Tea in Hungary

Tea continued to experience significant price increases in 2023, mirroring the trend observed across other hot beverage categories. While coffee remains a staple in Hungarian households, tea is often perceived as a seasonal beverage primarily consumed for health reasons. As consumers tighten their belts and prioritise essential expenses, tea consumption has witnessed a slowdown. However, interest in value-added teas with functional benefits remains strong.

The Tea in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.