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Sweet Spreads in Vietnam

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    Report

  • 23 Pages
  • January 2025
  • Region: Vietnam
  • Euromonitor International
  • ID: 594134
Sales of sweet spreads in Vietnam are led by the key categories of jams and preserves and honey, which account for the bulk of total volume sales. Despite facing challenges, largely driven by the looming economic uncertainty, sweet spreads in Vietnam is set to exhibit modest total volume growth in 2024. However, due to global conditions consumers have become more cautious with their spending, which is expected to prevent stronger growth.

The Sweet Spreads in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2029, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sweet spreads exhibits continued total volume growth despite a lack of marketing activities
  • Honey appeals through its health benefits, while players focus on boosting product visibility through e-commerce
  • Sweet spreads continues to be led by Golden Farm in 2024, although the category remains fragmented
PROSPECTS AND OPPORTUNITIES
  • Limited usage of sweet spreads offers potential for growth through extended distribution and marketing efforts
  • Small local grocers expected to remain the main retail channel for sweet spreads
  • Brands likely to target gifting occasions to effectively position products that are perceived as non-essential
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2019-2024
  • Table 2 Sales of Sweet Spreads by Category: Value 2019-2024
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2019-2024
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2019-2024
  • Table 6 NBO Company Shares of Sweet Spreads: % Value 2020-2024
  • Table 7 LBN Brand Shares of Sweet Spreads: % Value 2021-2024
  • Table 8 Distribution of Sweet Spreads by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Sweet Spreads by Category: Value 2024-2029
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2024-2029
COOKING INGREDIENTS AND MEALS IN VIETNAM
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
  • Table 19 Penetration of Private Label by Category: % Value 2019-2024
  • Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources