Sake Market Report 2025

The sake market size has grown strongly in recent years. It will grow from $9.76 billion in 2024 to $10.26 billion in 2025 at a compound annual growth rate (CAGR) of 5.1%. The growth in the historic period can be attributed to strong economic growth in emerging markets, expansion of online sales platforms and increasing consumer preference for beverages.

The sake market size is expected to see strong growth in the next few years. It will grow to $12.69 billion in 2029 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to changes in health-conscious consumers and lifestyles, growing interest in japanese culture and cuisine and increasing government support. Major trends in the forecast period include evelop innovative products to meet the growing demand for sustainable products and reduce their environmental impact, focus on investments to increase production capacity and to sustain their position in the market, focus on advanced technologies to provide reliable products to their customers and strengthen their position in the market, focus on launching sake brewing projects for the sake industry.

The rise in alcohol consumption is expected to drive the growth of the sake market in the coming years. Alcohol, a clear and volatile liquid produced through the fermentation of sugars, is widely enjoyed as a recreational beverage. Factors such as societal norms, advertising strategies, and changes in lifestyle have contributed to the increased consumption of alcohol. This surge is benefiting the sake market by heightening interest in traditional Japanese rice wine among both local and international consumers. For example, in March 2023, the National Drugs Library, an Ireland-based data collection organization, reported that in 2022, the average alcohol consumption among individuals aged 15 and older reached 10.2 liters of pure alcohol per capita, representing a 7.6% increase compared to 2021. Therefore, the growing alcohol consumption is fueling the sake market's expansion.

Changes in health-conscious consumer preferences and lifestyles are poised to contribute to the sake market's expansion. The shift towards healthier choices in diet and daily routines has created a growing awareness and emphasis on health-conscious consumers. Sake breweries are benefiting from this trend as consumers seek healthier and exotic food and drink options with unique flavors and potential health benefits. The pandemic has intensified health concerns, with 60% of global consumers prioritizing leading healthier lives to avoid health problems. A notable shift in dietary patterns has been observed, with 52% of participants in a Food and Health Survey following specific diets or eating patterns in 2022. This increased focus on health-conscious lifestyles is expected to drive the sake market.

Product innovation is a prominent trend shaping the sake market, with major companies concentrating on developing innovative offerings to enhance their market position. For example, Fukuju Brewery, a Japan-based sake producer, launched Fukuju Junmai EcoZero in December 2022. This groundbreaking product claims to be the world's first carbon-neutral sake with net-zero emissions, achieved through a reduced rice polishing ratio and the use of Kyokai dried yeast. The innovative approach aims to minimize energy consumption during the milling process and shorten the brewing period by seven days.

Sake beverage manufacturers are leveraging advanced technologies to provide reliable products and strengthen their market standing. Satake Corporation, a Japan-based manufacturing company, introduced the HR10DDF-T paddy husker in March 2022. This high-precision rice-milling machine utilizes Satake's patented Idler Switching System to achieve consistent milling and a low level of bran. This is particularly crucial for sake brewing, ensuring a clean and pure flavor. The husker's technology adjusts the speed and pressure of the husking rollers automatically, minimizing broken rice production and resulting in significant cost savings for rice millers.

In March 2023, Shaw-Ross International Importers, a US-based alcohol importer, acquired TYKU Sake for an undisclosed amount. This acquisition enhances Shaw-Ross International Importers' Japanese portfolio by expanding its range of premium sakes. TYKU Sake, a US-based company, is known for producing sake and other spirits.

Major companies operating in the sake market include Gekkeikan Sake Co Ltd, Takara Holdings Inc, Tatsuuma-Honke Brewing Co. Ltd, SakeOne, Ozeki Sake,Asahishuzo CO. Ltd. (Dassai), Homare Sake Brewery Co. Ltd., Hananomai Brewing Co. Ltd., Shiragiku Shuzo Co. Ltd., Blue Current Brewery, Hakkaisan Brewery, Dewazakura Sake Brewery, Tatenokawa, Kokuryu Brewery, Dojima Sake Brewery, Daisekkei Sake Brewing Co.,Ltd, Tosatsuru Sake Brewing Co.,Ltd, Sohomare Sake Brewery Co.,Ltd, Azuma Kirin, NØGNE, Les Larmes du Levant, Wakaze Saké, European Drinks S.A, AMBRA Group, Setting Sun Sake Brewing Company, Ontario Spring Water Sake Company, Artisan SakeMaker, YK3 Sake Producer, Ikigai-shu, Matsuse Sake Brewery Co, Ltd.

North America was the largest region in the sake market in 2024. The regions covered in the sake market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sake market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Sake is a Japanese alcoholic beverage produced through the fermentation of rice. It is a light-colored, sweet, noncarbonated drink with an alcohol content ranging from about 14 to 16 percent. The main components of sake include rice from specific strains that undergo meticulous processing to remove outer layers, reducing the grain size to between 50% and 70% of its original size, water, and koji or Aspergillus oryzae fungus, which converts rice starch into fermentable sugars.

The main types of sake are junmai, honjozo, junmai ginjo, ginjo, junmai daiginjo, and ordinary sake. Junmai refers to sake made with essential ingredients such as water, rice, koji, and yeast. Sake can be categorized based on age groups, such as 20-40 years old, 40-60 years old, and above 60 years old, as well as ranges such as premium, medium, and low. These classifications find applications in various settings, including commercial and home use.

The sake market research report is one of a series of new reports that provides sake market statistics, including sake industry global market size, regional shares, competitors with a sake market share, detailed sake market segments, market trends, and opportunities, and any further data you may need to thrive in the sake industry. This sake market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sake market consists of sales of Futsushu, Tokubetsu Honjozo, Shiboritate, Nigori, and Jizake. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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