Probiotics Dietary Supplements Market Report 2025

The probiotics dietary supplements market size has grown strongly in recent years. It will grow from $7.44 billion in 2024 to $8.06 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to strong economic growth in emerging markets, increase in digestive diseases, growing number of health-conscious consumers and the COVID-19 impact.

The probiotics dietary supplements market size is expected to see strong growth in the next few years. It will grow to $11.49 billion in 2029 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to increasing number of diseases, rising older population, rising penetration of organized retail, increased dietary consciousness and increasing demand for sports nutrition. Major trends in the forecast period include focusing on dairy-free probiotics, developing probiotic ingredients for sports nutrition, focusing on long-life probiotics, focusing on customized probiotic supplements, focusing on product innovations and leveraging partnerships and collaborations.

The increasing demand for sports nutrition products is anticipated to propel the growth of the probiotic dietary supplements market during the forecast period. Probiotics can support athletes in managing the stresses associated with high levels of physical activity by enhancing gut barrier function, immune function, and more. A significant number of athletes, including over 85% of elite track and field competitors, incorporate dietary supplements into their regular training or competition routines. Commonly used supplements include vitamins, minerals, protein, creatine, and various ergogenic compounds. For instance, in July 2022, Glanbia Nutritionals, a US-based nutrition company, reported that the rising health and fitness focus among European consumers is driving substantial growth in the continent's $3.4 billion sports nutrition market. Sports protein products dominate this market, with annual sales reaching $2.5 billion, about half of which is generated from protein powders. The market is expected to experience an 8% increase in protein/energy bars, a 10.5% rise in protein powders, and a 13.3% growth in sports protein ready-to-drink (RTD) products. Consequently, the growing use of dietary supplements for functional benefits among athletes worldwide is projected to boost the probiotic dietary supplements market in the forecast period.

Consumers' increasing focus on healthy eating, driven by the rise in the number of diseases, is projected to boost the demand for probiotic products. Probiotics have shown promise in addressing conditions such as diarrhea, ulcerative colitis, and periodontal disease, while also contributing to a stronger immune system. Chronic diseases, including heart disease, have become leading causes of death globally. The Centers for Disease Control and Prevention (CDC) reports heart disease as a significant contributor to mortality in the USA. The World Health Organization (WHO) notes that chronic diseases account for a substantial portion of global deaths and the burden of disease. As the prevalence of diseases, including diabetes, continues to rise, there is an increasing demand for healthier dietary choices and improved immunity. This shift in consumer preferences is expected to drive the revenues of the probiotic dietary supplements market over the forecast period.

A key trend gaining traction in the dietary supplements market is technological advancement. Major players in the probiotic dietary supplements market are actively engaged in developing advanced technologies to maintain their market positions. For instance, COSMAX NBT introduced Zeta probiotics in June 2022, utilizing lysine-based technology to enhance the survival rate and adhesion ability of probiotics during in vitro simulated gastric and duodenum stress conditions.

Strategic partnerships are influencing the probiotic dietary supplements market. Companies within this sector are collaborating to develop advanced dietary supplements. For example, in August 2024, Actial Nutrition, a US-based firm focused on developing and marketing probiotic dietary supplements, introduced VSL4 Gut, a shelf-stable daily probiotic supplement aimed at supporting optimal digestion and promoting regularity. This product features acid-resistant capsules to enhance probiotic survival as they pass through the digestive system. It is vegan, non-GMO, and free from common allergens such as dairy and gluten.

In October 2023, Lallemand Health Solutions, a Canada-based pharmaceutical company, acquired Dietary Pros Inc. for an undisclosed sum. This acquisition enables Lallemand to broaden its supplement offerings beyond probiotics to encompass a wider variety of products. Dietary Pros is a US-based company that specializes in various forms of dietary supplements.

Major companies operating in the probiotics dietary supplements market include Reckitt Benckiser LLC, International Flavors & Fragrances (IFF), Church & Dwight Co Inc, Koninklijke DSM NV, Chr. Hansen Holding A/S, BioGaia AB, PharmaCare Laboratories, Probi AB, Protexin, Fermentis Life Sciences, Yakult Danone India Private Limited, Nutri-Align, Pellucid Lifesciences Pvt Ltd, UAS Life Sciences Private Limited, Morinaga Milk Industry Co. ltd., Chambio Co. Ltd., ByHealth, Qingdao Vland Biotech Group, China National Pharmaceutical Group Corporation, Megafood (Shanghai) Health Technological Co. Ltd., Sirio Pharma Co. Ltd., Bio-Kult, OptiBac Probiotics, Orthomol, SYNformulas GmbH, Laboratorios Ordesa, Arkopharma, Dicofarm, Naturando, Deltha Pharma, S&R Farmaceutici, G&G Food Supplies Ltd., Natren UK, Symbiopharm GmbH, Elogium Probiotic SIA, Baltic Probiotic SIA, Bio-Vesta LLC, BIO PAK Nutraceuticals Contract Manufacturing Ltd., AGREMA poland sp. z o.o, Valosun A.S., Chiesi Poland Sp. z o.o., Kerry Group Plc, Nestlé, Estée Lauder Inc., Archer-Daniels-Midland Co. (ADM), DuPont de Nemours Inc., BLIS Technologies Ltd., Esse Skincare, Goerlich Pharma, Biena inc., Flora Inc, Genomma Lab Internacional SAB de CV, Naturalis, Sanavita, Probiótica, Vitafor, Axon Pharma, TakgeneGroup, Culturelle, Zist Takhmir Pharmaceutical Company, PouraTeb Pharmaceutical Company, Nature Fresh Health Products CC, SFI Health, Lallemand Inc., Danone South Africa, Bioflora CC.

North America was the largest region in the probiotics dietary supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the probiotics dietary supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the probiotics dietary supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Probiotic dietary supplements are defined as live microorganisms that, when consumed in sufficient quantities, provide a health benefit to the host. These supplements are employed to maintain a balance of friendly bacteria in the digestive system, aid in the prevention and treatment of diarrhea, and contribute to the improvement of certain mental health conditions in humans. Available in various forms such as capsules, powders, liquids, and others, probiotic dietary supplements offer a diverse range of strains and doses, often featuring mixed cultures of live microorganisms rather than single strains.

The primary sources of probiotic dietary supplements are yeast and bacteria. Yeast-based probiotic dietary supplements are utilized as dietary supplements due to their high content of vitamin B, proteins, amino acids, peptides, and trace minerals. These products are presented in various forms, including capsules, chewables, gummies, powders, tablets, and soft gels. Distribution occurs through both business-to-business and business-to-consumer channels. These supplements find applications in areas such as infant formula, food supplements, specialty nutrients, human probiotics, and animal probiotics.

The probiotics dietary supplements market research report is one of a series of new reports that provides probiotics dietary supplements market statistics, including probiotics dietary supplements industry global market size, regional shares, competitors with a probiotics dietary supplements market share, detailed probiotics dietary supplements market segments, market trends and opportunities, and any further data you may need to thrive in the probiotics dietary supplements industry. This probiotics dietary supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The probiotics dietary supplement market consists of sales of kefir, kimchi, kombucha, miso, sauerkraut, sourdough bread, tempeh and yogurt. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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