Automotive Wrap Films Market Report 2025

The automotive wrap films market size has grown exponentially in recent years. It will grow from $7.1 billion in 2024 to $8.76 billion in 2025 at a compound annual growth rate (CAGR) of 23.4%. The growth in the historic period can be attributed to customization trends, paint protection demand, advertising and branding opportunities, growing vehicle fleet, ease of removal and replacement.

The automotive wrap films market size is expected to see exponential growth in the next few years. It will grow to $19.09 billion in 2029 at a compound annual growth rate (CAGR) of 21.5%. The growth in the forecast period can be attributed to DIY installation culture, rise of motorsports and racing culture, rising digital printing sector, focus on color-shifting films, hydrophobic and self-healing films, increased adoption in commercial fleets. Major trends in the forecast period include advancements in film technologies, innovations in material science, sustainable and eco-friendly films, integration with AI.

The automotive wrap films market is experiencing substantial growth due to the rise in sales of luxury vehicles. Luxury vehicles are known for their enhanced performance, status, comfort, and superior quality, offered at a premium price compared to standard vehicles. Automotive wrap films, such as paint protection films, are utilized to shield the surfaces of luxury cars from scratches, stains, and fading caused by external elements such as debris, rocks, sand, acid rain, and other environmental factors. These films significantly extend the exterior finish's lifespan of luxury vehicles, preserving their high-end status and ensuring proper maintenance. For example, as per Rolls Royce's January 2023 report, the sales of Rolls Royce luxury cars surged by 7.7%, from 5,586 units in 2021 to 6,021 units in 2022. Consequently, the rise in luxury vehicle sales is poised to propel the automotive wrap films market.

The automotive wrap films market is anticipated to witness growth driven by the increasing adoption of mobile advertising. Mobile advertising encompasses promotional content displayed on smartphones and mobile devices, utilizing diverse interactive channels for disseminating news, offers, and product information. Automotive wrap films serve a vital role in mobile advertising, particularly within the heavy-duty vehicle segment. Vehicles such as buses and large vans, frequently employed for tourism and promotional purposes, utilize wrap films for advertising and brand marketing. As per a blog released by Amazon Ads in March 2023, global mobile advertising spending reached a record-breaking $288 billion in 2021, marking a 27% surge from 2020 figures. Projections estimate mobile ad spending to reach approximately $413 billion by 2024. Hence, the increasing adoption of mobile advertising stands as a driving force behind the growth of the automotive wrap films market.

The primary trend gaining traction is product innovation in the automotive wrap films market. Key companies in this sector are dedicated to enhancing the usability and durability of their automotive wrap film products. For example, 3M Company, a prominent US-based industrial conglomerate, introduced the 3M Print Wrap Film IJ280 in April 2022. This innovative vehicle wrap film offers a faster installation process compared to conventional films and requires minimal rework. Notably, it can be installed 20% quicker than traditional automotive wrap films and boasts twice the resistance against lifting, ensuring a more efficient and durable application.

Major companies in the automotive wrap films market are focusing on creating innovative solutions, such as paint protection films, to enhance vehicle aesthetics and shield the underlying paint from scratches, debris, and UV damage. Paint protection films (PPFs) are transparent, thermoplastic urethane films applied to a vehicle's exterior to guard against damage from road debris, minor abrasions, UV rays, and environmental contaminants. For example, in July 2022, Avery Dennison Graphics Solutions, a US-based materials science and manufacturing company, launched the Supreme PPF Xtreme, a cutting-edge paint protection film designed to endure extreme environmental conditions in Australia and New Zealand. This film features advanced self-healing technology that allows minor scratches to vanish with heat, along with improved stain resistance against contaminants like insect strikes and bird droppings. Made from a durable, ultra-gloss, non-yellowing polyurethane material, the Supreme PPF Xtreme includes a 10-year warranty and is optimized for easier installation.

In February 2023, Eastman Chemical Company, a US-based chemical company, acquired Ai-Red Technology (Dalian) Co. Ltd. for an undisclosed amount. This strategic move aims to broaden Eastman's portfolio by incorporating specialty materials such as automotive wrap films and enhance the company's presence in the China and Asia-Pacific markets. Ai-Red Technology (Dalian) Co. Ltd. is a China-based manufacturer specializing in automotive paint protection and window films.

Major companies operating in the automotive wrap films market include 3M Co., APA Corporation, Avery Dennison Corporation, Fedrigoni SpA, Guangzhou Sino Group Ltd., Garware Hi-Tech Films Limited, Alphagraphics UK, Ritrama SpA, KDX America LLC, Hexis SA, Metamark UK Ltd., Spandex UK Ltd., Madico Inc., Signmaster Systems Ltd., FDC Graphic Films Inc., Ikonix USA, Arlon Graphics LLC, J&A International UK Ltd., Studio One Ltd., CMYUK Ltd., Kay Premium Marking Films Ltd., Vinyl Graphics Limited, Orafol Europe GmbH, Guangzhou Carbins Film Co. Ltd., Vehicle Wraps Inc., ADS Window Films Ltd., JMR Graphics Inc., Vvivid Vinyl Inc.

North America was the largest region in the automotive wrap films market in 2024. The regions covered in the automotive wrap films market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the automotive wrap films market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Automotive wrap films are specialized types of vinyl that can be applied to a vehicle's bodywork for various purposes such as protecting the paintwork, advertising a business, or changing the vehicle's appearance. These films play a crucial role in safeguarding the car's paint, preserving its overall condition, and maintaining its resale value.

The primary types of automotive wrap films include window films, wrap films, and paint protection films. Window films are coatings applied to windows, whether on a vehicle or a building, to block a specific spectrum or amount of sunlight. The materials used in these films include cast vinyl and calendared vinyl, and they are applied to both passenger vehicles and commercial vehicles.

The automotive wrap films market research report is one of a series of new reports that provides automotive wrap films market statistics, including automotive wrap films industry global market size, regional shares, competitors with an automotive wrap films market share, detailed automotive wrap films market segments, market trends and opportunities, and any further data you may need to thrive in the automotive wrap films industry. This automotive wrap films market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The automotive wrap films market consists of sales of polyvinylchloride (PVC), pigments and UV absorbers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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