Hard Seltzer Market Report 2026

The hard seltzer market size has grown rapidly in recent years. It will grow from $19.65 billion in 2025 to $23.19 billion in 2026 at a compound annual growth rate (CAGR) of 18.1%. The growth in the historic period can be attributed to shifting consumer preference toward lighter alcoholic beverages, expansion of flavored alcohol portfolios, growth of off-trade alcohol sales channels, increased experimentation with alternative alcohol bases, rising brand investments in lifestyle marketing.

The hard seltzer market size is expected to see rapid growth in the next few years. It will grow to $45.52 billion in 2030 at a compound annual growth rate (CAGR) of 18.4%. The growth in the forecast period can be attributed to growing health-conscious alcohol consumption, expansion of premium and craft hard seltzer offerings, increasing innovation in flavor formulations, rising penetration in emerging markets, stronger focus on sustainable packaging solutions. Major trends in the forecast period include increasing demand for low-calorie alcoholic beverages, rising popularity of flavored alcoholic drinks, expansion of ready-to-drink alcohol formats, growing preference for gluten-free alcohol options, enhanced focus on premium and craft variants.

The rising consumer preference for carbonated beverages with lower alcoholic content is expected to drive the growth of the hard seltzer market going forward. Carbonated beverages contain dissolved carbon dioxide, creating fizz and bubbles. When combined with alcohol and fruit flavors, carbonated water forms hard seltzer. For example, in February 2023, Penn State Extension, a US-based educational network, reported that non-alcoholic wine volume grew by 23.2% year-on-year, capturing a 13.4% market share. Between 2022 and 2026, the no-alcohol category is projected to grow by 25% in volume, while the low-alcohol category is expected to increase by 6%. Therefore, growing consumer preference for carbonated beverages is supporting the expansion of the hard seltzer market.

Major companies in the hard seltzer market are focusing on reduced- and no-alcohol variants, such as non-alcoholic seltzers, to gain a competitive advantage. For instance, in December 2023, White Claw, a US-based beverage company, launched White Claw 0% Alcohol, a non-alcoholic premium seltzer combining ultra-refined seltzer with classic White Claw flavors, hydrating electrolytes, only 2 g sugar, and 15 calories per 12 oz can. This product offers a low-calorie, alcohol-free option for “sober curious” consumers. This trend broadens the target audience beyond traditional drinkers to those seeking moderation or abstinence while maintaining adult drinking rituals. Adoption of this trend may reduce alcohol-based sales volumes and requires brand repositioning, even as it lowers regulatory and health perception risks.

In August 2023, Tilray Brands, a Canada-based cannabis and beverage company, acquired eight beer and beverage brands from Anheuser-Busch InBev for $85 million. This acquisition enables Tilray to accelerate its expansion into the U.S. craft-beer and ready-to-drink (RTD) alcoholic beverage market, gaining established brand IP, production capacity, and distribution networks to strengthen its position in the growing hard seltzer/RTD segment. Anheuser-Busch InBev is a US-based beverage company specializing in hard seltzers and RTDs.

Major companies operating in the hard seltzer market are Mark Anthony Group, Anheuser-Busch InBev, The Boston Beer Company, Diageo plc, E. & J. Gallo Winery, Heineken N.V., Molson Coors Beverage Company, Constellation Brands Inc., Kona Brewing Company, San Juan Seltzer Inc., Bind Beverages, Casso Cocktails, White Claw, Kopparberg Brewery AB, Truly Hard Seltzer, Barefoot Hard Seltzer, Bud Light Seltzer, Bon & Viv Spiked Seltzer, High Noon Sun Sips Hard Seltzer, Smirnoff Spiked Sparkling Seltzer, Henry's Hard Sparkling Water, Corona Hard Seltzer, Cervecería y Maltería Quilmes, Ambev, Cervecería Nacional (Ecuador), Vizzy Hard Seltzer, Komari Beverages, PURA Beverage Company, SpikedSeltzer.

North America was the largest region in the hard seltzer market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hard seltzer market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the hard seltzer market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The hard seltzer market consists of sales of cherry, grapefruit, mango, and lime. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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