Gummy Vitamins Market Report 2025

The gummy vitamins market size has grown rapidly in recent years. It will grow from $7.84 billion in 2024 to $8.63 billion in 2025 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to an increased undernourished population, increased health consciousness, growth in dietary supplements, and strong economic growth in emerging markets.

The gummy vitamins market size is expected to see strong growth in the next few years. It will grow to $12.08 billion in 2029 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to an increase in the geriatric population, an increasing vegan population, an increasing prevalence of dysphagia, and rising digital media marketing and social media. Major trends in the forecast period include a focus on product innovations, the launching of flavored gummy vitamins, the use of plant-based gummies, the launch of 3D-printed gummy vitamins, and partnerships and collaborations.

The rising vegan population is anticipated to drive the expansion of the gummy vitamins market. A vegan is someone who adheres to a vegan lifestyle, which includes avoiding animal products and, often, other animal-derived goods or by-products. This growing vegan demographic creates a market opportunity for gummy vitamin manufacturers to tailor their products to the values and preferences of this expanding consumer group. For example, the Plant Based Foods Association, a US-based organization, reported that plant-based foods experienced a sales increase of 6.6% in 2022, up from 5.9% growth in 2021. Consequently, the increasing vegan population is expected to bolster the demand for the gummy vitamins market.

The rising prevalence of dysphagia is anticipated to boost the growth of the gummy vitamins market. Difficulty in swallowing pills can lead to nutritional deficiencies, making nutrient absorption essential for obtaining adequate vitamins and minerals from supplements. For example, in July 2024, the American Speech-Language-Hearing Association reported that in 2022, approximately one in every 8.5 adults was affected by dysphonia, while around one in every 17 adults experienced dysphagia. Therefore, the increasing prevalence of dysphagia is expected to propel the growth of the gummy vitamins market.

Leading companies in the gummy vitamins market are concentrating on creating an innovative line of gummies that provides a delicious and healthier snacking option for consumers. This new gummy line features Swol Bears, which are formulated with a unique blend of vitamin D to deliver a daily dose of essential nutrients in each bag. For example, in May 2023, Koios Beverage Corporation, a Canada-based firm specializing in special foods and wellness products, introduced a new gummy line that includes Swol Bears. These gummies are made from natural ingredients and contain only 1g of sugar per bag, making them an excellent choice for those who wish to enjoy sweets without compromising their health and wellness goals.

3D-printed gummy vitamins represent a significant trend gaining traction in the market. The 3D printing process for gummy vitamins is highly sustainable, generating virtually no plastic waste, and allows for the re-sterilization, reuse, and cleaning of all utensils used in the facility. For instance, in March 2022, Nourished, a Birmingham-based company in the UK that offers customized nutrition products using patented 3D printing technology, launched Nutristacks. This innovative range of 3D-printed vitamin gummies was developed in collaboration with Colgate, a consumer products company based in the USA. Each Nutristack is 3D printed on demand to ensure optimal efficacy and enhanced absorption levels.

In July 2022, Canada-based Jamieson Wellness Inc., a manufacturer and distributor of natural health products, acquired Nutrawise Health & Beauty Corporation for an undisclosed amount. This strategic move aims to expand Jamieson's geographic reach and customer base in the U.S. vitamins, minerals, and supplements (VMS) market. Nutrawise Health & Beauty Corporation is a US-based innovator, manufacturer, and marketer of premium supplements under the youtheory brand.

Major companies operating in the gummy vitamins market include Church & Dwight Co Inc, Unilever PLC, Otsuka Pharmaceutical, Reckitt Benckiser Group plc, Sirio Pharma Co., Hero Nutritionals Llc, Herbaland Naturals Inc, Nature's Way Products, Llc, Zanon Lifesciences Private Limited, India Private Label Supplements, Biovencer Healthcare Private Limited, Radius Healthcare Private Limited, Estrellas Life Sciences Private Limited, Nanchang Xinouli Trading Co., Ltd, Jiangsu Handian Biotechnology Co., Ltd, Biocaro Pharmaceutical Co., Ltd, Shantou Sweet Road Industry And Trading Co., Ltd, The Good Vitamin Co, Garden Of Life, Vegums, Amway Corp, Noreva Biotech, Vtf, Solgar, Evalar, Biovea, Terezia, Zarbee's Inc, Olly Public Benefit Corporation, Atrium Innovations, Pfizer, Inc, Now Foods, Healthvit, Ascendis Health, Inova Pharmaceuticals, Vitabiotics Ltd, GlaxoSmithKline Plc, Abbott Laboratories, Nestle S.A, Gnc Holdings Inc., Life Science Nutritionals, Bettera Brands Llc, Bayer Ag, Santa Cruz Nutritionals Inc, Makers Nutrition Llc, Nutra Solutions, Ferrara Candy Company.

North America was the largest region in the gummy vitamins market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the gummy vitamins market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the gummy vitamins market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Gummy vitamins encompass a range of chewable vitamins that come in various flavors, colors, and forms, resembling the texture and taste of gummy candies. They are among the most popular types of vitamins, particularly favored by children and adults who find pill consumption unappealing.

The primary product categories within gummy vitamins include single vitamins, multivitamins, and probiotics. Probiotic supplements are offered in multiple forms, serving to protect the digestive tract from harmful bacteria present in sugar, and addressing concerns such as constipation, depression, skin problems, autoimmune diseases, and even bad breath. These supplements are manufactured using both plant and animal sources, catering to both adults and children. Gummy vitamins are available through various sales channels, including hypermarkets, supermarkets, specialty stores, retail pharmacies, online platforms, and other retail channels.

The gummy vitamins market research report is one of a series of new reports that provides gummy vitamins market statistics, including gummy vitamins industry global market size, regional shares, competitors with a gummy vitamins market share, detailed gummy vitamins market segments, market trends, and opportunities, and any further data you may need to thrive in the gummy vitamins industry. This gummy vitamins market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The gummy vitamins market consists of sales of vitamin D3, gelatin, and corn starch. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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