Hair Color Market Report 2026

The hair color market size has grown rapidly in recent years. It will grow from $27.88 billion in 2025 to $30.86 billion in 2026 at a compound annual growth rate (CAGR) of 10.7%. The growth in the historic period can be attributed to increasing grey hair population, growth of beauty and personal care spending, rising salon and professional hair care services, availability of diverse hair color formats, influence of fashion and beauty trends.

The hair color market size is expected to see rapid growth in the next few years. It will grow to $45.27 billion in 2030 at a compound annual growth rate (CAGR) of 10.1%. The growth in the forecast period can be attributed to increasing demand for clean-label beauty products, rising focus on personalized hair care solutions, expansion of e-commerce beauty channels, growing adoption of premium hair color brands, increasing influence of social media beauty trends. Major trends in the forecast period include increasing demand for ammonia-free hair color products, rising adoption of natural and herbal formulations, growing popularity of at-home hair coloring solutions, expansion of customized and shade-specific products, enhanced focus on hair health and conditioning benefits.

The rising beauty concerns are expected to support the growth of the hair color market in the coming years. Beauty concerns refer to the aesthetic issues individuals notice in their appearance that encourage them to seek cosmetic or personal care solutions. These concerns are increasing largely due to the strong influence of social media, where idealized and filtered images create heightened self-awareness about personal appearance. Hair color products help address such concerns by enabling individuals to cover gray hair, correct uneven tones, or experiment with new colors, improving their appearance and boosting confidence. For instance, in December 2024, according to the Bureau of Labor Statistics, a US-based government agency, expenditure on personal care products and services increased by 9.7% in 2023, while spending on personal insurance and pensions rose by 9.3%. Therefore, the growing beauty concerns are driving the hair color market’s expansion.

Major companies operating in the hair color market are emphasizing the development of innovative and safer coloring technologies, such as bond-building and damage-reducing formulations, to provide enhanced shade results while minimizing breakage and scalp irritation. These advanced formulations are designed to protect the internal hair structure during the coloring process, ensuring longer-lasting vibrancy and healthier-looking hair even after repeated applications. For instance, in February 2024, Wella Professionals, a Switzerland-based global haircare and color brand, introduced the Koleston Perfect Me+ Color in India. The new formulation incorporates ME+ dye technology, which significantly lowers the risk of hair color allergies and reduces damage while delivering rich, balanced color tones and up to 100% gray coverage. By combining damage-prevention science with high-performance results, the launch aims to cater to the rising consumer preference for safer, gentler, salon-grade hair coloring solutions.

In September 2025, AVEDA, a US-based professional haircare and color brand, entered into a collaboration with Keracol Limited to advance the science of hair coloring through the development of a new hair color tracking method. This partnership seeks to enhance the precision, safety, and effectiveness of hair coloring procedures, ensuring improved color consistency and reducing hair damage while encouraging continued innovation and growth in the hair color market. Keracol Limited is a UK-based haircare technology company specializing in research and development of advanced hair color formulations and tracking technologies.

Major companies operating in the hair color market are L’Oréal S.A., Henkel AG & Co. KGaA, Kao Corporation, Godrej Consumer Products Limited, Revlon, Inc., The Estée Lauder Companies Inc., Shiseido Company, Limited, Procter & Gamble Company, Unilever PLC, Coty Inc., Avon Products, Inc., Combe Incorporated, Mandom Corporation, Hoyu Co., Ltd., Amorepacific Corporation, Natura &Co, Dabur India Limited, CavinKare Private Limited, Marico Limited, Lila Kozmetik Sanayi ve Ticaret A.Ş.

North America was the largest region in the hair color market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hair color market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hair color market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hair color market consists of sales of permanent hair color, demi-permanent hair color and semi-permanent hair color. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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