Cognac and Brandy Market Report 2026

The cognac and brandy market size has grown strongly in recent years. It will grow from $15.69 billion in 2025 to $16.55 billion in 2026 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to growth of traditional spirit consumption, expansion of global trade in alcoholic beverages, strong cultural association with brandy consumption, development of aged spirit production techniques, expansion of on-trade distribution channels.

The cognac and brandy market size is expected to see strong growth in the next few years. It will grow to $21.09 billion in 2030 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to rising demand for premium alcoholic beverages, growth of cocktail culture and mixology trends, increasing disposable incomes in emerging markets, expansion of luxury hospitality sectors, rising interest in artisanal and craft spirits. Major trends in the forecast period include premiumization of aged and craft spirits, rising demand for authentic and region-specific brandy, growth of high-end and super premium offerings, expansion of experiential and heritage branding, increasing use in culinary and mixology applications.

The increasing demand for craft beverages is expected to drive the growth of the cognac and brandy market in the coming years. Craft beverages are typically produced in small batches using traditional methods and are often independently manufactured. Cognac and brandy are commonly used in craft beverages and are associated with various perceived health benefits, such as slowing signs of aging, supporting weight management, and alleviating respiratory issues. Moderate consumption of brandy has also been linked to improved sleep quality and potential benefits for heart health by supporting proper cardiovascular function. For example, in April 2024, according to the Brewers Association, a US-based not-for-profit trade association, the number of operating craft breweries reached a record high of 9,761, including 2,092 microbreweries, 3,502 brewpubs, 3,910 taproom breweries, and 257 regional craft breweries. Overall, the total number of operating breweries in the United States increased to 9,906, up from 9,824 in 2022. Therefore, the growing popularity of craft beverages is contributing to the expansion of the cognac and brandy market.

Companies operating in the cognac and brandy market are increasingly focusing on premiumization by introducing high-end products to maintain and strengthen their market positions. Premium brandies are characterized by complex fruity aromas, subtle oak notes, and a smooth, velvety mouthfeel that appeals to discerning consumers. For instance, in November 2023, Tilaknagar Industries Limited, an India-based beverage company, introduced a new premium brandy named Mansion House Chambers. The product features distinctive, luxurious packaging with a carefully sculpted cut-glass bottle designed to convey exclusivity, prestige, and sophistication.

In September 2023, International Beverage, a UK-based family-owned portfolio of drinks brands, acquired the Larsen Cognac business from Anora Group plc for an undisclosed amount. This acquisition forms part of International Beverage’s strategy to expand its range of premium spirits and strengthen its global distribution network, supporting long-term international growth. Anora Group plc is a Finland-based company engaged in the production of distilled spirits and wines.

Major companies operating in the cognac and brandy market are Hennessy LVMH, Remy Martin, Martell and Company SA, Courvoisier SAS, Louis Royer SAS, Asbach GmbH, Camus Cognac, Meukow Cognac, Thomas Hine and Co, Paul Masson, Christian Brothers, Delamain Cognac, A de Fussigny, J P Chenet, Emperador Distillers Inc., Copper and Kings, Radico Khaitan Limited, Tilaknagar Industries Ltd., Campari Group, Miguel Torres SA, Korbel Winery.

North America was the largest region in the cognac and brandy market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cognac and brandy market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cognac and brandy market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The cognac and brandy market consists of sales of calvados, pisco, and applejack. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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