Mass Notification System Market Report 2025

The mass notification system market size has grown strongly in recent years. It will grow from $9.66 billion in 2024 to $10.39 billion in 2025 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to strong economic growth in emerging markets, rising demand for public safety and security, rise in crimes and terrorist acts, and high adoption of mass notification systems across hospitals and medical facilities.

The mass notification system market size is expected to see strong growth in the next few years. It will grow to $14.98 billion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to the surge in usage of online platforms, growing use of smartphones, rising urbanization, and rise in mergers and acquisitions. Major trends in the forecast period include a rise in demand for cloud-based mass notification systems, multi-channel notifications, increased implementation of technology across mass notification systems, mass notification system manufacturers adopting IoT technology, infrastructure advancements, and mass notification systems using geofencing.

The increasing adoption of smartphones is fueling the growth of the mass notification systems market. A smartphone is a handheld electronic device that requires a connection to a cellular network. Mass notification systems deliver one-way messages through various channels, including email, smartphones, office phones, and home phones. For example, in February 2024, Uswitch Limited, a UK-based price comparison service, reported that by 2022, 86% of individuals in the UK were using mobile devices to access the internet, with smartphone ownership among younger adults approaching ubiquity - 98% of those aged 16-24 owned a smartphone. The total number of active mobile subscriptions in the UK exceeded 83 million that year. In 2023, it was noted that half of all nine-year-olds in the UK had their own smartphones. Projections for 2025 suggest that the UK population will reach 68.3 million, with an estimated 95% - approximately 65 million people - expected to be smartphone users, highlighting a substantial increase in mobile connectivity.

The ongoing trend of increasing urbanization, driven by the pursuit of improved living standards and greater job opportunities, is a significant factor fueling market growth. Urbanization, defined by population concentration in urban cities, leads to higher demand for mass notification systems in diverse settings such as hospitals, educational institutions, and public spaces. Notably, in India, rapid innovation and digitization are positioning firms to tap into a vast market with an estimated 700 million smartphones and around 800 million internet users by 2023. The United Nations projects a 68% increase in the global urban population by 2050, further boosting the demand for mass notification systems in the forecast period.

Technological advancements are influencing the mass notification systems market significantly. Numerous companies are embracing new technologies to deliver improved products to their users. For example, in June 2023, Crisis24, a Canada-based risk management firm and part of GardaWorld, launched TopoONE, an advanced mass notification system designed for critical event management platforms. This innovative system enhances the platform's capacity to efficiently disseminate information during emergencies or critical situations. By utilizing advanced communication tools, the mass notification system enables organizations to send real-time alerts, ensuring the timely and accurate distribution of essential information to relevant stakeholders, including employees, customers, and other critical groups.

Multichannel notifications offer an effective way to communicate with users through their preferred channels, including SMS, WhatsApp, email, Telegram, and more. These notifications are ideal for sending both transactional and promotional messages, helping businesses capture users' attention and remain prominent in their minds. Automation is crucial when dispatching multichannel messages, ensuring that communication reaches all end-users through their chosen channels simultaneously. A multichannel notification system represents an innovative solution that enables businesses to trigger and manage notifications across various channels from a single interface. Digital mass notification systems equipped with multichannel capabilities feature robust functionalities, flexibility, and agility, catering to emergency communication needs and business continuity, while making general communications straightforward, reliable, and efficient. For example, in September 2024, Alertus Technologies, a software company based in the United States, launched Alertus 911 Connect. This advanced mass notification system establishes direct communication with emergency services, allowing organizations to quickly alert 911 dispatchers during critical incidents, thus improving response times and enhancing public safety. The system is designed to facilitate emergency communication by automatically notifying local authorities when an emergency situation arises. This functionality is part of Alertus' broader range of mass notification solutions, which aim to deliver rapid, dependable, and customizable communication during emergencies, thereby enhancing organizational preparedness and public safety initiatives.

In December 2022, Motorola Solutions, a telecommunications equipment company based in the United States, acquired Rave Mobile Safety for an undisclosed sum. This acquisition is intended to integrate Rave's cloud-native platform, widely used by public safety agencies, to improve emergency coordination and communication during crises. Motorola aims to empower organizations to deliver real-time alerts and operational updates more efficiently. This strategic move aligns with Motorola's dedication to enhancing public safety and personal security through innovative technology solutions. Rave Mobile Safety specializes in mass notification and incident management solutions in the US.

Major companies operating in the mass notification system market include Everbridge Inc., BlackBerry Limited, Balckboard Inc., Alertus Technologies LLC, Singlewire Software LLC, Atlassian, SK Telecom, Netpresenter, Bosch Limited, Transputec Ltd, Alert Cascade Limited, CALLMY, HARMAN, Klipsch Group Inc, IBM, Rave Mobile Safety, American Signal Corporation (ASC), ATI Systems, Alertmedi, Crisisgo, Omnilert, Ruvna, Mircom, Omingo, Onsolve, Voyent Alert, Squadcast, Cosafe Technology, Athoc Inc, Cooper Industries, Regroup Mass Notification, Redflag, Wonderpush, KONEXUS, Crises Control.

North America was the largest region in the mass notification system market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mass notification system market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mass notification system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

A mass notification system is a platform designed to send one-way messages to inform employees and the public about emergencies. Organizations that benefit from a mass notification system include fire and police departments, emergency management organizations, federal, state, and local governments, cities and communities, building owners, building management companies, and businesses that prioritize safety and security. These systems enhance organizational safety by providing alerts and real-time instructions during a crisis. A mass notification system typically includes a database of names, phone numbers, email addresses, and preferred delivery methods.

The main types of mass notification systems are in-building, wide-area, and distributed recipients. In-building mass notification systems are structures designed for permanent use, usually roofed and walled. The components of a mass notification system include solutions and services, and it can be deployed on the cloud or on-premises, catering to both large enterprises and small and medium-sized enterprises (SMEs). The system finds various applications, including emergency response management, business continuity and disaster recovery, public alert and warning, reporting and analytics, and other relevant uses.

The mass notification system market research report is one of a series of new reports that provides mass notification system market statistics, including mass notification system industry global market size, regional shares, competitors with a mass notification system market share, detailed mass notification system market segments, market trends and opportunities, and any further data you may need to thrive in the mass notification system industry. This mass notification system market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mass notification system market includes revenues earned by entities by providing services such as geological events, meteorological events, biological events, accidental human-caused events, intentional human-caused events, and technological events. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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