Rheology Modifiers Market Report 2025

The rheology modifiers market size has grown steadily in recent years. It will grow from $8.59 billion in 2024 to $9.02 billion in 2025 at a compound annual growth rate (CAGR) of 4.9%. The growth in the historic period can be attributed to material innovation, industrial revolution, food and beverage sector, pharmaceutical applications.

The rheology modifiers market size is expected to see strong growth in the next few years. It will grow to $11.2 billion in 2029 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to sustainable formulations, nano-based modifiers, demand in emerging markets, digitalization in materials science, biomedical applications. Major trends in the forecast period include customization and tailoring, bio-based modifier development, rheology in personal care, packaging innovations, rheology in electronics.

The growth of the construction sector is anticipated to drive the expansion of the rheology modifiers market in the future. As construction projects - encompassing residential, commercial, and institutional buildings - increase, so does the demand for decorative paints and coatings. Rheology modifiers are additives utilized in paints and coatings to manage their viscosity, flow characteristics, and overall rheological properties. These paints and coatings play a significant role in the construction industry, as decorative options enhance the aesthetic appeal of buildings. For example, in February 2023, the Office for National Statistics reported a 5.6% annual growth in construction output in the UK for 2022, building on a substantial 12.8% increase recorded in 2021. Thus, the expansion of the construction sector is fueling the growth of the rheology modifiers market.

The growth of the paints and coatings industry is expected to further stimulate the rheology modifiers market. This sector involves the production, distribution, and application of paints, coatings, and related products. Rheology modifiers are incorporated into paint and coating formulations to enhance their rheological properties. These modifiers help regulate viscosity, thixotropy, and sag resistance, ensuring that the coatings are easy to apply and deliver a consistent finish. For instance, in January 2024, the World Paint and Coatings Industry Association, a Belgium-based international non-profit organization, noted that in 2023, the global paint and coatings market reached a value of $185.5 billion, representing a 3.2% increase compared to 2022. Therefore, the expanding paints and coatings industry is expected to drive the growth of the rheology modifiers market.

Product innovations are a significant trend gaining traction in the rheology modifiers market. Companies within this sector are developing new products to maintain their market position. For example, in September 2024, Nouryon, a Netherlands-based chemicals company, introduced Structure Silk starch, a biodegradable rheology modifier and texturizer for personal care items. This product enhances texture and sensory experience while being sustainable, boasting a high Renewable Carbon Index and easy biodegradability. It is versatile and suitable for various formulations, including moisturizers and styling products, delivering a luxurious feel and clarity in emulsions.

Leading companies in the rheology modifier market are concentrating on sustainable solutions, such as biodegradable rheology modifiers, to secure a competitive edge. A biodegradable rheology modifier is a substance that modifies the flow and viscosity of materials while being environmentally friendly, as it can decompose naturally without leaving harmful residues. For instance, in February 2023, Clariant AG, a Switzerland-based chemicals firm, launched Aristoflex Eco T, a biodegradable rheology modifier intended for use in skincare formulations. Sourced from the Tara Spinosa plant in the Peruvian Andes, it is derived from Tara gum. This ingredient provides a luxurious texture and stability comparable to traditional synthetic polymers while remaining environmentally friendly. It enables formulators to create high-performance products such as facial creams, body lotions, and sun care items, catering to the increasing demand for sustainable and effective skincare solutions.

In July 2024, Tate & Lyle PLC, a UK-based food and beverage company, acquired CP Kelco for $1.8 billion. This acquisition aligns with Tate & Lyle's strategic shift toward healthier, clean-label ingredients in response to rising consumer concerns about sugar content and lengthy ingredient lists in food products. CP Kelco is a US-based manufacturer specializing in ingredients, including rheology modifiers.

Major companies operating in the rheology modifiers market include Cargill Incorporated, Archer-Daniels-Midland Company, BASF SE, The Dow Chemical Company, Shin-Etsu Chemical Co. Ltd., Evonik Industries AG, Solvay SA, Air Products And Chemicals Inc., Arkema SA, Eastman Chemical Company, Kerry Group plc., Wacker Chemie AG, Huntsman Corporation, Lubrizol Corporation, Clariant International Ltd., Tate And Lyle Plc., Daicel Corporation, Akzo Nobel N.V., Croda International Plc., Stepan Company, Ashland Global Holdings Inc., Innospec Inc., BYK Additives And Instruments (BYK-Chemie GmbH), Omnova Solutions, Elementis Plc., Momentive Performance Solutions, Colorcon Inc., Michelman Inc., RheoSense Inc.

Asia-Pacific was the largest region in the rheology modifiers market in 2024 and is expected to be the fastest-growing region in the forecast period. The regions covered in the rheology modifiers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the rheology modifiers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Rheology modifiers, also known as viscosity modifiers, are substances added to a material to alter its flow behavior or viscosity. They find common usage in various industries such as paints and coatings, adhesives, cosmetics, and food processing.

The primary types of rheology modifiers are organic and inorganic. Inorganic substances are compounds that lack carbon-hydrogen bonds and are typically derived from minerals or non-living sources. Inorganic rheology modifiers encompass a variety of materials, including clays, silica, talc, and various metal oxides. These substances can interact with the formulation matrix, forming structures or networks that influence the flow behavior of the material. They are applied in diverse applications such as paints and coatings, cosmetics and personal care, adhesives and sealants, pharmaceuticals, home care, oil and gas, construction, inks, and others. These modifiers are distributed through various channels, including direct and indirect distribution.

The rheology modifiers market research report is one of a series of new reports that provides rheology modifiers market statistics, including rheology modifiers industry global market size, regional shares, competitors with a rheology modifiers market share, detailed rheology modifiers market segments, market trends, and opportunities, and any further data you may need to thrive in the rheology modifiers industry. This rheology modifiers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The rheology modifiers market consists of sales of synthetic thickeners, associate thickeners, clay-based modifiers, silica-based modifiers, and others. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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