Kava Root Extract Market Report 2026

The kava root extract market size has grown rapidly in recent years. It will grow from $1.58 billion in 2025 to $1.83 billion in 2026 at a compound annual growth rate (CAGR) of 15.3%. The growth in the historic period can be attributed to growth of herbal supplement consumption, rising awareness of mental wellness products, expansion of traditional medicine markets, increasing availability of kava raw materials, development of standardized extraction methods.

The kava root extract market size is expected to see rapid growth in the next few years. It will grow to $3.29 billion in 2030 at a compound annual growth rate (CAGR) of 15.9%. The growth in the forecast period can be attributed to increasing demand for natural relaxation products, expansion of functional beverage formulations, growing focus on sleep and stress management solutions, rising investments in herbal clinical research, increasing regulatory clarity for botanical supplements. Major trends in the forecast period include rising use of kava extract in stress-relief supplements, growing demand for natural anxiety management solutions, expansion of kava applications in functional beverages, increased focus on standardized extract quality, strengthening regulatory compliance and safety testing.

The increasing adoption of plant-based diets is expected to drive the growth of the kava root extract market going forward. A plant-based diet emphasizes whole, plant-derived foods while minimizing or eliminating animal products. Kava root extract supports the wellness goals of individuals following plant-based lifestyles by offering perceived health benefits, particularly in stress relief and relaxation. Its easy incorporation into plant-based supplements, along with expanded product offerings and growing consumer awareness, positions kava root extract for potential growth in the plant-based segment. For example, in January 2023, according to Food Manufacture, a UK-based internet publishing company focused on the food and drink processing industry, a study revealed that the number of vegans in the UK increased by 1.1 million between 2023 and 2024. Therefore, the rising adoption of plant-based diets is fueling the growth of the kava root extract market.

Major companies in the kava root extract market are developing new products, such as ready-to-drink kava beverages, to gain a competitive edge. Ready-to-drink beverages are pre-packaged liquid products formulated for immediate consumption without the need for additional mixing or preparation. For instance, in December 2023, Mitra9 Brands, a US-based food and beverage company, launched Kava 2.0. This product features an infusion of high-quality kava, a herbal remedy derived from the roots of the Piper methysticum plant, carefully sourced from the nutrient-rich volcanic soils of the Pacific Islands. Designed to promote tranquility for both mind and body, Kava 2 is formulated with reduced sugar, lower calories, and enhanced natural flavors. It is available in two convenient formats, Seltzers and RelaxPaks, offering sparkling flavors such as Orange Dreamsicle, Coconut Lychee, Lemonade, and Strawberry Watermelon.

In April 2025, The Calmer Co International Limited, an Australia-based provider of kava-derived wellness and functional beverages, partnered with the Fiji Rugby Union (FRU) in a co-branding agreement to leverage FRU’s national and cultural influence to enter sports, tourism, and lifestyle markets, boosting brand visibility and scaling global distribution of its ready-to-drink kava-infused products. The Fiji Rugby Union is a Fiji-based sports organization representing national rugby teams.

Major companies operating in the kava root extract market are Kona Kava Farms, Fiji Kava Australia Ltd, Muddy Waters Kava Inc, Pacific Island Kava LLC, Kavafied LLC, Kava Kauai, Kava King Products Inc, Kalm with Kava, Root Of Happiness, Wakacon Fiji Ltd, Vanuatu Kava Store, Bula Kava House, Pure Kava LLC, Nakamal at Home, True Kava, Gourmet Hawaiian Kava, Natures Answer Kava Division, Pounamu Kava, Vanua Kava, Savusavu Kava House.

North America was the largest region in the kava root extract market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the kava root extract market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the kava root extract market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The kava root extract market consists of sales of noble kavas, two-day kavas, and medical kavas. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.