Online Lottery Market Report 2025

The online lottery market size has grown strongly in recent years. It will grow from $12.68 billion in 2024 to $13.57 billion in 2025 at a compound annual growth rate (CAGR) of 7%. The growth in the historic period can be attributed to strong economic growth in emerging markets, an increase in the penetration of smartphones, an increase in the popularity of online gambling, and a rise in digitalization.

The online lottery market size is expected to see strong growth in the next few years. It will grow to $19.73 billion in 2029 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to increasing Internet penetration, a growing population, and increasing government support. Major trends in the forecast period include digital platforms to improve access and convenience, increasing advancements in technology, focus on blockchain and cryptocurrencies, increasing investments to develop new lottery games, and strategic partnerships and collaborations among market players.

The growing penetration of the Internet is anticipated to significantly enhance the growth of the online lottery market in the future. Internet penetration refers to the percentage of a country's population with access to the Internet, as measured by the number of Internet users. The sales of lotteries through mobile platforms have surged due to the increasing use of smartphones and Internet connectivity. An online lottery operates through a central computer connected via a telecommunications network, so a rise in Internet users is expected to facilitate the expansion of online lotteries. For example, in October 2023, the International Telecommunication Union, a specialized agency of the United Nations based in Switzerland, reported that approximately 67 percent of the global population, or 5.4 billion people, are now Internet users, up from 5.1 billion in 2022. Thus, the increased Internet penetration is driving the growth of the online lottery market.

The increased prevalence of smartphones has also been a catalyst for the growth of the online lottery market. Smartphones, characterized by advanced features beyond traditional voice communication, offer a convenient platform for participating in online lotteries. With 71.8 million active mobile connections reported in 2022 in the UK, and an anticipated 95% smartphone adoption among the projected 68.3 million residents by 2025, smartphones have significantly impacted the accessibility and popularity of online lotteries. This increased penetration of smartphones has positively influenced the online lottery market.

Online lottery providers are concentrating on the introduction of mobile lottery apps to enhance customer service and solidify their market position. These apps, compatible with smartphones and tablets, offer users unparalleled convenience, enabling them to engage in lottery games from any location at any time. In October 2022, Jackpocket, a US-based online lottery ticket platform, introduced a new lottery app in Idaho, USA. The app facilitates ticket management, sends automatic win alerts, and allows prize redemption through the mobile platform.

Companies in the online lottery market are increasingly prioritizing digital platforms. These platforms enable players to access online lottery games from virtually any location with an Internet connection, thereby attracting a wider audience, including those who may lack access to physical lottery retailers. For instance, in September 2024, the Government of Meghalaya, the supreme governing authority of the Indian state of Meghalaya, launched EasyLottery. This initiative marks India’s first fully digital lottery platform, aimed at enhancing transparency and professionalism within the lottery sector. EasyLottery allows users to purchase tickets online, providing a seamless experience from ticket acquisition to prize disbursement. Featuring a grand first prize of ₹50 crore, the platform seeks to offer a secure and regulated alternative to online gaming and illegal betting applications. Chief Minister Conrad Sangma highlighted that this digital solution not only benefits individuals but also promotes responsible gaming within society.

In October 2022, Abacus Solutions, a US-based technology provider for lottery systems, acquired Playport Gaming System's mobile and digital gaming platform. The acquisition, conducted for an undisclosed amount, expands Abacus' capabilities, allowing for deeper player engagement through targeted marketing initiatives and the introduction of retailer- or lottery-branded games. Playport Gaming System PLC, the acquired entity, is a US-based technology platform connecting players with lottery retailers and casinos for the sale of instant-win games.

Major companies operating in the online lottery market include Camelot Group, International Game Technology Plc, The Hong Kong Jockey Club, Florida Lottery,North Carolina Lottery, Zeal Network, Lotto247, Lotto Direct, Lotto Agent, Dhankesari Lottery Sambad, Lottery Sambad Result, Takarakuji-official.jp, Ichiban Kuji Club, Lotterywest, Oz Lotteries, Baidu Inc, China Sports Lottery Operation and Management Co. Ltd., 360 Lottery, QQ Lottery, National Lottery, Jackpot.com, Betfred Lotto, Intralot SA, Française des Jeux (FDJ), EU Lotto Limited, Legacy Eight Curacao N.V., Wejdź do świata LOTTO, Megalotto, SYNOT W, a. s., Jackpocket, Mido Lotto, Prize Pool, Scientific Games Corp, Long Game, Linq3, EMIDA Technologies, Atlantic Lottery Corporation, GammaStack, Mega Sena, Quina, Lotofácil, Dupla Sena, NeoGames S.A., Emirates Draw, Mahzooz, BuyLottoOnline, Ithuba National Lottery, wow!lotto.

Europe was the largest region in the online lottery market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online lottery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online lottery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Online lottery is a game in which players choose or are assigned a number, symbol, or group of numbers or symbols from a specified range. The winning ticket is determined by chance and connected to a central computer via a communications network.

The main types of online lottery include lotto, quiz-type lottery, numbers games, scratch-off instant games, and others. Lotto is a game of chance where players try to match the numbers on their cards with those randomly selected from a container. It can be accessed on two major platforms including desktop and mobile.

The online lottery market research report is one of a series of new reports that provides online lottery market statistics, including the online lottery industry global market size, regional shares, competitors with an online lottery market share, detailed online lottery market segments, market trends and opportunities, and any further data you may need to thrive in the online lottery industry. This online lottery market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The online lottery market consists of sales of online draw-based games, online instant games and online sport lotteries. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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