Kava Root Extract Market Report 2025

The kava root extract market size has grown rapidly in recent years. It will grow from $1.37 billion in 2024 to $1.59 billion in 2025 at a compound annual growth rate (CAGR) of 16.4%. The growth in the historic period can be attributed to traditional and cultural use, stress and anxiety management, pharmaceutical and nutraceutical applications, herbal remedies market growth, ethnobotanical research and awareness.

The kava root extract market size is expected to see rapid growth in the next few years. It will grow to $2.84 billion in 2029 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period can be attributed to growing natural remedies market, expansion of functional beverages, regulatory framework development, e-commerce and global accessibility, increased focus on mental health. Major trends in the forecast period include innovations in delivery formats, clinical research and validation, integration with lifestyle products, collaborations with wellness brands, cognitive health focus.

The increasing demand from the pharmaceutical industry is anticipated to drive the growth of the kava root extract market in the future. The pharmaceutical industry encompasses the production and sale of medicines. Kava root extract is utilized in pharmaceuticals for treating anxiety, insomnia, and related mental health disorders, as well as for providing stress relief and enhancing sleep quality. For example, in June 2023, the European Federation of Pharmaceutical Industries and Associations (EFPIA), a Belgium-based trade association, reported that total pharmaceutical production in Europe reached $384.2 billion (€340 billion) in 2022, marking an increase of approximately 4.95% from $366.3 billion (€323.95 billion) in 2021. Thus, the rising demand from the pharmaceutical sector is propelling the growth of the kava root extract market.

The rising adoption of plant-based diets is expected to drive the growth of the kava root extract market in the future. A plant-based diet focuses on whole, plant-derived foods while minimizing or excluding animal products. Kava root extract can help meet the wellness objectives of individuals following plant-based lifestyles by providing perceived health benefits, particularly in stress relief and relaxation. Its easy incorporation into plant-based supplements, along with a broader range of product offerings and heightened awareness, positions kava root extract for potential growth within the plant-based consumer segment. For example, in January 2023, Food Manufacture, a UK-based internet publishing company specializing in the food and drink processing industry, reported that the number of vegans in the UK increased by 1.1 million between 2023 and 2024. Thus, the increasing adoption of plant-based diets is propelling the growth of the kava root extract market.

Major companies in the kava root extract market are concentrating on expanding kava bars to enhance brand visibility, provide direct access to kava products for consumers, and stimulate market growth through increased product offerings and consumer education initiatives. The expansion of kava bars benefits the kava root extract market by enhancing brand awareness, facilitating direct consumer access to products, and acting as educational venues that promote product trials and overall market growth. For example, in July 2023, CuraScientific Corp., a US-based chemical manufacturing firm, launched a proprietary kava extract designed to offer natural solutions for stress and anxiety relief through a liquid delivery method that enhances rapid absorption and hydration. The company plans to invest $150 million over the next five years to establish 30 kava bars and expand its retail presence, demonstrating a strong commitment to growth within the kava market.

Major companies in the kava root extract market are innovating by developing new products, such as ready-to-drink kava beverages, to gain a competitive edge. Ready-to-drink beverages are pre-packaged liquid products formulated for immediate consumption. For instance, in December 2023, Mitra9 Brands launched Kava 2.0, featuring an infusion of high-quality kava sourced from the Pacific Islands. Kava 2 is carefully crafted with reduced sugar, fewer calories, and enriched with natural flavors, offering a delightful selection of sparkling flavors, including Orange Dreamsicle, Coconut Lychee, Lemonade, and Strawberry Watermelon. This product innovation aims to meet consumer preferences for convenient and enjoyable kava consumption.

In March 2022, Urban Outfitters Inc., a US-based multinational lifestyle retail corporation, formed a partnership with Psychedelic Water Inc. This collaboration aims to launch the innovative brand Psychedelic Water in 130 stores and online. The partnership reflects a strategic alignment between two lifestyle-oriented companies, leveraging a shared customer base and promoting the normalization of psychedelics. Psychedelic Water Inc. is a US-based manufacturer that creates functional beverages infused with natural plant extracts, including kava root.

Major companies operating in the kava root extract market include NOW Health Group Inc., Natrol LLC, Gaia Herbs Inc., Mountain Rose Herbs, Natural Factors Nutritional Products Ltd., Bolise Co. Limited, Herb Pharm LLC, Nature's Answers Inc., Botanic Healthcare Pvt. Ltd., LifeSeasons Inc., Oregon's Wild Harvest, Kona Kava Farms, Fiji Kava Australia Ltd, Muddy Waters Kava Inc., Taos Herb Company, Monsoon Beverages LLC, Pure Mountain Botanicals, Pacific Island Kava LLC, Root Of Happiness, Best Nutrition Products Inc., Kavafied LLC, Botany Evolution LLC, Electic Institute, Kava Kauai, Kava King Products Inc., Kalm with Kava.

North America was the largest region in the kava root extract market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the kava root extract market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the kava root extract market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Kava root extract is a concentrated substance derived from the root of the kava plant, known for its potential relaxation and anti-anxiety effects. This extract is obtained from the underground parts of the plant, which contain kava lactones with sedative properties.

The two main types of kava root extract are powder extract and liquid extract. Kava root powder extract is a concentrated form of the powdered root of the kava plant (Piper methysticum). It is commonly utilized in the preparation of traditional kava beverages, supplements, and various kava-infused products due to its potential calming and relaxation properties. These extracts are produced using both organic and conventional methods and find applications in diverse industries, including food and beverage, cosmetics and personal care, pharmaceuticals, and others.

The kava root extract research report is one of a series of new reports that provides kava root extract market statistics, including the kava root extract industry's global market size, regional shares, competitors with a kava root extract market share, detailed kava root extract market segments, market trends and opportunities, and any further data you may need to thrive in the kava root extract industry. This kava root extract market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The kava root extract market consists of sales of noble kavas, two-day kavas, and medical kavas. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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