Sweet Potatoes Market Report 2025

The sweet potatoes market size has grown steadily in recent years. It will grow from $48.92 billion in 2024 to $50.31 billion in 2025 at a compound annual growth rate (CAGR) of 2.8%. The growth in the historic period can be attributed to growth in world population, growing awareness of sweet potatoes' health benefits, government initiatives and strong economic growth in emerging markets.

The sweet potatoes market size is expected to see steady growth in the next few years. It will grow to $56.21 billion in 2029 at a compound annual growth rate (CAGR) of 2.8%. The growth in the forecast period can be attributed to global population growth and urbanization, shift towards vegan eating, increasing investments and growing demand for plant-based products. Major trends in the forecast period include growing organic food crops, product innovations, technological advancements, strategic partnerships, increasing investments.

The rising demand for plant-based foods is expected to drive growth in the sweet potatoes market. Plant-based foods can be creatively incorporated into millet-based dishes, resulting in nutritious and delicious meals. Sweet potatoes, being a nutritious and versatile root vegetable, complement a variety of plant-based foods, offering numerous health benefits. For example, in August 2023, USA Today reported that the U.S. restaurant industry generated $898 billion in sales in 2022, an increase of $166.5 billion from 2021. Therefore, the growing demand for plant-based foods is contributing to the expansion of the sweet potatoes market.

The shift towards plant-based diets is anticipated to drive growth in the sweet potato market during the forecast period. This trend is largely due to the perception that vegetarian diets offer several health benefits, including lower low-density lipoprotein cholesterol levels, reduced blood pressure, and decreased rates of hypertension. Vegetarians also tend to have lower body mass indexes and a lower risk of cancer and chronic diseases such as diabetes. Additionally, increasing consumer awareness of animal cruelty is motivating more individuals to adopt vegan lifestyles. The vegan population has been rising in countries like the UK, Germany, New Zealand, Australia, and Switzerland. For instance, in January 2024, Emirates, a UAE-based airline, reported serving over 450,000 vegan meals in 2023, a significant increase from 280,000 in 2022, representing a 60% rise. Therefore, the growing trend towards plant-based diets is driving growth in the sweet potato market.

The ongoing conflict between Russia and Ukraine is anticipated to persist in the near future, exerting an impact on the global economy and influencing the trajectory of the sweet potato market. Industries associated with sweet potato end-use, such as construction and the automotive sector, have experienced disruptions due to the war. Numerous prominent brands, companies, and retail outlets have halted their operations in Russia amid the ongoing crisis. Given the significant roles of Russia and Ukraine in global agricultural and input markets, the actions and political responses of these countries carry substantial and potentially enduring consequences for both producers and consumers. The diminished export supply of grains and oilseeds from Ukraine has resulted in an escalation of international food and feed costs. Additionally, the aggressiveness of Russia and the ensuing uncertainty regarding the global supply of Russian oil and fertilizer have led to a surge in worldwide energy and fertilizer costs. Considering the substantial energy consumption in the agri-food sector, the heightened prices of energy and fertilizer contribute to increased production costs, subsequently impacting food prices (refer to the section on Food security impacts). Consequently, the Russia-Ukraine war is foreseen to act as a constraint on the sweet potato market, given the potential for instability and disruptions in the supply chain moving forward.

Technological advancements are emerging as a significant trend driving progress within the sweet potatoes market. Major industry players are actively engaged in the development of innovative products employing cutting-edge technologies to fortify their market standing. For instance, in September 2022, researchers at the University of Pretoria (UP) introduced a novel drying technology that enhances the nutritional value of sweet potatoes. This technology combines microwave and infrared applications, effectively preserving higher levels of beta-carotene. The resultant orange-fleshed sweet potato flour becomes a potent source of vitamin A, offering improved nutritional benefits.

Increasing investments in the sweet potatoes market are a key trend gaining traction. Major companies are investing to strengthen their positions within the market. For example, in August 2022, McDonald's Canada, a master franchise of the fast food chain, partnered with McCain Foods Limited, a Canadian multinational frozen food company, to establish the Future of Potato Farming Fund. This initiative aims to invest $1 million in education, demonstration, and cost-sharing grants to support potato farmers in adopting regenerative practices and technology.

In October 2022, Lamb Weston Holdings, Inc., an American food processing company renowned as one of the world's largest producers and processors of frozen French fries, waffle fries, and other frozen potato products, successfully acquired Meijer Frozen Foods B.V. for a cash sum of $690 million. This strategic acquisition positions Lamb Weston to establish a robust platform for the sale of frozen sweet potatoes, fostering growth in Europe and the Middle East. Additionally, it enables Lamb Weston to better support its global customer base across key international markets. Meijer Frozen Foods B.V. is recognized as one of the major manufacturers of French fries and potato products.

Major companies operating in the sweet potatoes market include Black Gold Farms, Scott Farms, Inc, Ham Farms, Topashaw Farms, Vick Family Farms, A.V. Thomas Produce, Inc, Nash Produce, LLC, Edmondson Farms, Jackson Farming Company, Sharp Farms Inc, China Star Food Group, Nestlé, The Sweet Potatoes Spirit Company, KP Snacks, Sacoma Sweet Potatoes, Aviko, Bidfood, Mano Food, Solan S.A, Birds Eye Ltd, Jones Family Farms, Vapza, Intertropical Exotics, Marami food Industries Co, Fresh Leaf Foodstuff Trading LLC, Vegberry, Golden Dunes General Trading LLC, Wijhat Algetha, Langplaas Boerdery, Orange fleshed sweet potatoes, Kgarose Kgaros (Pty) Ltd.

Sweet potatoes are nutrient-dense root vegetables available in various colors, offering numerous health benefits. These benefits include improving insulin sensitivity in diabetes, maintaining healthy blood pressure levels, reducing the risk of cancer, enhancing digestion, and protecting eye health.

The primary forms of sweet potatoes include whole products, processed sweet potatoes, paste or purees, and flour. Whole sweet potatoes are consumed in their entirety after baking, steaming, or frying. They can be steamed or cooked whole after cleaning and peeling as part of a diet. These sweet potatoes are available in various types, including fresh, frozen, dried, and others, and are packaged in bags, pouches, boxes, trays, and other formats. Sweet potatoes are categorized as conventional and organic, and they find applications in households, the food service sector, the food and beverages industry, and other areas.

The sweet potatoes market research report is one of a series of new reports that provides sweet potatoes market statistics, including sweet potatoes industry global market size, regional shares, competitors with a sweet potatoes market share, detailed sweet potatoes market segments, market trends and opportunities, and any further data you may need to thrive in the sweet potatoes industry. This sweet potatoes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Asia-Pacific was the largest region in the sweet potatoes market in 2024. The regions covered in the sweet potatoes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sweet potatoes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The sweet potatoes market consists of sales of beauregard, covington and red garnet. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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