Rum Market Report 2026

The rum market size has grown steadily in recent years. It will grow from $14.63 billion in 2025 to $15.31 billion in 2026 at a compound annual growth rate (CAGR) of 4.6%. The growth in the historic period can be attributed to growth of global alcohol consumption, expansion of hospitality and tourism sectors, rising demand for aged spirits, increased availability of sugarcane by-products, growth of traditional rum-producing regions.

The rum market size is expected to see strong growth in the next few years. It will grow to $18.8 billion in 2030 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to increasing premiumization trends in spirits, rising demand for low-intervention alcoholic beverages, expansion of e-commerce alcohol sales, growing focus on sustainable packaging, innovation in rum flavor profiles. Major trends in the forecast period include increasing demand for premium and craft rum, rising popularity of flavored and spiced rum, growing adoption of sustainable distillation practices, expansion of online alcohol retail channels, enhanced focus on brand storytelling and experiential marketing.

The rising consumer disposable earnings are expected to drive the growth of the rum market in the coming years. Disposable income, also known as disposable personal income (DPI), refers to the amount of money available to an individual or household after income taxes are deducted. Higher disposable income is a key factor influencing alcohol consumption, as it allows consumers to spend more on premium beverages, including rum. For instance, in February 2023, according to the Bureau of Economic Analysis of the US Department of Commerce, disposable personal income in the U.S. reached $387.4 billion in January 2023, marking a 2% increase from December 2022. Therefore, rising consumer disposable earnings are propelling the rum market.

Major companies in the rum market are emphasizing product innovation, such as premium spiced aged rums, to enhance flavor complexity and provide unique tasting experiences. Premium spiced aged rum combines multiple aged rum bases with natural spices and flavorings to create a distinctive, refined profile. For example, in March 2023, Bacardi Limited, a US-based family-owned spirits company, launched Bacardí Caribbean Spiced Rum. This product blends a heavy-aged rum foundation with smoky molasses flavors and a light-aged rum base, combined with coconut blossom sugar, pineapple, and coconut water. Cinnamon and vanilla are added post-resting and filtering, followed by a secondary polishing, resulting in a smooth, flavorful, and premium spiced rum.

In January 2023, Brown Forman Corporation, a prominent US-based manufacturer of alcoholic beverages and spirits, completed the acquisition of Diplomático Rum for a substantial $0.725 billion. This strategic acquisition significantly bolsters Brown Forman's super-premium product line, catering to the discerning tastes of global spirits consumers. The deal not only expands Brown Forman's portfolio but also welcomes over 100 new employees into its fold. Diplomático Rum, a distinguished manufacturer of super-premium and ultra-premium rums based in Venezuela, adds its world-renowned offerings to Brown Forman's impressive lineup, marking a significant move in the ever-evolving spirits market.

Major companies operating in the rum market are Bacardi and Company Ltd., Diageo PLC, Pernod Ricard, Radico Khaitan, LT Group Inc., Suntory Holdings Ltd, Davide Campari-Milano N.V., Edrington, La Martiniquaise, Remy Cointreau Group, Shanghai Rum Lift Co. Ltd, Rum Co. of Fiji, Beenleigh Artisan Distillery, Plantation Rum, Pusser's Rum, The Kraken Rum, Neptune Rm, Duppy Share, Beluga Group, Bayadera Group, Deadhead Rum, Ten-to-One, Richland Rum, Siesta Key Rum, Ron Santa Teresa, Destilerías Unidas S.A., Diplomático Rum, Halewood International Limited.

Asia-Pacific was the largest region in the rum market in 2025. Europe was the second-largest region in the rum market in 2025. The regions covered in the rum market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the rum market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The rum market consists of sales of standard, agricole, naval strength, overproof, black, and premium aged rums. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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