Online Lottery Global Market Report 2024

The online lottery market size has grown strongly in recent years. It will grow from $10.81 billion in 2023 to $11.65 billion in 2024 at a compound annual growth rate (CAGR) of 7.7%. The expansion observed in the historical period can be attributed to strong economic growth in emerging markets, an increase in the penetration of smartphones, a rise in the popularity of online gambling, and the overall trend of digitalization.

The online lottery market size is expected to see strong growth in the next few years. It will grow to $16.27 billion in 2028 at a compound annual growth rate (CAGR) of 8.7%. The anticipated growth in the forecast period can be attributed to increasing internet penetration, a growing population, and increasing government support. Key trends projected for the forecast period include the use of digital platforms to enhance access and convenience, advancements in technology, a focus on blockchain and cryptocurrencies, increased investments in the development of new lottery games, and strategic partnerships and collaborations among market players.

The anticipated growth of the online lottery market is expected to be driven by increased internet penetration. Internet penetration, indicating the percentage of a population with internet access, plays a crucial role in expanding the reach of online lottery services. With a surge in smartphone usage and internet connectivity, lottery sales conducted online have experienced significant growth. The convenience offered by online lotteries, which are connected to a central computer via a telecommunications network, is further enhanced with a higher number of internet users. A report by the International Telecommunication Union (ITU) in November 2021 revealed a substantial increase, with 782 million more users, constituting 63% of the global population accessing the internet in 2021 compared to the previous year. Thus, the growing internet penetration is a key factor driving the expansion of the online lottery market.

The increased prevalence of smartphones has also been a catalyst for the growth of the online lottery market. Smartphones, characterized by advanced features beyond traditional voice communication, offer a convenient platform for participating in online lotteries. With 71.8 million active mobile connections reported in 2022 in the UK, and an anticipated 95% smartphone adoption among the projected 68.3 million residents by 2025, smartphones have significantly impacted the accessibility and popularity of online lotteries. This increased penetration of smartphones has positively influenced the online lottery market.

Online lottery providers are concentrating on the introduction of mobile lottery apps to enhance customer service and solidify their market position. These apps, compatible with smartphones and tablets, offer users unparalleled convenience, enabling them to engage in lottery games from any location at any time. In October 2022, Jackpocket, a US-based online lottery ticket platform, introduced a new lottery app in Idaho, USA. The app facilitates ticket management, sends automatic win alerts, and allows prize redemption through the mobile platform.

Companies in the online lottery sector are placing greater emphasis on digital platforms to cater to a wider audience. Digital platforms offer users the flexibility to access online lottery games from virtually anywhere with an internet connection. Recognizing the appeal of this convenience, Lotto.com Inc., a US-based digital platform for lottery tickets, launched a website in June 2021, offering Powerball and Mega Millions tickets to Texas residents without requiring the download of a specific application.

In October 2022, Abacus Solutions, a US-based technology provider for lottery systems, acquired Playport Gaming System's mobile and digital gaming platform. The acquisition, conducted for an undisclosed amount, expands Abacus' capabilities, allowing for deeper player engagement through targeted marketing initiatives and the introduction of retailer- or lottery-branded games. Playport Gaming System PLC, the acquired entity, is a US-based technology platform connecting players with lottery retailers and casinos for the sale of instant-win games.

Major companies operating in the online lottery market report are Camelot Group, International Game Technology PLC, The Hong Kong Jockey Club, Francaise des Jeux, Florida Lottery,North Carolina Lottery, Zeal Network, Lotto247, Lotto Direct, Lotto Agent, Dhankesari Lottery Sambad, Lottery Sambad Result, Takarakuji-official.jp, Ichiban Kuji Club, Lotterywest, Oz Lotteries, Baidu Inc., China Sports Lottery Operation and Management Co. Ltd., 360 Lottery, QQ Lottery, National Lottery, Jackpot.com, Betfred Lotto, Intralot SA, Française des Jeux (FDJ), EU Lotto Limited, Legacy Eight Curacao N.V., Wejdź do świata LOTTO, Megalotto, SYNOT W, a. s., Jackpocket, Mido Lotto, Prize Pool, Scientific Games Corp, Long Game, Linq3, EMIDA Technologies, Atlantic Lottery Corporation, GammaStack, Mega Sena, Quina, Lotofácil, Dupla Sena, NeoGames S.A., Emirates Draw, Mahzooz, BuyLottoOnline, Ithuba National Lottery, wow!lotto.

Europe was the largest region in the online lottery market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online lottery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online lottery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The main types of online lottery include lotto, quiz-type lottery, numbers games, scratch-off instant games, and others. Lotto is a game of chance where players try to match the numbers on their cards with those randomly selected from a container. It can be accessed on two major platforms including desktop and mobile.

The online lottery market research report is one of a series of new reports that provides online lottery market statistics, including the online lottery industry global market size, regional shares, competitors with an online lottery market share, detailed online lottery market segments, market trends and opportunities, and any further data you may need to thrive in the online lottery industry. This online lottery market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The online lottery market consists of sales of online draw-based games, online instant games and online sport lotteries. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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