Automotive Wrap Films Market Report 2026

The automotive wrap films market size has grown exponentially in recent years. It will grow from $8.69 billion in 2025 to $10.54 billion in 2026 at a compound annual growth rate (CAGR) of 21.3%. The growth in the historic period can be attributed to growth in automotive customization culture, rising vehicle ownership levels, expansion of aftermarket services, availability of advanced vinyl materials, growth of commercial fleet usage.

The automotive wrap films market size is expected to see exponential growth in the next few years. It will grow to $22.8 billion in 2030 at a compound annual growth rate (CAGR) of 21.3%. The growth in the forecast period can be attributed to increasing adoption of premium vehicle finishes, rising demand for long-term paint protection, expansion of electric vehicle aesthetics, growing use of digital printing technologies, increasing focus on resale value protection. Major trends in the forecast period include increasing demand for vehicle customization films, rising adoption of paint protection films, growing use of uv and heat-blocking wraps, expansion of commercial fleet branding applications, enhanced focus on surface durability.

An increase in luxury vehicle sales is playing a significant role in driving the growth of the automotive wrap films market in the coming years. Luxury vehicles are defined as vehicles offering higher levels of performance, comfort, quality, and status compared to standard vehicles, often at a premium price. Automotive wrap films, including paint protection films, are applied to the surfaces of luxury cars to shield them from scratches, dents, fading, and damage caused by external factors such as debris, rocks, sand, acid rain, and other environmental elements. These films help maintain the exterior finish of luxury vehicles for a longer period, which is vital for preserving their premium status and appearance. For example, in September 2023, the U.S. Energy Information Administration (EIA), a U.S.-based statistical and analytical agency, reported that in the second quarter of 2023, luxury vehicles represented 18% of all new vehicle sales. Consequently, the rising sales of luxury vehicles are expected to drive the demand for automotive wrap films.

Major companies in the automotive wrap films industry are concentrating on creating innovative solutions, such as colored protective wrap technology, to address the growing demand for durable, customizable, and visually appealing vehicle surfaces. Colored protective wrap technology combines vibrant color finishes with protective film features, providing both aesthetic enhancement and paint protection. For example, in September 2025, XPEL, a US-based manufacturer of automotive paint protection and window films, introduced COLOR Paint Protection Film, an innovative product designed to deliver both style and advanced surface protection. This premium film collection offers 16 rich colors and utilizes a multi-layer polyurethane construction engineered to resist scratches, stains, oxidation, and road debris. It also incorporates self-healing technology that removes minor marks when exposed to heat, ensuring long-lasting clarity and shine.

In February 2023, Eastman Chemical Company, a US-based chemical company, acquired Ai-Red Technology (Dalian) Co. Ltd. for an undisclosed amount. This strategic move aims to broaden Eastman's portfolio by incorporating specialty materials such as automotive wrap films and enhance the company's presence in the China and Asia-Pacific markets. Ai-Red Technology (Dalian) Co. Ltd. is a China-based manufacturer specializing in automotive paint protection and window films.

Major companies operating in the automotive wrap films market are 3M Company, Avery Dennison Corporation, Fedrigoni SpA, Guangzhou Sino Group Ltd., Garware Hi-Tech Films Limited, Ritrama SpA, KDX America LLC, Hexis S.A., Metamark UK Ltd., Spandex Ltd., Madico, Inc., FDC Graphic Films, Inc., IKONICS Corporation, Arlon Graphics LLC, Kay Premium Marking Films Ltd., Vinyl Graphics Limited, Orafol Europe GmbH, Guangzhou Carbins Film Co., Ltd., ADS Window Films Ltd., Vvivid Vinyl Inc.

North America was the largest region in the automotive wrap films market in 2025. The regions covered in the automotive wrap films market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the automotive wrap films market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The automotive wrap films market consists of sales of polyvinylchloride (PVC), pigments and UV absorbers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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