Probiotics Dietary Supplements Market Report 2026

The probiotics dietary supplements market size has grown strongly in recent years. It will grow from $7.99 billion in 2025 to $8.7 billion in 2026 at a compound annual growth rate (CAGR) of 8.9%. The growth in the historic period can be attributed to growing awareness of digestive health, expansion of dietary supplement consumption, rising prevalence of lifestyle-related disorders, increased availability of probiotic formulations, growth of health-conscious consumer base.

The probiotics dietary supplements market size is expected to see strong growth in the next few years. It will grow to $12.29 billion in 2030 at a compound annual growth rate (CAGR) of 9%. The growth in the forecast period can be attributed to increasing demand for immunity-boosting supplements, rising adoption of personalized probiotics, expansion of probiotic applications across age groups, growing investment in microbiome research, increasing regulatory focus on supplement quality. Major trends in the forecast period include increasing demand for gut health supplements, rising adoption of multi-strain probiotic formulations, expansion of probiotics in preventive healthcare, increasing use of personalized nutrition solutions, enhanced focus on clinical validation.

The growing demand for sports nutrition products is anticipated to drive the expansion of the probiotic dietary supplements market in the coming years. Sports nutrition products include specialized dietary supplements and functional foods formulated to enhance athletic performance, support muscle recovery, and improve overall physical fitness for active individuals and athletes. The increasing demand for these products is fueled by heightened health awareness and greater participation in fitness activities following the pandemic, as more consumers engage in regular exercise and seek nutritional solutions to optimize workout performance and recovery. The rising consumption of sports nutrition products directly contributes to greater use of probiotic supplements, as athletes and fitness enthusiasts increasingly recognize that improving gut health through beneficial microorganisms enhances nutrient absorption, supports immune health, and boosts overall performance and recovery. For example, in September 2024, HerbalGram, a US-based international nonprofit organization, reported that total annual sales of herbal dietary supplements in the United States increased from $12.018 billion in 2022 to $12.551 billion in 2023, representing growth of 4.4%. Consequently, the increasing demand for sports nutrition products is supporting the growth of the probiotic dietary supplements market.

Leading companies in the probiotic dietary supplements market are pursuing strategic partnership initiatives to develop advanced probiotic solutions. Strategic collaborations allow supplement manufacturers to combine expertise, speed up product development, reinforce market presence, and improve commercialization capabilities, thereby strengthening their competitive position. For instance, in August 2024, Actial Nutrition, a US-based company focused on developing and marketing probiotic dietary supplements, introduced VSL4 Gut, a shelf-stable daily probiotic designed to support digestive health and promote regularity. The product features acid-resistant capsules to improve probiotic survival through the digestive tract and is vegan, non-GMO, and free from common allergens such as dairy and gluten.

In October 2023, Lallemand Health Solutions, a Canada-based pharmaceutical company, acquired Dietary Pros Inc. for an undisclosed sum. This acquisition enables Lallemand to broaden its supplement offerings beyond probiotics to encompass a wider variety of products. Dietary Pros is a US-based company that specializes in various forms of dietary supplements.

Major companies operating in the probiotics dietary supplements market are BioGaia AB, Probi AB, Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., Morinaga Milk Industry Co., Ltd., Culturelle (i-Health, Inc.), OptiBac Probiotics Ltd., Bio-Kult Ltd., Orthomol GmbH, Arkopharma Laboratories, Dicofarm S.p.A., Symbiopharm GmbH, Natren Inc., SFI Health, Lallemand Health Solutions, BLIS Technologies Ltd., Bio-Vesta LLC, Protexin Ltd., ByHealth Co., Ltd., Danone S.A., Bayer AG, Reckitt Benckiser Group plc.

North America was the largest region in the probiotics dietary supplements market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the probiotics dietary supplements market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the probiotics dietary supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The probiotics dietary supplement market consists of sales of kefir, kimchi, kombucha, miso, sauerkraut, sourdough bread, tempeh and yogurt. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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