Functional Beverages Market Report 2026

The functional beverages market size has grown strongly in recent years. It will grow from $174.48 billion in 2025 to $184.38 billion in 2026 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to growth in health-conscious consumer base, expansion of nutraceutical beverage launches, increased retail availability of functional drinks, rising fitness and wellness awareness, product innovation in beverage formulations.

The functional beverages market size is expected to see strong growth in the next few years. It will grow to $231.29 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing personalization of nutrition solutions, rising demand for immunity and gut-health drinks, expansion of plant-based functional beverages, growing online sales channels, increasing regulatory clarity for functional claims. Major trends in the forecast period include increasing development of targeted health beverages, rising demand for low-sugar functional drinks, expansion of probiotic and herbal formulations, growing adoption of rtd functional products, enhanced focus on ingredient transparency.

The growth of e-commerce is expected to drive the expansion of the functional beverage market going forward. E-commerce involves the buying and selling of products or services online, along with the data and financial transactions required to complete these purchases. It provides functional beverage brands with a flexible and effective platform to engage consumers, streamline sales processes, and adapt to evolving market trends. For instance, in August 2023, according to the United States Census Bureau, a US-based government agency, e-commerce in the second quarter of 2023 increased by 7.5% (or 1.4%) compared to the second quarter of 2022, while overall retail sales grew by 0.6% (or 0.4%). Thus, the rise of e-commerce is supporting growth in the functional beverage market.

Major companies in the functional beverages market are focusing on launching innovative products, such as functional sparkling water, to strengthen their market position. Functional sparkling water refers to carbonated water enriched with additional ingredients to provide specific health or functional benefits. For example, in February 2023, Kyowa Hakko USA, a US-based biotechnology company, introduced the Cognizin Citicoline-infused CENTR Enhanced Functional Sparkling Water. The Babyroo TN300 represents a breakthrough for newborn care in labor, delivery rooms, and NICUs. This beverage, designed to enhance cognitive function and improve mood, is offered in two flavors: lemon lime and peach ginger. It is low-calorie, non-GMO, gluten-free, vegan-friendly, and contains a clinically proven brain health nutrient and nootropic. Providing a refreshing and health-conscious option, it is ideal for those seeking a mental boost.

In May 2025, PepsiCo, a US-based provider of soft drinks, snacks, and non-alcoholic beverages, acquired poppi for $1.95 billion. Through this acquisition, PepsiCo aims to accelerate its shift toward “better-for-you” beverages, expanding beyond traditional sodas to meet growing consumer demand for functional and wellness-focused drinks. poppi, a US-based brand, produces prebiotic soda - a functional beverage combining prebiotics, fruit juice, and apple cider vinegar to offer a low-calorie, lower-sugar soda alternative.

Major companies operating in the functional beverages market are PepsiCo Inc., The Coca-Cola Company, Red Bull GmbH, Danone, Nestlé S.A., Monster Beverage Corporation, Dr Pepper Snapple Group, Fonterra Co-Operative Group Ltd, Abbott, Dali Foods Group Co. Ltd., Hangzhou Wahaha Group Co. Ltd., Shenzhen Eastroc Beverage Industrial Co. Ltd., Nongfu Spring, China Haisheng Juice Holdings Co. Ltd., Beijing Huiyuan Food and Beverage Co. Ltd, Britvic, European Drinks S.A., Cloud 9 Energy Drink, The Hain Celestial Group Inc., Starbucks, Ambev, Almarai Company, Herbalife Nutrition SA, Viju Industries Nigeria Ltd.

Asia-Pacific was the largest region in the functional beverages market in 2025. Western Europe was the second-largest region in the global functional beverages market. The regions covered in the functional beverages market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the functional beverages market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The functional beverages market consists of sales of energy drinks, sports drinks, enhanced fruit drinks, bottled water, and other functional beverages. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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