Barbecues and Grills Global Market Report 2024

The barbecues and grills market size has grown rapidly in recent years. It will grow from $25.42 billion in 2023 to $29.61 billion in 2024 at a compound annual growth rate (CAGR) of 16.5%. The growth observed during the historic period can be attributed to several factors, including strong economic growth in emerging markets, an increase in consumer participation in outdoor activities, a growing preference for grilled food among consumers, and a rising trend of cookouts.

The barbecues and grills market size is expected to see rapid growth in the next few years. It will grow to $49.97 billion in 2028 at a compound annual growth rate (CAGR) of 14.0%. The anticipated growth in the forecast period can be attributed to increasing government support, a rise in cooking activities, and a growing consumer preference for barbecues. Noteworthy trends expected in the forecast period include a focus on innovative electric grills, technological advancements, a concentration on new developments in outdoor grilling, emphasis on product launches, and a focus on internet-enabled grills.

The surge in outdoor social activities such as parties, camping, and caravanning is a key driver behind the expansion of the barbecues and grills market. With a growing number of individuals engaging in outdoor recreational pursuits, there is a concurrent rise in the demand for barbecues and grills. Campers and vacationers exhibit a preference for cooking food on barbeque grills, favoring them over conventional stoves. According to a survey conducted by the Hearth, Patio & Barbecue Association (HPBA), 24% of respondents expressed a preference for grilling during camping trips, while 21% favored it during vacation home gatherings.

The escalating demand from restaurants is anticipated to further fuel the growth of the barbecues and grills market. Restaurants, as establishments serving food and beverages, rely on barbecues and grills as integral cooking equipment to craft a diverse range of signature dishes. These cooking methods aid in enriching menus, distinguishing offerings, and meeting the evolving preferences of customers. For instance, reports released by the National Restaurant Association in June 2023 project a noteworthy surge in restaurant sales, estimated to escalate from $789 billion in the pandemic-affected year of 2021 to $997 billion in 2023, marking a substantial 11% increase over 2022. Hence, the burgeoning demand from restaurants stands as a significant driver propelling the growth of the barbecues and grills market.

Manufacturers in the barbecues and grills market are directing their focus towards integrating new technological advancements to cater to evolving customer preferences. These enhancements encompass a range of features including touch screen controls, automatic fuel measurement, automatic heat controls, and voice recognition. For instance, in April 2022, Napoleon, a prominent Canada-based company specializing in barbeques and grills, unveiled the Napoleon Rogue EQ Connected Electric Grill Series - an IoT-enabled full-size electric grill. The Rogue EQ Connected Electric Grill offers comprehensive control via IoT technology through a dedicated smartphone app, allowing precise management of temperatures and grill functions on a 7-inch LCD screen. This grill boasts rapid heating capabilities comparable to similarly-sized gas grills, reaching maximum temperatures akin to traditional gas variants.

Key players within the barbecues and grills market are driving product innovation, as evidenced by the introduction of the G2 Grill to meet escalating demand for electric grills and expand their product lineups. The G2 Grill is an electric grill featuring a family-size capacity and a 210-square-inch cooking surface, accommodating up to eight servings. For instance, in November 2021, Kenyon International Inc., a leading US-based electric grill and cooktop manufacturer, launched the G2 Grill. This electric grill is designed for versatility, offering portability for both indoor and outdoor use. Equipped with a potent 1800-watt heating element ensuring quick and uniform heating, the G2 Grill features a non-stick grate facilitating easy cooking and cleaning. Additionally, it offers an optional warming rack for keeping food warm until serving time, enhancing its functionality.

In December 2021, The Middleby Corporation, a US-based company specializing in commercial and residential cooking equipment, completed the acquisition of Char-Griller. The acquisition, carried out for an undisclosed amount, was undertaken with the objective of enhancing The Middleby Corporation's product portfolio in the domain of backyard cooking. Char-Griller, based in the United States, is renowned for its line of residential outdoor charcoal and gas cooking products. This strategic acquisition positions The Middleby Corporation to further strengthen its offerings and expand its presence in the market catering to outdoor cooking enthusiasts.

Major companies operating in the barbecues and grills market report are Weber-Stephen Products, The Middleby Corporation LLC, Traeger, Napoleon, NexGrill, Spectrum Brands, Newell Brand Inc., The Coleman Company Inc., De'Longhi S.p.A., Char-Broil LLC, Guangdong Sheng Bao Industrial Co Ltd., MIDDLEBY, Kenmore, KitchenAid, Ningbo New Light Trading Co Ltd., Beijing JHL International, Landmann, Free Magic Grills, Bull, Char-Griller, Everdure by Heston Blumenthal, American Outdoor Grill, Assassin Smokers & Grills, Blaz'n Grill Works, Broilmaster, Delta Heat, Holland Grill, MAK Grills, TEC Grills, Scheer Churrasqueiras E Acessorios Ltda, Fireworld BBQ General Trading LLC, Hotpack Packaging Industries LLC, Gulf Leisure UAE, Wood Fired Grill Company.

Asia-Pacific was the largest region in the barbecues and grills market in 2023. Western Europe was the second-largest region in the global barbeques and grills market analysis. The regions covered in the barbecues and grills market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the barbecues and grills market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The main types of barbecues and grills include built-in grills, freestanding grills, and portable grills. Built-in grills are integrated into a countertop or cooking surface and are often part of an outdoor kitchen setup. They can use various fuels such as gas, charcoal, or electric power. These grills find applications in both household and commercial settings.

The barbecues and grills market research report is one of a series of new reports that provides barbecues and grills market statistics, including barbecues and grills industry global market size, regional shares, competitors with a barbecues and grills market share, detailed barbecues and grills market segments, market trends and opportunities, and any further data you may need to thrive in the barbecues and grills industry. This barbecues and grills market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The barbecues and grills market consists of sales of charcoal barbecues grills, gas barbecues grills, electric barbecues grills, and other barbecues and grills. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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