Skincare Market Report 2026

The skincare market size has grown strongly in recent years. It will grow from $150.14 billion in 2025 to $159.41 billion in 2026 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to growing beauty awareness, rising demand for daily skincare use, increasing skin health consciousness, expansion of cosmetic product availability, early adoption of skincare routines.

The skincare market size is expected to see strong growth in the next few years. It will grow to $206.9 billion in 2030 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to increasing preference for advanced skincare, rising spending on personal care, growing awareness of anti aging care, strengthening demand for dermatology support, expanding focus on lifelong skin maintenance. Major trends in the forecast period include rising demand for personal skincare solutions, growing adoption of preventive skincare practices, increasing focus on skin health and wellness, rising popularity of specialized skincare products, growing shift toward premium beauty and care solutions.

The increasing popularity of anti-aging skincare products is expected to drive the growth of the skincare market in the coming years. Anti-aging skincare products are a category of cosmetic and skincare solutions developed to reduce and manage visible signs of skin aging. These products incorporate advanced formulations and active ingredients to target concerns such as wrinkles, fine lines, and loss of skin elasticity. For instance, in September 2024, according to the U.S. Bureau of Labor Statistics, a U.S.-based Department of Labor, average consumer spending on personal care products and services reached $950 in 2023, rising from $866 in 2022. Therefore, the growing popularity of anti-aging skincare products is fueling the expansion of the skincare market.

Major companies operating in the skincare market are focusing on developing AI-based solutions for skincare, such as AI Skin Advisor, to increase their profitability in the market. AI Skin Advisor provides a personalized skincare routine to customers by analyzing their skin. For instance, in January 2023, Bulldog Skincare Limited, a US-based manufacturer of skincare products, launched the new AI Skin Advisor. This innovative AI tool enables male users to increase their virtual engagement in skin analysis, which provides personalized skincare tips in less than a minute.

In August 2023, e.l.f. Beauty Inc., a U.S.-based company offering cosmetics, skincare, and personal care products, acquired Naturium for an undisclosed sum. Through this acquisition, e.l.f. Beauty sought to substantially strengthen its presence in the skincare segment, nearly doubling skincare’s contribution to around 18% of its retail sales. Naturium LLC is a U.S.-based provider of a broad portfolio of skincare products.

Major companies operating in the skincare market report are Cardinal Health Inc., Johnson & Johnson, LVMH Moët Hennessy Louis Vuitton S.E., Procter & Gamble Company, Unilever PLC, L'Oréal S.A, Amorepacific Group, Henkel AG And Co. KGaA, Colgate-Palmolive Company, Estée Lauder Companies Inc., Chanel Inc, Kao Corporation, Natura & Co., Beiersdorf AG, Shiseido Company Limited, Coty Inc., Neutrogena Corporation, Galderma S.A, Avon Products Inc., Nu Skin Enterprises Inc, Kose Corporation, Revlon Consumer Products Corporation, Sisley Paris, Caudalie, Lancôme, Mario Badescu Skin Care Inc., Tata Harper Skincare.

Asia-Pacific was the largest region in the skincare market in 2025 and is expected to be the fastest-growing region in the forecast period. The regions covered in the skincare market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the skincare market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The skincare market consists of revenues earned by entities by providing services such as dermabrasion, laser resurfacing, dermal fillers, and chemical peels. The market value includes the value of related goods sold by the service provider or included within the service offering. The skincare market also includes sales of products such as moisturizers, serums, facial masks, and sunscreens. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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