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Soup in Malaysia

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    Report

  • 18 Pages
  • December 2021
  • Region: Malaysia
  • Euromonitor International
  • ID: 594112
Shelf stable soup remains the ideal choice for consumers in Malaysia in 2021 due to its long shelf life and wide availability in neighbourhood stores such as supermarkets, convenience stores and independent small grocers, as well as via e-commerce, including Lazada and Shopee. The stable retail selling price for shelf stable soup in 2021 has also encouraged consumers to continue purchasing it since it is affordable, especially for large families.

The Soup in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2021 directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soup market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

SOUP IN MALAYSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Shelf stable soup benefits from its long shelf life and wide availability
  • Campbell Soup Southeast Asia continues to lead with its wide variety of affordable products
  • Dehydrated soup and instant soup continue to struggle to attract significant interest in 2021
PROSPECTS AND OPPORTUNITIES
  • Flat retail volume growth expected for shelf stable soup and instant soup
  • Players are set to leverage foodservice channels to expand foothold
  • Dehydrated soup to record further decline due to a lack of product variety and innovation
CATEGORY DATA
  • Table 1 Sales of Soup by Category: Volume 2016-2021
  • Table 2 Sales of Soup by Category: Value 2016-2021
  • Table 3 Sales of Soup by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Soup by Category: % Value Growth 2016-2021
  • Table 5 Sales of Soup by Leading Flavours: Rankings 2016-2021
  • Table 6 NBO Company Shares of Soup: % Value 2017-2021
  • Table 7 LBN Brand Shares of Soup: % Value 2018-2021
  • Table 8 Distribution of Soup by Format: % Value 2016-2021
  • Table 9 Forecast Sales of Soup by Category: Volume 2021-2026
  • Table 10 Forecast Sales of Soup by Category: Value 2021-2026
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2021-2026
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2021-2026
  • CHART 1 Cooking Ingredients and Meals Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Cooking Ingredients and Meals Impact of Drivers on Value Sales: 2018-2026
COOKING INGREDIENTS AND MEALS IN MALAYSIA
EXECUTIVE SUMMARY
  • Ongoing stockpiling of essential products and home-cooked meals benefit sales in 2021
  • Consumers continue to cook at home with ongoing home seclusion and working from home
  • Local manufacturers experience strong growth in 2021
  • E-commerce and neighbourhood stores continue to flourish in 2021
  • Players are expected to launch new products to expand their foothold
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2016-2021
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2016-2021
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2017-2021
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2018-2021
  • Table 19 Penetration of Private Label by Category: % Value 2016-2021
  • Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2016-2021
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2021-2026
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2021-2026
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2021-2026
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources