Bars and Cafes Global Market Report 2024

The bars and cafes market size has grown strongly in recent years. It will grow from $455.69 billion in 2023 to $480.21 billion in 2024 at a compound annual growth rate (CAGR) of 5.4%. The growth observed during the historic period can be attributed to several factors, including the expansion of emerging markets, a societal shift driven by technological revolution, and an increase in alcohol consumption.

The bars and cafes market size is expected to see strong growth in the next few years. It will grow to $595.49 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The anticipated growth in the forecast period can be attributed to an increase in disposable income, the growing popularity of instant non-alcoholic beverages, and a rising preference for healthy drinks. Major trends expected in the forecast period include investments in beverage top media technology to enhance customer experience, the incorporation of local experiences and flavors, technological advancements, and investments in unique themes, music, and lighting experiences.

The bars and cafés market is notably influenced by the spending capacity of its consumer base, and consistent increases in disposable personal income are anticipated to propel the industry in the foreseeable future. Projections indicate steady economic growth in several developed and developing nations worldwide, leading to augmented disposable incomes and subsequently higher expenditures on services such as bars and cafés. For instance, the International Monetary Fund (IMF) forecasts a global real GDP growth of 4.2% in 2022. This rise in purchasing power, correlated with economic expansion, is expected to act as a driving force behind the growth of the bars and cafés market in the upcoming period.

The burgeoning tourism industry is also poised to significantly fuel the expansion of the bars and cafés market moving forward. The tourism sector encompasses a broad spectrum of economic activities and services associated with travel and leisure. Bars and cafés within the tourism landscape serve as social hubs for tourists, providing spaces to unwind, socialize, and immerse in local culture, thereby enriching the overall travel experience and contributing to the local economy. For instance, data from the Ministry of Business, Innovation, and Employment in December 2022 revealed that New Zealand witnessed a robust growth in tourism spending, reaching $26.5 billion, reflecting a 2.7% ($704 million) upsurge from the preceding year. Notably, overseas visitor arrivals surged by 335.3 percent to 229,370 individuals. Additionally, the direct contribution of tourism to the GDP amounted to $10.0 billion, constituting 3.0% of the GDP, marking a growth of 1.3%. Hence, the flourishing tourism industry stands as a significant driver behind the growth of the bars and cafés market.

Technological advancements are revolutionizing beverage-serving establishments, enabling them to provide tailored, convenient, efficient, and adaptable services. Cafes worldwide are investing in WiFi-enabled coffee makers capable of brewing coffee to precise individual preferences. For instance, in November 2022, BrewLogix, a US-based provider of online beer information and data collection services, introduced its Performance Platform. This innovative platform delivers essential insights directly to draught beverage customers in restaurants, bars, hospitality, and craft breweries. Combining accurate product knowledge with detailed 'ounce-by-ounce' customer data, the software aims to enhance both staff and guest experiences within the draught program. BrewLogix's integrated ecosystem, comprising MarketMyBrewery and BreweryDB, fuels the platform's capabilities. Collaborating with brewers via MarketMyBrewery enables efficient sourcing of valuable product and taproom data, elevating the craft-on-draft experience in brewery taprooms and disseminating precise product information to bars and restaurants worldwide. Utilizing this data, BreweryDB operates as the world's largest curated database of independent craft breweries, facilitating craft beer enthusiasts in discovering their next brewery experience.

Key players within the bars and cafes market are intensifying their focus on implementing artificial intelligence (AI)-powered voice ordering technology to gain a competitive edge. This technology harnesses artificial intelligence (AI) and natural language processing (NLP) to enable customers to place orders or make requests through spoken language. For instance, in September 2022, DoorDash Inc., a US-based online food ordering company, launched AI-powered voice ordering technology tailored for restaurants. This cutting-edge technology empowers bars and cafes to enhance their revenue streams by efficiently managing incoming calls, thereby capitalizing on untapped customer opportunities. Moreover, this innovation offers a personalized voice-ordering experience across multiple languages, ensuring seamless and prompt service for customers with minimal wait times.

Major companies operating in the bars and cafes market report are Starbucks, Restaurant Brands International Inc., Buffalo Wild Wings, Dunkins, McCafé, Lavazza, Whitbread PLC, Café Coffee Day, Dave & Buster's, Dane NYC, McDonald Corp., Barista Coffee Co. Ltd., So! Coffee, Domino’s Pizza Inc., Yum! Restaurants International, Inc., Shenzhen Meixixi Catering Management Co., Dunkin Brands Group Inc., Compass Group PLC, Carl's Jr. Restaurants LLC, Paladar Restaurant Group, Coffee Piu, Foodco, Papa John’s International Inc., Darden Restaurants, Latin Café 2000, Bloomin' Brands, Ltd., Etno Café, SOS cafe, Java House, Seattle Coffee Company, Fego Caffe, Mad Mex Fresh Mexican Grill, Saint Marc Holdings Co., FoodService Latino.

Asia-Pacific was the largest region bars and cafes market in 2023. Western Europe was the second largest region in the bars and cafes market. The regions covered in the bars and cafes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the bars and cafes market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa. The bars and cafes market includes revenues earned by entities by providing alcoholic beverages nonalcoholic beverages and specialty snacks for immediate consumption on or near the premises. These establishments may include bars, taverns, nightclubs, or drinking places and fruit juice stalls, coffee shops and mobile beverage vendors that prepare and serve alcohol. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


The primary types of bars and cafes include snack and non-alcoholic beverage bars, as well as drinking places that serve alcoholic beverages. Snack and non-alcoholic beverage bars typically offer specialized snacks such as ice cream, frozen yogurt, cookies, or popcorn, along with non-alcoholic beverages such as coffee, juices, or sodas, for consumption on or near the premises. These establishments can be either part of a chain market or operate independently (standalone), offering a range of prices from high-end to economy.

The bars and cafes market research report is one of a series of new reports that provides bars and cafes market statistics, including bars and cafes industry global market size, regional shares, competitors with a bar and cafes market share, detailed bar and cafes market segments, market trends and opportunities, and any further data you may need to thrive in the bars and cafes industry. This bars and cafes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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