Beer Global Market Report 2024

The beer market size has grown strongly in recent years. It will grow from $209.71 billion in 2023 to $221.25 billion in 2024 at a compound annual growth rate (CAGR) of 5.5%. The growth observed during the historic period can be attributed to several factors, including an increase in alcohol consumption, robust economic growth in emerging markets, and low-interest rates.

The beer market size is expected to see strong growth in the next few years. It will grow to $269.92 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%. The anticipated growth in the forecast period can be attributed to the increasing penetration of e-commerce, ongoing technological advancements, and a rising population. Major trends expected in the forecast period include the manufacturing of non-alcoholic beer, the introduction of products with natural additives and coloring agents, collaborations with e-commerce platforms, investments in AI (artificial intelligence), and a focus on launching flavored and immunity-boosting beer.

Increasing demand for ready-to-drink (RTD) beverages is expected to drive the beer market in the forecast period. An RTD is a single use packaged beverage that is ready for immediate consumption at the time of purchase. RTD drinks are gaining popularity among working adults due to their clean labels and functionality. The introduction of new flavors in the range of RTD alcoholic beverages, ease of carrying, and convenience are expected to boost the demand for RTD alcoholic beverages. Increasing demand for RTD beverages, including RTD alcoholic beverages, is expected to drive the beer market going forward.

The growing number of craft breweries is expected to propel the growth of the beer market going forward. Craft breweries refer to small, independent breweries that produce high-quality, flavorful beer. The craft breweries contributes to the dynamic and evolving beer market by offering greater choice, fostering innovation, promoting a sense of local identity and community, and providing consumers with a wide range of options to suit their tastes and preferences. For instance, in April 2023, according to the Brewers Association, a US-based trade association, in 2022, the number of craft breweries reached a record-breaking 9,552, while the total count of operating breweries in the US increased to 9,709, up from 9,384 in 2021. Therefore, the growing number of craft breweries is driving the growth of the beer market.

The demand for self-serve beer bars has surged due to automation advancements and the aim to enhance customer experiences in crowded bar settings. These bars typically feature taps aligned on a wall alongside touch screens and card readers. Customers can select their preferred drinks through the touch screen interface, make payments using RFID cards, and dispense beer from the taps. Self-serve beer bars alleviate the challenges of ordering drinks in overly crowded bars. For example, PourMyBeer offers a system enabling patrons to serve themselves using interactive touch screens and wall-installed taps. By March 2022, this system had been installed in over 500 diverse locations, including casinos, hotels, military bases, restaurants, bars, breweries, and food halls. Another player in this space, Table Tap, offers self-serve beer walls through its trademark WallTender.

Key players in the beer market are prioritizing product innovation to expand their premium beer assortment and bolster their market presence. Premium beer denotes a higher-quality category compared to standard beer offerings. Anheuser-Busch InBev SA, in May 2022, introduced a new beer brand named Seven Rivers in the Indian market. This beer is crafted with locally sourced ingredients, offering light and refreshing flavors, and packaged in vibrant designs inspired by India's seven rivers. Seven Rivers, available in two variants - Hefeweizen (a German wheat beer) and Witbier (a Belgian wheat beer) - epitomizes a premium beer experience, highlighting its use of locally sourced ingredients and unique flavors.


Major companies operating in the beer market report are Anheuser-Busch InBev SA/NV, Heineken N.V., Carlsberg Group, Molson Coors Beverage Company, Asahi Group Holdings, Ltd., China Resources Beer (Holdings) Company Limited, Tsingtao Brewery Company Limited, Diageo PLC, Kirin Holdings Company, Limited, Thai Beverage Public Company Limited, Kingfisher, Tuborg, Budweiser, Hangzhou Qiandaohu Beer Co., Ltd., Harbin Beer, Tsingtao Beer, Asahi Super Dry, Kirin Ichiban Shibori, Suntory The Premium Malt’s and Sapporo Nama Beer Black Label, Hubei Jing Brand Brewing Co., Ltd., Taiwan Tobacco & Liquor Corporation, Zhaoyuan Brewing Factory, AB InBev UK Ltd., Marston’s PLC, Krombacher Brauerei Bernhard Schadeberg GmbH & Co.KG, Birrificio Italiano, Bitburger Brewery, Breckenridge Brewer, Boston Beer Company, Dogfish Head Craft Brewery, Sierra Nevada Brewing Co., Squatters Pub, United Breweries Group, Erdinger Brewery, Lasco Brewery, New Belgium Brewing Company Inc., Oettinger Brewery, Radeberger Brewery, Scottish & Newcastle, Stone and Wood Brewing Co., Cloudwater Brew Co., North America Breweries, D.G. Yuengling & Son, Inc., Cool Beer Brewing Company, Craft Beer Importers Canada Inc., The Napanee Beer Company, Isla Brewing Company, The Beer Company Centro Histórico, Pabst Brewing Company, MillerCoors, SABMiller Plc., China Res. Snow Breweries, Baltika Breweries LLC, Ambev S.A., Grupo Modelo, Kerin Beverage Company, Ball Corporation Crown Holdings, Inc., Chimay Beers and Cheeses, BAVARIA N.V, Group Castel, Constellation Brands.

Asia-Pacific was the largest region in the beer market in 2023. Western Europe was the second-largest region in the beer market. The regions covered in the beer market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the beer market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa. The beer market consists of sales of brown ale, golden ale, pale ale, dark lager, pale lager, irish stout, sweet stout, english porter, american porter, caramelized malt, roasted malt, and other beer. The companies in the alcoholic beverages industry process raw materials into alcoholic beverages, package and distribute them through various distribution channels to both on-trade and off-trade establishments. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The main categories of beer include ales, lagers, stouts, porters, and malts. Ales are defined by their production with a quick-acting yeast (Saccharomyces cerevisiae) and a relatively fast fermentation process at higher temperatures. Beer is commonly packaged in cans, bottles, and draught form, and it is categorized into different segments, such as mass-produced and premium varieties. Distribution channels for beer include both off-trade channels (such as retail sales) and on-trade channels (such as bars and restaurants).

The beer market research report is one of a series of new reports that provides beer statistics, including beer industry global market size, regional shares, competitors with beer shares, detailed beer segments, market trends and opportunities, and any further data you may need to thrive in the beer industry. This beer research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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