The children and young adult books market size is expected to see steady growth in the next few years. It will grow to $13.81 billion in 2030 at a compound annual growth rate (CAGR) of 2.6%. The growth in the forecast period can be attributed to growth of digital reading platforms, increasing adoption of audiobooks among young readers, demand for personalized and adaptive learning content, expansion of online book distribution channels, rising young adult population globally. Major trends in the forecast period include growth of diverse and inclusive storytelling, rising demand for age-specific educational content, popularity of serialized and franchise-based books, increasing author-led and indie publishing, expansion of multilingual and localized content.
The rise in consumers’ disposable income is anticipated to drive the growth of the children and young adult books market in the coming years. Disposable income refers to the portion of an individual’s or household’s earnings available for spending or saving after deducting all direct taxes, such as income tax, from total income. The increase in disposable income is largely attributed to higher wages and increased employment, which enhance household earnings and leave more money available for spending and saving after taxes. With greater disposable income, families can allocate more funds toward children’s and young adult books, promoting educational development, literacy improvement, and access to a wider variety of reading materials. For example, in October 2025, the Office for National Statistics (ONS), a UK government agency, reported that in 2023, gross disposable household income (GDHI) in the UK rose by 9.5% compared with 2022. Consequently, the growth in consumers’ disposable income contributed to the expansion of the children and young adult books market.
Major companies operating in the children's and young adult books market are concentrating on creating innovative solutions such as interactive formats to boost reader engagement, support early learning, and nurture a lifelong passion for reading. Interactive formats are book designs that actively involve readers through features like flaps, textures, puzzles, stickers, or digital enhancements, promoting hands-on participation and improved learning. For example, in March 2025, HarperCollins Publishers LLC, a US-based publishing company, introduced Booktopus, a dedicated imprint for preschoolers and early readers designed to spark curiosity and build foundational skills. The imprint offers a wide variety of products, including novelty titles, activity and lift-the-flap books, concept-based publications, and imaginative storytelling formats centered around a playful octopus mascot. Aimed at making reading more interactive and enjoyable, Booktopus enriches traditional picture books with tactile and visual elements, meeting the growing demand for high-quality early literacy materials and children's content. By focusing on exploration, creativity, and hands-on learning, Booktopus helps parents and educators foster a lifelong love of reading in young learners.
In August 2024, Dorling Kindersley Limited, a UK-based multinational publishing company, acquired A Kids Co. for an undisclosed sum. With this acquisition, DK plans to establish its first children’s editorial and creative team in the United States, bolstering its presence in the children’s book market and improving its ability to create engaging content specifically for young readers. A Kids Co. is a US-based company that focuses on producing children’s book series.
Major companies operating in the children and young adult books market are Penguin Random House, Holtzbrinck Publishing Group, HarperCollins Publishers, Phoenix Publishing and Media Inc, Simon and Schuster, Oxford University Press, Bonnier Group, Tulika Books, Amar Chitra Katha, Katha, Duckbill, Pratham Books, Puffin Books, Speaking Tiger, Walker Books, EK Books, Allen and Unwin, Ford Street Publishing, MidnightSun Publishing, Wombat Books, Pan Macmillan Australia, Big Sky Publishing, Hinkler Books, New Holland Publishers, Shogakukan Inc, Fukuinkan Shoten, Iwasaki Publishing, Kaisei Sha Publishing Company Ltd, China Publishing Group, Zhejiang University Press, Dolphin Books, Commercial Press and Childrens Fun Publishing House, Bloomsbury Publishing, Hachette UK Holdings Limited, Gallimard Jeunesse, Editorial Planeta, Albatros Publishing House, Scholastic Inc, Little Bee Books, Houghton Mifflin Harcourt, Kalimat Publishing, Zamzam Publishing, Katara Publishing House, Hamad Bin Khalifa University Press, Macmillan South Africa Pty Ltd, New Africa Books, Saray Publishing, Al Arabi Publishing and Distribution, Literamed Publications Limited, Grace Springs Africa Publishers.
Asia-Pacific was the largest region in the children and young adult books market in 2025. North America was the second largest region in the global children and young adult books market share. The regions covered in the children and young adult books market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the children and young adult books market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The children and young adult books market consists of revenues earned by entities by offering design, editing, and marketing activities necessary for producing and distributing children and young adult books. These establishments may publish books in print, electronic, or audio form. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Children and Young Adult Books Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses children and young adult books market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for children and young adult books? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The children and young adult books market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Print Book; Ebook; Audiobook2) By Distribution Channel: Online distribution; Offline distribution
3) By End-user: Children (2 to 10 years); Adolescents (11 to 17 years); Young adults (18 to 25 years)
Subsegments:
1) By Print Book: Picture Books; Chapter Books; Middle-Grade Books; Young Adult Novels; Activity and Educational Books2) By eBook: Interactive eBooks; eBooks for Educational Purposes; Young Adult eNovels; ePicture Books
3) By Audiobook: Full-Length Audiobooks; Short Stories and Anthologies; Educational Audiobooks; Audiobooks for Young Adults
Companies Mentioned: Penguin Random House; Holtzbrinck Publishing Group; HarperCollins Publishers; Phoenix Publishing and Media Inc; Simon and Schuster; Oxford University Press; Bonnier Group; Tulika Books; Amar Chitra Katha; Katha; Duckbill; Pratham Books; Puffin Books; Speaking Tiger; Walker Books; EK Books; Allen and Unwin; Ford Street Publishing; MidnightSun Publishing; Wombat Books; Pan Macmillan Australia; Big Sky Publishing; Hinkler Books; New Holland Publishers; Shogakukan Inc; Fukuinkan Shoten; Iwasaki Publishing; Kaisei Sha Publishing Company Ltd; China Publishing Group; Zhejiang University Press; Dolphin Books; Commercial Press and Childrens Fun Publishing House; Bloomsbury Publishing; Hachette UK Holdings Limited; Gallimard Jeunesse; Editorial Planeta; Albatros Publishing House; Scholastic Inc; Little Bee Books; Houghton Mifflin Harcourt; Kalimat Publishing; Zamzam Publishing; Katara Publishing House; Hamad Bin Khalifa University Press; Macmillan South Africa Pty Ltd; New Africa Books; Saray Publishing; Al Arabi Publishing and Distribution; Literamed Publications Limited; Grace Springs Africa Publishers
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Children and Young Adult Books market report include:- Penguin Random House
- Holtzbrinck Publishing Group
- HarperCollins Publishers
- Phoenix Publishing and Media Inc
- Simon and Schuster
- Oxford University Press
- Bonnier Group
- Tulika Books
- Amar Chitra Katha
- Katha
- Duckbill
- Pratham Books
- Puffin Books
- Speaking Tiger
- Walker Books
- EK Books
- Allen and Unwin
- Ford Street Publishing
- MidnightSun Publishing
- Wombat Books
- Pan Macmillan Australia
- Big Sky Publishing
- Hinkler Books
- New Holland Publishers
- Shogakukan Inc
- Fukuinkan Shoten
- Iwasaki Publishing
- Kaisei Sha Publishing Company Ltd
- China Publishing Group
- Zhejiang University Press
- Dolphin Books
- Commercial Press and Childrens Fun Publishing House
- Bloomsbury Publishing
- Hachette UK Holdings Limited
- Gallimard Jeunesse
- Editorial Planeta
- Albatros Publishing House
- Scholastic Inc
- Little Bee Books
- Houghton Mifflin Harcourt
- Kalimat Publishing
- Zamzam Publishing
- Katara Publishing House
- Hamad Bin Khalifa University Press
- Macmillan South Africa Pty Ltd
- New Africa Books
- Saray Publishing
- Al Arabi Publishing and Distribution
- Literamed Publications Limited
- Grace Springs Africa Publishers
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 12.44 Billion |
| Forecasted Market Value ( USD | $ 13.81 Billion |
| Compound Annual Growth Rate | 2.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 51 |


