The global programmatic display market was valued at $ 46.68 billion in 2022 and is estimated to reach $ 825.13 billion by 2032, exhibiting a CAGR of 33.6% from 2023 to 2032. Programmatic display is a type of internet advertisement that advertisers can buy and position using sophisticated algorithms rather than traditional manual approaches of having to track and buy appropriate ad spaces. Advertisers can use programmatic ad purchasing software to acquire ad space, find suitable places for advertisements, and target their ads. This is in contrast to the conventional procedures of negotiating with human representatives and requesting particular ad placements. Rise in trend of remote working culture during the period of the COVID-19 pandemic aided in propelling the growth of social media and online platforms, thereby fostering the demand for programmatic display solutions. Moreover, surge in demand for easily accessible and shorter forms of entertainment and media positively impacts the growth of the programmatic display market. However, data privacy and sharing challenges on programmatic display platforms hamper the programmatic display market forecast period. On the contrary, the integration of advanced tools such as machine learning and data analytics with programmatic display solutions suites are expected to offer remunerative opportunities for expansion of the programmatic display market during the forecast period.
Furthermore, surge in adoption of smartphones, improved communication networks, and growth in advertising spending on digital media across various industries and proliferation of social media primarily drive the growth of the programmatic display market. However, rise in adoption of ad-blockers to avoid online advertising and stringent government regulations and laws hamper the market growth. On the contrary, the emergence of advertising automation is expected to provide lucrative opportunities for the market growth during the forecast period.
The global programmatic display market is segmented on the basis of type, channel, and region. On the basis of type, the market is divided into online video, online display, mobile video and mobile display. On the basis of channel, it is fragmented into real-time bidding (RTB), private marketplaces (PMP), and automated guaranteed (AG). Region wise, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
The key players operating in the market include AppNexus Inc., Verizon Communications Inc., DataXu Inc., Google Inc., Adobe Systems Incorporated, Adform, Rubicon Project Inc., Rocket Fuel Inc., MediaMath, and CONNEXITY. The report highlights the strategies of the key players to improve the market share and sustain competition.
On the basis of type, the online video segment dominated the programmatic display market in 2022 and is expected to maintain its dominance in the upcoming years owing to increase in video streaming on the internet, which, in turn, is fostering the demand for online video advertising to reach large number of consumers. However, the mobile video segment is expected to witness the highest growth, as videos help entrepreneurs to create quality and unique content that boosts their outreach, sales, and brand recognition.
Region wise, the programmatic display market size was dominated by North America in 2022 and is expected to retain its position during the forecast period, owing to the strong presence of programmatic display advertising solutions vendors such as Google Inc., Adobe, and AppNexus Inc. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to rapid economic and technological developments in the region, which is expected to fuel the market growth in this region. Furthermore, several major programmatic display providers including AppNexus Inc., Verizon Communications Inc., DataXu Inc., Google Inc., Adobe Systems Incorporated, and Adform are introducing new products & services.
Furthermore, surge in adoption of smartphones, improved communication networks, and growth in advertising spending on digital media across various industries and proliferation of social media primarily drive the growth of the programmatic display market. However, rise in adoption of ad-blockers to avoid online advertising and stringent government regulations and laws hamper the market growth. On the contrary, the emergence of advertising automation is expected to provide lucrative opportunities for the market growth during the forecast period.
The global programmatic display market is segmented on the basis of type, channel, and region. On the basis of type, the market is divided into online video, online display, mobile video and mobile display. On the basis of channel, it is fragmented into real-time bidding (RTB), private marketplaces (PMP), and automated guaranteed (AG). Region wise, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
The key players operating in the market include AppNexus Inc., Verizon Communications Inc., DataXu Inc., Google Inc., Adobe Systems Incorporated, Adform, Rubicon Project Inc., Rocket Fuel Inc., MediaMath, and CONNEXITY. The report highlights the strategies of the key players to improve the market share and sustain competition.
On the basis of type, the online video segment dominated the programmatic display market in 2022 and is expected to maintain its dominance in the upcoming years owing to increase in video streaming on the internet, which, in turn, is fostering the demand for online video advertising to reach large number of consumers. However, the mobile video segment is expected to witness the highest growth, as videos help entrepreneurs to create quality and unique content that boosts their outreach, sales, and brand recognition.
Region wise, the programmatic display market size was dominated by North America in 2022 and is expected to retain its position during the forecast period, owing to the strong presence of programmatic display advertising solutions vendors such as Google Inc., Adobe, and AppNexus Inc. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to rapid economic and technological developments in the region, which is expected to fuel the market growth in this region. Furthermore, several major programmatic display providers including AppNexus Inc., Verizon Communications Inc., DataXu Inc., Google Inc., Adobe Systems Incorporated, and Adform are introducing new products & services.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the programmatic display market analysis from 2022 to 2032 to identify the prevailing programmatic display market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the programmatic display market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global programmatic display market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Type
- Online Display
- Online Video
- Mobile Video
- Mobile Display
By Channel
- Private Marketplaces (PMP)
- Automated Guaranteed (AG)
- Real Time Bidding (RTB)
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Argentina
- Colombia
- Rest of Latin America
- Middle East and Africa
- Saudi Arabia
- South Africa
- UAE
- Rest of Middle East And Africa
Key Market Players
- AppNexus Inc.
- Verizon Communications Inc.
- DataXu Inc.
- Google Inc.
- Adobe Systems Incorporated
- Adform
- Rubicon Project Inc.
- Rocket Fuel Inc.
- MediaMath
- CONNEXITY
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: PROGRAMMATIC DISPLAY MARKET, BY TYPE
CHAPTER 5: PROGRAMMATIC DISPLAY MARKET, BY CHANNEL
CHAPTER 6: PROGRAMMATIC DISPLAY MARKET, BY REGION
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- AppNexus Inc.
- Verizon Communications Inc.
- DataXu Inc.
- Google Inc.
- Adobe Systems Incorporated
- Adform
- Rubicon Project Inc.
- Rocket Fuel Inc.
- MediaMath
- CONNEXITY
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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