Food and Beverages E-Commerce Market Report 2026

The food and beverages e-commerce market size has grown rapidly in recent years. It will grow from $765.23 billion in 2025 to $894.68 billion in 2026 at a compound annual growth rate (CAGR) of 16.9%. The growth in the historic period can be attributed to growing internet penetration, increase in smartphone adoption, rising urban population, convenience-seeking consumer behavior, expansion of e-commerce platforms.

The food and beverages e-commerce market size is expected to see rapid growth in the next few years. It will grow to $1.68 trillion in 2030 at a compound annual growth rate (CAGR) of 17.2%. The growth in the forecast period can be attributed to advancements in logistics infrastructure, growth in subscription-based models, integration of ai and analytics for personalized offerings, expansion into tier-2 and tier-3 cities, increasing demand for sustainable packaging. Major trends in the forecast period include increasing adoption of online grocery shopping, growth of direct-to-consumer (dtc) food brands, rising popularity of meal kit services, expansion of same-day and contactless delivery options, rising focus on health-conscious and specialty diet products.

The rise in smartphone users is expected to drive the growth of the food and beverage (F&B) e-commerce market going forward. Smartphones are internet-enabled devices that enable consumers to access online food ordering platforms, browse menus, compare prices, and complete secure digital payments through mobile applications. The demand for smartphone-based shopping is growing as consumers seek convenient, time-saving purchasing options that can be accessed anytime and anywhere. Food and beverage e-commerce platforms use smartphones to provide real-time order tracking, personalized recommendations, and app-based promotions. This improves consumer convenience, reduces dependence on physical stores, and supports the growth of mobile-driven F&B online sales worldwide. For example, in October 2023, according to the Global System for Mobile Communications Association (GSMA), a UK-based global industry organization, 54% of the global population, around 4.3 billion people, owned a smartphone. Therefore, the rise in smartphone users and internet penetration is fueling growth in the food and beverage e-commerce market.

Major companies operating in the food and beverages e-commerce market are emphasizing strategic collaborations to broaden product offerings, reach new customer segments, and improve supply chain efficiency. Strategic partnerships in this context refer to agreements between e-commerce platforms and retail or grocery brands that facilitate wider distribution and enhanced digital access to beverages. For instance, in June 2024, DoorDash, a U.S.-based on-demand delivery platform, strengthened its partnerships with multiple retail and grocery brands to expand its alcohol e-commerce presence, leading to over a 60 % increase in the number of liquor stores available on its platform across the U.S. This collaboration allowed DoorDash to provide on-demand beer, wine, and spirits delivery from a larger selection of merchants, including select Food Lion, Giant Food, Stop & Shop, and other liquor store partners, while giving participating brands greater visibility and access to new customer segments through both delivery services and retail media solutions.

In November 2024, Temasek Holdings, a Singapore-based global investment company, acquired a stake in Rebel Foods Private Limited through its wholly owned subsidiary Jongsong Investments Pte. Ltd. With this acquisition, Temasek aims to enhance its presence in the organised food services and cloud-kitchen sector by investing in Rebel Foods’ portfolio of internet-native restaurant brands, including Faasos, Behrouz Biryani, and Oven Story. Rebel Foods Private Limited is an India-based foodtech company that manages cloud kitchens and digital food delivery brands across several countries.

Major companies operating in the food and beverages e-commerce market are Walmart Inc, Amazon.com Inc, Koninklijke Ahold Delhaize NV, Alibaba Group Holding Limited, Target Corporation, The Kroger Company, Bigbasket, Swiggy, Zomato, Meituan, Woolworths Group Limited, AEON Co Ltd, Seven and i Holdings Co Ltd, Carrefour SA, Auchan Retail, Tesco plc, J Sainsbury plc, REWE Group, Migros Cooperative, Coop Group Switzerland, Mercadona SA, Coles Group Limited, Loblaw Companies Limited, Sobeys Inc, Cencosud SA, Majid Al Futtaim Group, Lulu Group International, HelloFresh SE, Rohlik Group, Jumia Technologies AG.

North America was the largest region in the food and beverage (F&B) e-commerce market in 2025. Asia-Pacific was the second-largest region in the global food and beverage (F&B) e-commerce market share. The regions covered in the food and beverages e-commerce market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the food and beverages e-commerce market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The food and beverage (F&B) e-commerce market includes revenues earned by entities by fresh, prepared, and packaged foods and alcoholic and non-alcoholic beverages. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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