The bra market size was valued at 36,306.2 million in 2022 and is projected to reach 59,471.1 by 2032, growing at a CAGR of 5.2% from 2023 to 2032.
A bra is a specialized undergarment designed for women to wear discreetly beneath clothing, offering essential support for the breasts. Its primary function is to uphold the natural shape and volume, ensuring comfort and stability, particularly during physical activities. Bra is categorized in various categories, such as sports, nursing, multi-way, adhesive bras and others. Bras serve as key fashion accessories, allowing women to express their personal style through a variety of designs, colors, and patterns.
The bra industry has been significantly impacted by fashion trends and consumers' ever-changing desires. Buyers of intimate apparel are fast to follow fashion trends, searching for bras that match the latest styles. As fashion evolves, so do customer preferences for different undergarment types, colors, and patterns, which promotes the bra market growth. Customers are also constantly on the lookout for unique and innovative bras that not only provide the essential support but also highlight their sense of fashion and individuality.
Furthermore, bras are frequently considered by customers as fashionable accessories that emphasize the importance of uniqueness and attractiveness. In response to the change in consumer expectations, manufacturers have increased the variety of products they provide, including sports bras, bralettes, and customizable designs. Social media platforms have become more popular, making it simpler to identify fashion trends and keeping consumers informed and inspired. Furthermore, celebrities and other influential people have a big impact on the fashion business. Their impact on lingerie trends simultaneously supports the newest fashion trends and the necessity of bras.
The bra market's major supply chain challenges are affecting the industry's ability to smoothly meet the client demand. The purchase of raw materials, manufacture, and distribution are all part of the complex global supply chain that supports the bra market. Scarcity of materials required to produce bras might result from supply chain disruptions, which would affect the overall manufacturing process. In addition, shortages, order delays, and increased manufacturing costs for bras might be the outcome of supply chain disruptions brought on by natural disasters, geopolitical instability or global health emergencies. These events restrict the development of the bra market. Moreover, fluctuations in the cost of materials might lead bra manufacturers to increase prices or make quality compromises, which may negatively impact their capacity to attract customers and compete in the market. Furthermore, by resulting in stockouts or overstock situations in stores, inventory issues brought on by manufacturing and delivery delays might hinder the market growth.
The bra market is segmented into type, raw material, distribution channel, and region. By type, the market is classified into sports bra, nursing bra, multi-way bra, and adhesive bra. By raw material, the market is classified into cotton, chiffon, silk, and others. By distribution channel, the market is classified into hypermarket/supermarket, specialty stores, retail stores, and online. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, Germany, the UK, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, the Middle East, and the rest of LAMEA).
Players operating in the global bra market have adopted various developmental strategies to expand their bra market share, increase profitability, and remain competitive in the market. Key players profiled in this report include PVH Corp., Nike, Inc., Hanesbrands Inc., Jockey International, Inc, CALIDA Holding AG, Lavinia Lingerie Inc, Victoria's Secret & Co., Triumph Intertrade AG, Wolf Lingerie SAS and Modenik Lifestyle Pvt. Ltd.
A bra is a specialized undergarment designed for women to wear discreetly beneath clothing, offering essential support for the breasts. Its primary function is to uphold the natural shape and volume, ensuring comfort and stability, particularly during physical activities. Bra is categorized in various categories, such as sports, nursing, multi-way, adhesive bras and others. Bras serve as key fashion accessories, allowing women to express their personal style through a variety of designs, colors, and patterns.
The bra industry has been significantly impacted by fashion trends and consumers' ever-changing desires. Buyers of intimate apparel are fast to follow fashion trends, searching for bras that match the latest styles. As fashion evolves, so do customer preferences for different undergarment types, colors, and patterns, which promotes the bra market growth. Customers are also constantly on the lookout for unique and innovative bras that not only provide the essential support but also highlight their sense of fashion and individuality.
Furthermore, bras are frequently considered by customers as fashionable accessories that emphasize the importance of uniqueness and attractiveness. In response to the change in consumer expectations, manufacturers have increased the variety of products they provide, including sports bras, bralettes, and customizable designs. Social media platforms have become more popular, making it simpler to identify fashion trends and keeping consumers informed and inspired. Furthermore, celebrities and other influential people have a big impact on the fashion business. Their impact on lingerie trends simultaneously supports the newest fashion trends and the necessity of bras.
The bra market's major supply chain challenges are affecting the industry's ability to smoothly meet the client demand. The purchase of raw materials, manufacture, and distribution are all part of the complex global supply chain that supports the bra market. Scarcity of materials required to produce bras might result from supply chain disruptions, which would affect the overall manufacturing process. In addition, shortages, order delays, and increased manufacturing costs for bras might be the outcome of supply chain disruptions brought on by natural disasters, geopolitical instability or global health emergencies. These events restrict the development of the bra market. Moreover, fluctuations in the cost of materials might lead bra manufacturers to increase prices or make quality compromises, which may negatively impact their capacity to attract customers and compete in the market. Furthermore, by resulting in stockouts or overstock situations in stores, inventory issues brought on by manufacturing and delivery delays might hinder the market growth.
The bra market is segmented into type, raw material, distribution channel, and region. By type, the market is classified into sports bra, nursing bra, multi-way bra, and adhesive bra. By raw material, the market is classified into cotton, chiffon, silk, and others. By distribution channel, the market is classified into hypermarket/supermarket, specialty stores, retail stores, and online. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, Germany, the UK, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, the Middle East, and the rest of LAMEA).
Players operating in the global bra market have adopted various developmental strategies to expand their bra market share, increase profitability, and remain competitive in the market. Key players profiled in this report include PVH Corp., Nike, Inc., Hanesbrands Inc., Jockey International, Inc, CALIDA Holding AG, Lavinia Lingerie Inc, Victoria's Secret & Co., Triumph Intertrade AG, Wolf Lingerie SAS and Modenik Lifestyle Pvt. Ltd.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the bra market analysis from 2022 to 2032 to identify the prevailing bra market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the bra market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global bra market trends, key players, market segments, application areas, and market growth strategies.
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- Consumer Buying Behavior Analysis
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- Brands Share Analysis
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- SWOT Analysis
Key Market Segments
By Product Type
- Sports Bra
- Nursing Bra
- Multi-Way Bra
- Adhesive Bra
- Others
By Raw material
- Cotton
- Chiffon
- Silk
- Others
By Distributional channel
- Hypermarket/Supermarket
- Specialty Stores
- Online Sales Channels
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa,
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- PVH Corp.
- Hanesbrands Inc.
- Victoria's Secret & Co.
- Jockey International, Inc.
- Lavinia Lingerie Inc.
- Calida Holding AG
- Wolf Lingerie SAS
- Modenik Lifestyle Pvt. Ltd.
- Nike, Inc.
- Triumph Intertrade AG
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: BRA MARKET, BY PRODUCT TYPE
CHAPTER 5: BRA MARKET, BY RAW MATERIAL
CHAPTER 6: BRA MARKET, BY DISTRIBUTIONAL CHANNEL
CHAPTER 7: BRA MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- PVH Corp.
- Hanesbrands Inc.
- Victoria's Secret & Co.
- Jockey International, Inc.
- Lavinia Lingerie Inc.
- Calida Holding AG
- Wolf Lingerie SAS
- Modenik Lifestyle Pvt. Ltd.
- Nike, Inc.
- Triumph Intertrade AG
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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