prevalence is between 30% and 60%. The growing incidence of dysphagia is therefore expected to be a driving factor for the growth of the gummy vitamins market.

A noteworthy trend in the gummy vitamin market is the emphasis on product innovations. Major companies in this sector are actively pursuing innovations to meet consumer demands and strengthen their market positions. An example is Vitamin Angels, a UK-based start-up that introduced 3D-printed personalized gummy vitamins for children in June 2021. These vegan, gluten-free, sugar-free gummies are free of artificial flavors and colors and are delivered through a monthly subscription.

The adoption of 3D-printed gummy vitamins is gaining popularity due to its sustainability and reduced plastic waste. Birmingham-based Nourished, in partnership with US-based consumer products company Colgate, launched Nutristacks in March 2022. Nutristacks is a range of 3D-printed vitamin gummies produced on-demand, ensuring optimal efficacy and higher absorption levels.

In July 2022, Canada-based Jamieson Wellness Inc., a manufacturer and distributor of natural health products, acquired Nutrawise Health & Beauty Corporation for an undisclosed amount. This strategic move aims to expand Jamieson's geographic reach and customer base in the U.S. vitamins, minerals, and supplements (VMS) market. Nutrawise Health & Beauty Corporation is a US-based innovator, manufacturer, and marketer of premium supplements under the youtheory brand.

Major companies operating in the gummy vitamins market report are Church & Dwight Co Inc., Unilever PLC, Otsuka Pharmaceutical, Reckitt Benckiser Group PLC, Sirio Pharma Co., Hero Nutritionals Llc, Herbaland Naturals Inc., Nature's Way Products, Llc, Zanon Lifesciences Private Limited, India Private Label Supplements, Biovencer Healthcare Private Limited, Radius Healthcare Private Limited, Estrellas Life Sciences Private Limited, Nanchang Xinouli Trading Co., Ltd., Jiangsu Handian Biotechnology Co., Ltd., Biocaro Pharmaceutical Co., Ltd., Shantou Sweet Road Industry And Trading Co., Ltd., The Good Vitamin Co, Garden Of Life, Vegums, Amway Corp, Noreva Biotech, Vtf, Solgar, Evalar, Biovea, Terezia, Zarbee's Inc., Olly Public Benefit Corporation, Atrium Innovations, Pfizer, Inc., Now Foods, Healthvit, Ascendis Health, Inova Pharmaceuticals,, Vitabiotics Ltd., Glaxosmithkline PLC, Abbott Laboratories, Nestle S.A, Gnc Holdings Inc., Life Science Nutritionals, Bettera Brands Llc, Bayer Ag, Santa Cruz Nutritionals Inc., Makers Nutrition Llc, Nutra Solutions, Ferrara Candy Company.

North America was the largest region in the gummy vitamins market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the gummy vitamins market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the gummy vitamins market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary product categories within gummy vitamins include single vitamins, multivitamins, and probiotics. Probiotic supplements are offered in multiple forms, serving to protect the digestive tract from harmful bacteria present in sugar, and addressing concerns such as constipation, depression, skin problems, autoimmune diseases, and even bad breath. These supplements are manufactured using both plant and animal sources, catering to both adults and children. Gummy vitamins are available through various sales channels, including hypermarkets, supermarkets, specialty stores, retail pharmacies, online platforms, and other retail channels.

The gummy vitamins market research report is one of a series of new reports that provides gummy vitamins market statistics, including gummy vitamins industry global market size, regional shares, competitors with a gummy vitamins market share, detailed gummy vitamins market segments, market trends, and opportunities, and any further data you may need to thrive in the gummy vitamins industry. This gummy vitamins market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The gummy vitamins market consists of sales of vitamin D3, gelatin, and corn starch. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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