Probiotics Dietary Supplements Global Market Report 2024

The probiotics dietary supplements market size has grown strongly in recent years. It will grow from $6.94 billion in 2023 to $7.53 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The expansion observed in the historical period can be attributed to robust economic growth in emerging markets, an increase in digestive diseases, a growing number of health-conscious consumers, and the impact of COVID-19.

The probiotics dietary supplements market size is expected to see strong growth in the next few years. It will grow to $10.54 billion in 2028 at a compound annual growth rate (CAGR) of 8.8%. The anticipated growth in the forecast period can be ascribed to the increasing number of diseases, a rising older population, the growing penetration of organized retail, increased dietary consciousness, and an increasing demand for sports nutrition. Prominent trends expected in the forecast period encompass a focus on dairy-free probiotics, the development of probiotic ingredients for sports nutrition, an emphasis on long-life probiotics, a focus on customized probiotic supplements, a commitment to product innovations, and the utilization of partnerships and collaborations.

The anticipated growth of the probiotic dietary supplements market in the forecast period is attributed to the increasing demand for sports nutrition products. Probiotics are recognized for potentially supporting athletes in mitigating the stresses of high physical activity by enhancing gut barrier function and immune function. A significant number of athletes, including over 85% of elite track and field competitors, incorporate dietary supplements into their regular training or competition routines. The use of supplements such as vitamins, minerals, protein, creatine, and ergogenic chemicals is widespread. For example, the Australian Institute of Sport (AIS) reported that 46.9% of surveyed fencers, driven mainly by performance improvement (34.2%), used sports supplements. The trend of growing dietary supplement consumption for functional benefits among athletes globally is expected to propel the probiotic dietary supplements market in the forecast period.

Consumers' increasing focus on healthy eating, driven by the rise in the number of diseases, is projected to boost the demand for probiotic products. Probiotics have shown promise in addressing conditions such as diarrhea, ulcerative colitis, and periodontal disease, while also contributing to a stronger immune system. Chronic diseases, including heart disease, have become leading causes of death globally. The Centers for Disease Control and Prevention (CDC) reports heart disease as a significant contributor to mortality in the USA. The World Health Organization (WHO) notes that chronic diseases account for a substantial portion of global deaths and the burden of disease. As the prevalence of diseases, including diabetes, continues to rise, there is an increasing demand for healthier dietary choices and improved immunity. This shift in consumer preferences is expected to drive the revenues of the probiotic dietary supplements market over the forecast period.

A key trend gaining traction in the dietary supplements market is technological advancement. Major players in the probiotic dietary supplements market are actively engaged in developing advanced technologies to maintain their market positions. For instance, COSMAX NBT introduced Zeta probiotics in June 2022, utilizing lysine-based technology to enhance the survival rate and adhesion ability of probiotics during in vitro simulated gastric and duodenum stress conditions.

Strategic partnerships are shaping the landscape of the probiotic dietary supplements market, with companies collaborating on the development of innovative dietary supplements. In June 2021, Kaged Muscle partnered with Lonza Group AG to introduce Lonza's new probiotic ingredient, TWK10, in the US market, aimed at enhancing exercise endurance. Additionally, Probi collaborated with Oriflame to introduce probiotic supplements globally in the health segment.

In November 2021, ADM strengthened its position in the dietary supplements market by acquiring Deerland Probiotics & Enzymes, Inc., a move aimed at fueling growth, enhancing innovation leadership, and serving customers worldwide in the dietary supplements and functional foods sector.

Major companies operating in the probiotics dietary supplements market report are Reckitt Benckiser LLC, Procter & Gamble, International Flavors & Fragrances (IFF), Church & Dwight Co Inc., Koninklijke DSM NV, Chr. Hansen Holding A/S, BioGaia AB, PharmaCare Laboratories, Probi AB, Protexin, Fermentis Life Sciences, Yakult Danone India Private Limited, Nutri-Align, Pellucid Lifesciences Pvt Ltd., UAS Life Sciences Private Limited, Morinaga Milk Industry Co. ltd., Chambio Co. Ltd., ByHealth, Qingdao Vland Biotech Group, China National Pharmaceutical Group Corporation, Megafood (Shanghai) Health Technological Co. Ltd., Sirio Pharma Co. Ltd., Bio-Kult, OptiBac Probiotics, Orthomol, SYNformulas GmbH, Laboratorios Ordesa, Arkopharma, Dicofarm, Naturando, Deltha Pharma, S&R Farmaceutici, G&G Food Supplies Ltd., Natren UK, Symbiopharm GmbH, Elogium Probiotic SIA, Baltic Probiotic SIA, Bio-Vesta LLC, BIO PAK Nutraceuticals Contract Manufacturing Ltd., AGREMA poland sp. z o.o, Valosun A.S., Chiesi Poland Sp. z o.o., Kerry Group PLC, Nestlé, Estée Lauder Inc., Archer-Daniels-Midland Co. (ADM), DuPont de Nemours Inc., BLIS Technologies Ltd., Esse Skincare, Goerlich Pharma, Biena inc., Flora Inc., Genomma Lab Internacional SAB de CV, Estée Lauder Inc., Naturalis, Sanavita, Probiótica, Vitafor, Axon Pharma, TakgeneGroup, Culturelle, Zist Takhmir Pharmaceutical Company, PouraTeb Pharmaceutical Company, Nature Fresh Health Products CC, SFI Health, Lallemand Inc., Danone South Africa, Bioflora CC.

North America was the largest region in the probiotics dietary supplements market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the probiotics dietary supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the probiotics dietary supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary sources of probiotic dietary supplements are yeast and bacteria. Yeast-based probiotic dietary supplements are utilized as dietary supplements due to their high content of vitamin B, proteins, amino acids, peptides, and trace minerals. These products are presented in various forms, including capsules, chewables, gummies, powders, tablets, and soft gels. Distribution occurs through both business-to-business and business-to-consumer channels. These supplements find applications in areas such as infant formula, food supplements, specialty nutrients, human probiotics, and animal probiotics.

The probiotics dietary supplements market research report is one of a series of new reports that provides probiotics dietary supplements market statistics, including probiotics dietary supplements industry global market size, regional shares, competitors with a probiotics dietary supplements market share, detailed probiotics dietary supplements market segments, market trends and opportunities, and any further data you may need to thrive in the probiotics dietary supplements industry. This probiotics dietary supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The probiotics dietary supplement market consists of sales of kefir, kimchi, kombucha, miso, sauerkraut, sourdough bread, tempeh and yogurt. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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