Streaming Media Device Market Report 2025

The streaming media device market size has grown rapidly in recent years. It will grow from $70.94 billion in 2024 to $81.82 billion in 2025 at a compound annual growth rate (CAGR) of 15.3%. The growth in the historic period can be attributed to rise of over-the-top (OTT) content platforms, increasing Internet penetration and speeds, smart TV adoption, consumer shift to on-demand content, expansion of content libraries.

The streaming media device market size is expected to see rapid growth in the next few years. It will grow to $158.15 billion in 2029 at a compound annual growth rate (CAGR) of 17.9%. The growth in the forecast period can be attributed to integration with smart home ecosystems, rise of live streaming and sports content, increasing adoption of 4K and HDR content, enhancements in user interface and experience. Major trends in the forecast period include emergence of 5G technology, focus on 4K and high dynamic range (HDR) content, emergence of live streaming services, integration of voice control and virtual assistants, growing importance of gaming on streaming devices.

The burgeoning preference for online streaming services is anticipated to fuel the expansion of the streaming media device market. These services provide entertainment content directly to users' devices via the internet, encompassing films, music, and more. Streaming media devices act as conduits linking televisions or home theaters to the internet, facilitating the consumption of varied content through streaming TV service providers or apps. A case in point is Netflix, Inc.'s annual report in January 2023, indicating a significant surge in paid memberships from 203,663 (in thousands) in 2020 to 230,747 (in thousands) in 2022 globally, with Europe contributing 76,729 (in thousands) memberships in 2022. This escalating inclination toward online streaming services substantiates the growth trajectory of the streaming media device market.

An increasing number of online gamers is anticipated to boost the growth of the streaming media device market in the future. Online gamers are those who participate in video games or interactive gaming experiences via the internet. Streaming media devices that cater to gaming and interactive content appeal to consumers looking for multifunctional entertainment options. For example, a report released by Video Games Europe (VGE) in September 2023 revealed that the European gaming industry generated $24.5 billion in 2022, reflecting a 5% increase from the prior year. Mobile gaming represented 42% of this total, with 68% of Europeans opting for mobile platforms, an increase from 63% in 2021. As a result, the growing number of online gamers is expected to drive demand in the streaming media device market.

Advanced technological integration in video platforms is emerging as a significant trend within the streaming media device market, with companies leveraging these technologies to maintain their market positions. In February 2023, Xiaomi Corporation introduced the TV Stick 4K, integrated with voice control functionalities empowering users to access Google Assistant for content search, playback management, and smart home device operation. This device also features built-in Chromecast functionality, facilitating instant content casting from smartphones or tablets to TVs. Offering access to various streaming applications such as Netflix, Amazon Prime Video, and Disney+ Hotstar, the TV Stick 4K embodies the integration of advanced technologies into the streaming media landscape.

Xfinity, a US-based telecommunications company, introduced the Xumo Stream Box in December 2023. Powered by Comcast's EntertainmentOS, this 4K streaming device integrates live TV and streaming services, offering users a simplified viewing experience. Noteworthy features include immediate access to live TV, advanced voice search, an integrated guide, and personalized content recommendations, streamlining content discovery and enhancing user convenience.

In January 2022, Microsoft Corporation, a US-based technology giant, completed the acquisition of Activision Blizzard. This move accelerates Microsoft's gaming business expansion across various platforms and lays the foundation for their presence in the metaverse. The acquisition bolsters Microsoft's Game Pass catalogue, aiming to integrate Activision Blizzard games once the subscriber base surpasses 25 million customers. Activision Blizzard specializes in interactive gaming platforms and console development.

Major companies operating in the streaming media device market include Amazon.com Inc., Apple Inc., Google Inc., Samsung Electronics Co Ltd., Microsoft Corporation, Huawei Technologies Corporate Limited, Sony Corporation, LG Electronics, Panasonic Corporation, Haier Group Corporation, Xiaomi Inc., Mitsubishi Electric Corporation, Hisense Co Ltd., Nvidia Corporation, Azulle, VIZIO Inc., Sharp Corporation, Philips Electronics, Western Digital Corporation, ASUSTeK Computer Inc., Bharti Airtel Limited, Roku Inc., TiVo Corporation, Razer Inc., Netgear Inc., iMedia Technology, D-Link Corporation, HUMAX, Plex Inc., Matricom.

North America was the largest region in the streaming media device market in 2024. The regions covered in the streaming media device market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the streaming media device market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Streaming media devices connect to displays, providing access to online content such as TV shows, movies, and music, enhancing viewing experiences without cable or satellite subscriptions.

Streaming media devices encompass gaming consoles, media streamers, and smart TVs. Gaming consoles are specialized computer systems primarily geared for playing video games and typically connected to televisions or monitors, employing specialized controllers for gaming experiences. These consoles are optimized with both hardware and software to enhance gaming performance and come in varying resolutions such as 720p, 1080p, and 4K. They serve diverse purposes including e-learning, web browsing, real-time entertainment, social networking, and find application in both commercial and residential settings.

The streaming media device market research report is one of a series of new reports that provides streaming media device market statistics, including streaming media device industry global market size, regional shares, competitors with a streaming media device market share, detailed streaming media device market segments, market trends and opportunities, and any further data you may need to thrive in the streaming media device industry. This streaming media device market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The streaming media device market consists of sales of smart TVs, streaming sticks, set-up boxes, and Blu-ray players. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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