Multivitamin Capsules and Tablets Market Report 2025

The multivitamin capsules and tablets market size has grown strongly in recent years. It will grow from $28.49 billion in 2024 to $30.26 billion in 2025 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to increased health consciousness, growth and expansion of the pharmaceuticals industry, growth in dietary supplements, increased healthcare expenditure, and rising health concerns associated with the COVID-19 pandemic.

The multivitamin capsules and tablets market size is expected to see strong growth in the next few years. It will grow to $39.26 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to product launches, rising consumption of sports-based nutritional supplements, and increasing geriatric population. Major trends in the forecast period include product launches, rising consumption of sports-based nutritional supplements, and increasing geriatric population.

The growing health consciousness among individuals is fueling the demand for multivitamin capsules and tablets. These supplements are frequently prescribed by healthcare professionals to address or prevent vitamin deficiencies caused by poor diet, specific health conditions, or pregnancy, as they contain a range of essential vitamins typically found in foods and natural sources. The COVID-19 pandemic has further amplified the demand for multivitamins due to heightened health awareness. For instance, in May 2022, a report by the International Food Information Council, a U.S.-based nonprofit focused on consumer research, indicated a 52% increase in the number of Americans adopting specific diets and eating patterns from 2021 to 2022. Consequently, this rising focus on health and wellness is expected to drive growth in the multivitamin capsules and tablets market over the forecast period.

The increasing use of sports-based nutritional supplements is contributing significantly to the growth of the multivitamin capsules and tablets market. Many athletes incorporate dietary supplements into their routines, with over 85% of elite track and field competitors reportedly using vitamins, minerals, proteins, creatine, and other performance-enhancing substances to support their training and competition needs. For example, in February 2024, a research study published by ScienceDirect indicated that approximately 84.1% of female elite football players consume supplements. This trend toward high supplement consumption in sports is expected to further boost demand in the multivitamin capsules and tablets market.

The shift toward flavored gummy vitamins for all age groups is influencing the growth of the multivitamin capsules and tablets market. Consumers increasingly prefer supplements that offer both convenience and a pleasant experience, prompting a demand for flavorful, chewable options. For instance, in May 2023, SmartyPants Vitamins, a U.S.-based gummy multivitamin manufacturer, launched a new line of gelatin-free multivitamin gummies at Walmart. These gummies use pectin derived from citrus fruits and apples, catering to vegetarians and those who avoid gelatin for dietary or religious reasons. Additionally, the Kids & Toddler gummies are designed with lower sugar content than leading competitors, offering a healthier option for young consumers.

In October 2023, L Catterton, a U.S.-based consumer-focused investment firm, acquired Thorne HealthTech for $729.5 million. Through this acquisition, L Catterton seeks to leverage the growing consumer focus on health and wellness. Acquiring Thorne, a leader in personalized health solutions, allows L Catterton to align more closely with these evolving market trends. Thorne HealthTech, Inc., a U.S.-based company, provides innovative solutions that support a personalized approach to health and wellness, positioning the company well in the expanding health-conscious consumer market.

Major companies operating in the multivitamin capsules and tablets market include Abbott Laboratories, Otsuka Holdings Co., Glaxosmithkline Plc, Bayer, Natures Bounty Co., Glanbia Plc, Nu Skin Entreprises, Arkopharma, Nutramarks, Nestle S.A, Usana Health Sciences Inc, Cipla Ltd, Lasons India Pvt. Ltd, VOOST, Berocca, Blackmores, Swisse, Nature's Way, Centrum, Cenovis, MuscleBlaze MB-Vite, HK Vitals, Rainbow Light, One A Day Men's Multivitamin, CSPS Pharmaceutical, Zhejiang NHU, G&G, Simply Supplements, Evolution Organics, Nutri-Link, BioCare, Naturex, Microphyt, Ynsect, Olygose, VTF, Solgar, Evalar, Biovea, Mcepharma, Terezia, Archer Daniels Midland Company, Herbalife Ltd, NBTY, Inc, Forever Living, Grupo Omnilife, Shaklee Corporation, American Health Inc, Atrium Innovations, Pfizer, Inc, NOW Foods, HealthVit, Nature Made, GNC Holdings, Inc, Merck KGaA, Ascendis Health, Inova Pharmaceuticals, Vital Health Foods, Vitabiotics Ltd, Adcock Ingram, SA Natural Products, Beauty Gen, BSN, Grenade, Nature's Nutrition, NPL, PharmaFreak.

Asia-Pacific was the largest region in the multivitamin capsules and tablets market in 2024. North America was the second-largest market in the multivitamin capsules and tablets market. The regions covered in the multivitamin capsules and tablets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the multivitamin capsules and tablets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The multivitamin capsules and tablets market consists of sales of antioxidant capsule, iron folic acid tablet, multivitamin gummy, and nicotinamide. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Multivitamin capsules and tablets are pharmaceutical products designed to address or prevent vitamin deficiencies resulting from inadequate dietary intake, specific health conditions, or pregnancy. Vitamins play a crucial role in maintaining overall health as they serve as essential building blocks for the body. Multivitamin tablets and capsules are formulated as a combination of various vitamins typically found in foods and other natural sources.

The primary types of products in this category include multivitamin tablets and multivitamin capsules. Multivitamins are daily pills containing a variety of vitamins and minerals. These products are distributed through store-based and non-store-based channels and are used for purposes such as energy and weight management, general health, bone and joint health, gastrointestinal health, immunity, cardiac health, diabetes management, anti-cancer applications, and others. The target demographic for these capsules and tablets includes adults, the geriatric population, pregnant women, children, and infants.

The multivitamin capsules and tablets market research report is one of a series of new reports that provides multivitamin capsules and tablets market statistics, including multivitamin capsules and tablets industry global market size, regional shares, competitors with a multivitamin capsules and tablets market share, detailed multivitamin capsules and tablets market segments, market trends and opportunities, and any further data you may need to thrive in the multivitamin capsules and tablets industry. This multivitamin capsules and tablets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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