Online Lottery Market Report 2026

The online lottery market size has grown strongly in recent years. It will grow from $13.52 billion in 2025 to $14.78 billion in 2026 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to government-backed lottery digitization initiatives, expansion of internet-enabled lottery systems, rising consumer familiarity with online games, growth of centralized lottery platforms, increased adoption of cashless payments.

The online lottery market size is expected to see strong growth in the next few years. It will grow to $21.33 billion in 2030 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to expansion of cross-border online lottery platforms, rising investments in digital lottery infrastructure, increasing demand for real-time result systems, growing focus on transparency and compliance, adoption of blockchain-based draw verification. Major trends in the forecast period include increasing shift toward mobile lottery participation, rising adoption of instant win and digital scratch games, growing integration of secure online ticketing systems, expansion of multi-game lottery platforms, enhanced focus on fraud prevention mechanisms.

The rising adoption of smartphones is expected to support the growth of the online lottery market in the coming years. A smartphone is a portable electronic device that combines mobile phone functions with advanced computing power and connectivity. Smartphone usage continues to increase as affordable pricing and improved mobile technologies make these devices accessible to a larger share of the population. The online lottery market benefits from this trend by offering convenient mobile platforms and apps that encourage users to participate directly through their smartphones. For example, in 2024, Self Catering - a UK-based travel and lifestyle analytics platform - reported that the United Kingdom’s smartphone penetration rate reached 89.77% in 2023 and is projected to climb to 96.83% by 2028. Therefore, the growing adoption of smartphones is contributing to the expansion of the online lottery market.

Companies in the online lottery market are increasingly prioritizing digital platforms that enable players to access lottery games from virtually anywhere with an internet connection. This convenience broadens participation, including among users who may not have access to physical lottery outlets. For instance, in September 2024, the Government of Meghalaya launched EasyLottery, India’s first fully digital lottery platform designed to improve transparency and professionalism within the lottery sector. The platform allows users to purchase tickets online and ensures a seamless process from purchase to prize distribution. Featuring a top prize of ₹50 crore, EasyLottery offers a regulated and secure alternative to online gaming and illegal betting applications, while also promoting responsible play.

In October 2025, Allwyn International AG, a Switzerland-based lottery and gaming services provider, completed an all-share business combination with OPAP S.A. valued at approximately €16 billion (about $18.6 billion). The objective of the transaction was to create one of the world’s largest lottery-led gaming and entertainment operators, enabling faster international expansion, a more diversified product portfolio, and greater operational scale across regulated markets. OPAP S.A. is a Greece-based operator offering lottery, sports betting, and related gaming services.

Major companies operating in the online lottery market are Camelot Group, International Game Technology Plc, Florida Lottery, North Carolina Lottery, ZEAL Network, Lotto247, Lotto Direct, Lotto Agent, Takarakuji-official.jp, Ichiban Kuji Club, Lotterywest, Oz Lotteries, China Sports Lottery Operation and Management Co. Ltd., National Lottery, Jackpot.com, Betfred Lotto, Intralot SA, Française des Jeux, EU Lotto Limited, Legacy Eight Curacao N.V., Mega Sena, Quina, Lotofácil, Dupla Sena, NeoGames S.A., Emirates Draw, Mahzooz, BuyLottoOnline, Ithuba National Lottery, wow!lotto, Scientific Games Corp, Jackpocket, Atlantic Lottery Corporation.

Europe was the largest region in the online lottery market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online lottery market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online lottery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online lottery market consists of sales of online draw-based games, online instant games and online sport lotteries. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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