Pet Oral Care Products Market Report 2025

The pet oral care products market size has grown strongly in recent years. It will grow from $2.06 billion in 2024 to $2.18 billion in 2025 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to increased pet ownership, awareness of pet dental health, veterinary recommendations, humanization of pets, and prevalence of dental issues in pets.

The pet oral care products market size is expected to see strong growth in the next few years. It will grow to $2.88 billion in 2029 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to a focus on preventive pet care, innovation in product formulations, e-commerce and pet specialty retail, increasing veterinary recommendations, rise in pet dental insurance programs. Major trends in the forecast period include the development of enzymatic toothpaste and gels, market emphasis on breath freshening products, integration of smart and connected oral care devices, and collaborations for specialized pet oral care solutions.

The high prevalence of dental diseases in pets is anticipated to drive the growth of the pet oral care products market in the coming years. Dental disease encompasses various conditions that can cause discomfort, pain, and potential health complications for pets, affecting their oral cavity, including teeth, gums, and supporting structures. Pet oral care products aid in cleaning the oral cavity, freshening breath, and maintaining proper oral hygiene, thereby helping to prevent dental diseases. For instance, in September 2022, RSPCA Australia, an independent community-based charity dedicated to animal care and protection, reported that dental disease is the most common health issue in pets, impacting 70% of cats and 80% of dogs by the age of three. Furthermore, in March 2023, the Royal Veterinary College, a UK-based veterinary institution, noted that periodontal disease is the most frequently diagnosed condition in cats in the UK. The study indicated that 15.2% of cats are diagnosed with this disease each year, affecting approximately 1.8 million cats annually, with many cases likely remaining undiagnosed. Consequently, the high prevalence of dental diseases in pets is fueling the growth of the pet oral care products market.

The increasing number of pet adoptions is projected to boost the pet oral care products market moving forward. Pet adoption involves bringing a homeless or unwanted animal into one's home and providing it with a loving, permanent environment. The trend of treating pets as beloved family members has led owners to prioritize preventive care and maintain good dental hygiene, similar to human dental care. For example, in February 2023, a report from PetRescue Ltd, an Australia-based national animal welfare charity, revealed that between July 1, 2021, and June 30, 2022, there were 33,697 cats, 16,915 dogs, and 2,133 other pets adopted, with cats being the most commonly adopted, followed by dogs and other species.

Product innovation stands out as a prominent trend gaining traction in the pet oral care products market. Key companies in this sector are actively engaged in developing new and advanced products to maintain and enhance their market positions. A notable example is TEEF for Life, a US-based company specializing in dog oral care, which launched two innovative supplements - Selective Microbial Metabolism Regulation Technology (SMMRT) and Protektin42 - in January 2023. SMMRT has demonstrated clinical efficacy in increasing healthy bacteria and inhibiting the growth of germs associated with tooth disease in both humans and animals. The second product, Protektin42TM, addresses the root causes of gum disease, tooth decay, and bad breath in dogs. Protektin42 is a pre-and postbiotic supplement composed of human-grade, plant-derived components, available in powder form that can be mixed with water.

Major companies in the pet oral care products market are concentrating on product innovation, including brushless oral care solutions, to deliver essential oral care for pets and offer innovative answers to common challenges that significantly improve pets' quality of life. Brushless oral care provides a convenient and safe alternative to traditional brushing, supporting pets' health. For instance, in September 2023, Skout's Honor, a US-based pet specialty products company, introduced a new 'brushless' oral care product line that effectively breaks down and prevents plaque and tartar while rapidly freshening breath. The product line includes water additives, an oral gel, dental wipes, and an advanced dental drop solution.

In November 2022, Swedencare, a pet healthcare company based in Sweden, acquired Custom Vet Products Ltd. for an undisclosed amount. This acquisition has enhanced the availability of high-quality veterinary products throughout the UK and Europe. Custom Vet Products Ltd. is a UK-based manufacturer of pet soft chew products.

Major companies operating in the pet oral care products market include Mars Incorporated, Boehringer Ingelheim International GmbH, Nestlé Purina PetCare Company, Colgate-Palmolive Company, Kao Corporation, Central Garden & Pet Company, Hill's Pet Nutrition Inc., Blue Buffalo Co. Ltd., Virbac Corporate, Dechra Pharmaceuticals plc, Compana Pet Brands, Vetoquinol SA, Manna Pro Products LLC, Nutrix LLC, TropiClean, Kaytee Products Inc., Ceva Animal Health LLC, AllAccem Inc., HealtyMouth LLC, imRex Inc., PetzLife Products Inc., Kane Biotech, Natural Pet Innovations.

North America was the largest region in the pet oral care products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet oral care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet oral care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Pet oral care products are specialized formulations designed to uphold excellent oral hygiene and foster the overall oral well-being of pets. These products serve the purpose of maintaining pets' oral health by addressing concerns related to plaque, tartar, and preventing gum disease.

The primary categories of pet oral care products encompass toothpaste, toothbrushes, dental wipes, dental chews, oral-care food additives, oral-care water additives, and other related items. Toothpaste, a fundamental dental care product, is employed alongside a toothbrush to effectively clean and sustain oral hygiene in pets. These products are suitable for a range of pets, including dogs, cats, and others, and are made available through diverse distribution channels such as supermarkets, hypermarkets, online platforms, specialized pet shops, veterinary channels, and more. They cater to both residential and commercial applications, serving various end-users such as veterinary hospitals, private clinics, home care, as well as educational institutions such as colleges and universities.

The pet oral care products market research report is one of a series of new reports that provides pet oral care products market statistics, including pet oral care products industry global market size, regional shares, competitors with a pet oral care products market share, detailed pet oral care products market segments, market trends and opportunities, and any further data you may need to thrive in the pet oral care products industry. This pet oral care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pet oral care products market consists of sales of tartar control treats, dental gels, and oral rinses. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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