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Asia-Pacific Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Mapping, GIS), Location Type, End-use Industry (Transportation & Logistics, Retail & E-commerce), and Geography - Forecast to 2031

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    Report

  • 304 Pages
  • February 2024
  • Region: Asia Pacific
  • Meticulous Market Research Pvt. Ltd.
  • ID: 5941482
UP TO OFF until Jan 10th 2025
This research report provides an in-depth analysis of the Asia-Pacific location-based services market including key market trends, market sizes, market shares, recent developments, and forecasts to 2031.

The Asia-Pacific location-based services market is projected to reach $118.2 billion by 2031, at a CAGR of 17.3% during the forecast period 2024-2031. The growth of the Asia-Pacific location-based services market is driven by the proliferation of location-based services in the retail sector and the surging use of location-based services in the agriculture sector. However, dynamic government rules and regulations for location-based services restrain the growth of this market. Furthermore, constant upgrades in mapping and navigation solutions are expected to generate growth opportunities for the players operating in this market. However, the high costs of procuring and implementing location-based services are a major challenge impacting market growth. Additionally, the use of 5G technology for improved real-time analysis and the development of GIS software using Augmented Reality (AR)/Virtual Reality (VR) technologies are prominent trends in this market.

The Asia-Pacific location-based services market is segmented by component (platforms/solutions [location-powered mobile apps, location intelligence platforms, and location-based messaging] and professional services [mapping services, implementation & support services, and consulting & development services]), technology (global navigation satellite system, global positioning system [assisted GPS and enhanced GPS], Wi-Fi, near-field communication, and other technologies), application (navigation [smart parking, route planning, and other navigation applications], geo-marketing & advertising/target marketing, mapping & GIS, tracking [valuables & stolen goods tracking, pet tracking, parolees tracking, and child tracking], social networking [chat & instant messaging services, dating apps, and friend locator apps], infotainment, commercial applications, and other applications), location type (outdoor and indoor), end-use industry (government & public sector, transportation & logistics, smart cities, retail & E-commerce, consumer goods, media & entertainment, travel & tourism, BFSI, IT & telecom, healthcare, hospitality, aerospace & defense, energy & utilities, automotive, agriculture, education, and manufacturing), and geography (country/region). The study also evaluates industry competitors and analyzes the market at the country and regional levels.

Based on component, the Asia-Pacific location-based services market is segmented into platforms/solutions and professional services. In 2024, the platforms/solutions segment is expected to account for the larger share of the Asia-Pacific location-based services market. The segment’s large market share is attributed to market players’ increasing focus on launching location-based solutions, the increasing popularity of location-powered mobile apps, the growing need for location intelligence platforms to analyze and visualize geographic and location-based data, and the increasing adoption of location-based messaging platforms among consumers. This segment is also projected to register the higher CAGR during the forecast period.

Based on technology, the Asia-Pacific location-based services market is segmented into Global Navigation Satellite System (GNSS), Global Positioning System (GPS), Wi-Fi, Near-field Communication (NFC), and other technologies. In 2024, the global navigation satellite system segment is expected to account for the largest share of the Asia-Pacific location-based services market. The segment’s large market share is attributed to the diverse range of applications of GNSS, including precise positioning and real-time location tracking. Additionally, the growing demand for location-based advertising and the increasing use of GNSS in asset management contribute to the segment’s significant market share. This segment is also projected to register the highest CAGR during the forecast period.

Based on application, the Asia-Pacific location-based services market is segmented into navigation, geo-marketing & advertising/target marketing, mapping & GIS, tracking, social networking, infotainment, commercial applications, and other applications. In 2024, the navigation segment is expected to account for the largest share of the Asia-Pacific location-based services market. The segment’s large market share is attributed to the rapid implementation of comprehensive navigation solutions by automakers and increasing initiatives by leading LBS players to develop automotive navigation services. This segment is also expected to register the highest CAGR during the forecast period.

Based on location type, the Asia-Pacific location-based services market is segmented into outdoor and indoor locations. In 2024, the outdoor segment is expected to account for the larger share of the Asia-Pacific location-based services market. The segment’s large market share is attributed to the rising demand for outdoor location-based services for various applications, including improved navigation and mapping, asset tracking, and outdoor proximity marketing, and the increasing deployment of outdoor location-based services, particularly for automotive and pet tracking applications.

However, the indoor segment is expected to register the higher CAGR during the forecast period due to the growing need to track people and objects within indoor spaces and the increasing implementation of indoor location-based services to facilitate efficient navigation in indoor environments such as shopping malls, airports, and large buildings.

Based on end-use industry, the Asia-Pacific location-based services market is segmented into government & public sector, transportation & logistics, smart cities, retail & E-commerce, consumer goods, media & entertainment, travel & tourism, BFSI, IT & telecom, healthcare, hospitality, aerospace & defense, energy & utilities, automotive, agriculture, education, and manufacturing. In 2024, the transportation & logistics segment is expected to account for the largest share of the Asia-Pacific location-based services market. The segment’s large market share is attributed to the increasing need for real-time tracking of vehicles using GPS, the growing use of location intelligence tools to analyze traffic patterns and congestion in real time, and the increasing usage of location intelligence tools for route optimization.

However, the retail & E-commerce segment is expected to register the highest CAGR during the forecast period due to the rising need for location-based data for targeted marketing campaigns, the increasing popularity of location-based survey and feedback collection tools, the growing usage of retail asset management tools, and the increasing need for supply chain management in the retail sector.

Based on country/region, the Asia-Pacific location-based services market is segmented into Japan, China, India, South Korea, Singapore, Taiwan, Australia & New Zealand, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, and the Rest of Asia-Pacific. In 2024, China is expected to account for the largest share of the Asia-Pacific location-based services market. China’s large market share is mainly attributed to the growing demand for automated smart driving solutions, automotive companies’ increased focus on launching autonomous cars, trucks, and construction vehicles, the increasing utilization of GNSS hardware, and the growing use of drones in hospital operations.

However, India is expected to register the highest CAGR during the forecast period due to the increase in drone-based operations among state governments and increasing collaborations between market players for launching new products.

The key players operating in the Asia-Pacific location-based services market include HERE Global B.V. (Netherlands), Google LLC (A Subsidiary of Alphabet Inc.) (U.S.), TomTom N.V. (Netherlands), Esri (U.S.), Hexagon AB (Sweden), Trimble Inc. (U.S.), Cisco Systems, Inc. (U.S.), QUALCOMM Incorporated (U.S.), Microsoft Corporation (U.S.), AT&T Inc. (U.S.), Zebra Technologies Corporation (U.S.), ALE International (France), Precisely (U.S.), Rohde & Schwarz GmbH & Co. KG (Germany), and Nextbillion.AI Pte. Ltd. (Singapore).

Key Questions Answered in the Report:

  • Which are the high-growth market segments in terms of component, technology, application, location type, and end-use industry?
  • What was the historical market size for the Asia-Pacific location-based services market?
  • What are the market forecasts and estimates for 2024-2031?
  • What are the major drivers, restraints, opportunities, challenges, and trends in the Asia-Pacific location-based services market?
  • Who are the major players in the Asia-Pacific location-based services market, and what are their market shares?
  • What is the competitive landscape like?
  • What are the recent developments in the Asia-Pacific location-based services market?
  • What are the key trends and high-growth countries?
  • Who are the local emerging players in the Asia-Pacific location-based services market, and how do they compete with the other players?

Scope of the Report:

Asia-Pacific Location-based Services Market Assessment - by Component

  • Platforms/Solutions
  • Professional Services

Asia-Pacific Location-based Services Market Assessment - by Technology

  • Global Navigation Satellite System
  • Global Positioning System
  • Wi-Fi
  • Near-field Communication
  • Other Technologies

Asia-Pacific Location-based Services Market Assessment - by Application

  • Navigation
  • Geo-marketing & Advertising/Target Marketing
  • Mapping & GIS
  • Tracking
  • Social Networking
  • Commercial Applications
  • Infotainment
  • Other Applications

Asia-Pacific Location-based Services Market Assessment - by Location Type

  • Outdoor
  • Indoor

Asia-Pacific Location-based Services Market Assessment - by End-use Industry

  • Transportation & Logistics
  • Retail & E-commerce
  • Government & Public Sector
  • Smart Cities
  • Consumer Goods
  • Media & Entertainment
  • Travel & Tourism
  • IT & Telecom
  • Healthcare
  • Aerospace & Defense
  • BFSI
  • Energy & Utilities
  • Hospitality
  • Agriculture
  • Automotive
  • Manufacturing
  • Education

Asia-Pacific Location-based Services Market Assessment - by Country/Region

  • Asia-Pacific

Table of Contents

1. Introduction
1.1. Market Definition & Scope
1.2. Currency & Limitations
1.2.1. Currency
1.2.2. Limitations
2. Research Methodology
2.1. Research Approach
2.2. Process of Data Collection and Validation
2.2.1. Secondary Research
2.2.2. Primary Research/Interviews with Key Opinion Leaders of the Industry
2.3. Market Sizing and Forecast
2.3.1. Market Size Estimation Approach
2.3.2. Growth Forecast Approach
2.4. Assumptions for the Study
3. Executive Summary
3.1. Overview
3.2. Market Analysis, by Component
3.3. Market Analysis, by Technology
3.4. Market Analysis, by Application
3.5. Market Analysis, by Location Type
3.6. Market Analysis, by End-use Industry
3.7. Market Analysis, by Geography
3.8. Competitive Analysis
4. Market Insights
4.1. Overview
4.2. Factors Affecting Market Growth
4.2.1. Proliferation of Location-based Services in the Retail Sector Driving Market Growth
4.2.2. Surging Utilization in the Agriculture Sector Boosting the Demand for Location-based Services
4.2.3. Dynamic Government Rules and Regulations for Location-based Services Restraining Market Growth
4.2.4. Constant Upgrades in Mapping and Navigation Solutions Expected to Generate Growth Opportunities for Market Stakeholders
4.2.5. High Procurement and Implementation Costs Hindering the Adoption of Location-based Services
4.3. Key Trends
4.3.1. Use of 5G Technology for Improved Real-time Analysis
4.3.2. Development of GIS Software Using AR/VR Technologies
4.4. Case Studies
4.4.1. Case Study A
4.4.2. Case Study B
4.5. Location-based Services: Ecosystem Analysis
4.5.1. Overview
4.5.2. Location-based Services: Ecosystem Components
4.6. Vendor Selection Criteria/Factors Influencing Purchase Decisions
5. Asia-Pacific Location-based Services Market Assessment - by Component
5.1. Overview
5.2. Platforms/Solutions
5.2.1. Location-powered Mobile Apps
5.2.2. Location Intelligence Solutions
5.2.3. Location-based Messaging
5.3. Professional Services
5.3.1. Mapping Services
5.3.2. Implementation & Support Services
5.3.3. Consulting & Development Services
6. Asia-Pacific Location-based Services Market Assessment - by Technology
6.1. Overview
6.2. Global Navigation Satellite System
6.3. Global Positioning System
6.3.1. Assisted GPS
6.3.2. Enhanced GPS
6.4. Wi-Fi
6.5. Near-field Communication
6.6. Other Technologies
7. Asia-Pacific Location-based Services Market Assessment - by Application
7.1. Overview
7.2. Navigation
7.2.1. Smart Parking
7.2.2. Route Planning
7.2.3. Other Navigation Applications
7.3. Geo-marketing & Advertising/Target Marketing
7.4. Mapping & GIS
7.5. Tracking
7.5.1. Valuables & Stolen Goods Tracking
7.5.2. Pet Tracking
7.5.3. Parolees Tracking
7.5.4. Child Tracking
7.6. Social Networking
7.6.1. Chat & Instant Messaging Services
7.6.2. Dating Apps
7.6.3. Friend Locator Apps
7.7. Commercial Applications
7.8. Infotainment
7.9. Other Applications
8. Asia-Pacific Location-based Services Market Assessment - by Location Type
8.1. Overview
8.2. Outdoor
8.3. Indoor
9. Asia-Pacific Location-based Services Market Assessment - by End-use Industry
9.1. Overview
9.2. Transportation & Logistics
9.3. Retail & E-Commerce
9.4. Government & Public Sector
9.5. Smart Cities
9.6. Consumer Goods
9.7. Media & Entertainment
9.8. Travel & Tourism
9.9. IT & Telecom
9.10. Healthcare
9.11. Aerospace & Defense
9.12. BFSI
9.13. Energy & Utilities
9.14. Hospitality
9.15. Agriculture
9.16. Automotive
9.17. Manufacturing
9.18. Education
10. Asia-Pacific Location-based Services Market Assessment - by Geography
10.1. Overview
10.2. Asia-Pacific
10.2.1. China
10.2.2. Japan
10.2.3. India
10.2.4. Singapore
10.2.5. South Korea
10.2.6. Australia & New Zealand
10.2.7. Taiwan
10.2.8. Thailand
10.2.9. Indonesia
10.2.10. Philippines
10.2.11. Malaysia
10.2.12. Vietnam
10.2.13. Rest of Asia-pacific
11. Competition Analysis
11.1. Overview
11.2. Key Growth Strategies
11.3. Competitive Benchmarking
11.4. Competitive Dashboard
11.4.1. Industry Leaders
11.4.2. Market Differentiators
11.4.3. Vanguards
11.4.4. Emerging Companies
11.5. Market Ranking, by Key Players
12. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Strategic Developments)
12.1. HERE Global B.V.
12.2. Google LLC (A Subsidiary of Alphabet Inc.)
12.3. TomTom N.V.
12.4. Esri
12.5. Hexagon AB
12.6. Trimble Inc.
12.7. Cisco Systems, Inc.
12.8. QUALCOMM Incorporated
12.9. Microsoft Corporation
12.10. AT&T Inc.
12.11. Zebra Technologies Corporation
12.12. ALE International
12.13. Precisely
12.14. Rohde & Schwarz GmbH & Co. KG
12.15. Nextbillion.AI Pte. Ltd.
(Note: SWOT Analysis of the Top 5 Companies Will Be Provided)
13. Appendix
13.1. Available Customization
List of Tables
Table 1 Currency Conversion Rate (2018-2022)
Table 2 Asia-Pacific Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 3 Asia-Pacific Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 4 Asia-Pacific Location-based Platforms/Solutions Market, by Country/Region, 2022-2031 (USD Million)
Table 5 Asia-Pacific Location-Powered Mobile Apps Market, by Country/Region, 2022-2031 (USD Million)
Table 6 Asia-Pacific Location Intelligence Solutions Market, by Country/Region, 2022-2031 (USD Million)
Table 7 Asia-Pacific Location-based Messaging Market, by Country/Region, 2022-2031 (USD Million)
Table 8 Asia-Pacific Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 9 Asia-Pacific Location-based Professional Services Market, by Country/Region, 2022-2031 (USD Million)
Table 10 Asia-Pacific Location-based Mapping Services Market, by Country/Region, 2022-2031 (USD Million)
Table 11 Asia-Pacific Location-based Implementation & Support Services Market, by Country/Region, 2022-2031 (USD Million)
Table 12 Asia-Pacific Location-based Consulting & Development Services Market, by Country/Region, 2022-2031 (USD Million)
Table 13 Asia-Pacific Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 14 Asia-Pacific Location-based Services Market for Global Navigation Satellite System, by Country/Region, 2022-2031 (USD Million)
Table 15 Asia-Pacific Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 16 Asia-Pacific Location-based Services Market for Global Positioning System, by Country/Region, 2022-2031 (USD Million)
Table 17 Asia-Pacific Location-based Services Market for Assisted GPS, by Country/Region, 2022-2031 (USD Million)
Table 18 Asia-Pacific Location-based Services Market for Enhanced GPS, by Country/Region, 2022-2031 (USD Million)
Table 19 Asia-Pacific Location-based Services Market for Wi-Fi, by Country/Region, 2022-2031 (USD Million)
Table 20 Asia-Pacific Location-based Services Market for Near-field Communication, by Country/Region, 2022-2031 (USD Million)
Table 21 Asia-Pacific Location-based Services Market for Other Technologies, by Country/Region, 2022-2031 (USD Million)
Table 22 Asia-Pacific Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 23 Asia-Pacific Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 24 Asia-Pacific Location-based Services Market for Navigation, by Country/Region, 2022-2031 (USD Million)
Table 25 Asia-Pacific Location-based Services Market for Smart Parking, by Country/Region, 2022-2031 (USD Million)
Table 26 Asia-Pacific Location-based Services Market for Route Planning, by Country/Region, 2022-2031 (USD Million)
Table 27 Asia-Pacific Location-based Services Market for Other Navigation Applications, by Country/Region, 2022-2031 (USD Million)
Table 28 Asia-Pacific Location-based Services Market for GEO-Marketing & Advertising/Target Marketing, by Country/Region, 2022-2031 (USD Million)
Table 29 Asia-Pacific Location-based Services Market for Mapping & GIS, by Country/Region, 2022-2031 (USD Million)
Table 30 Asia-Pacific Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 31 Asia-Pacific Location-based Services Market for Tracking, by Country/Region, 2022-2031 (USD Million)
Table 32 Asia-Pacific Location-based Services Market for Valuables & Stolen Goods Tracking, by Country/Region, 2022-2031 (USD Million)
Table 33 Asia-Pacific Location-based Services Market for Pet Tracking, by Country/Region, 2022-2031 (USD Million)
Table 34 Asia-Pacific Location-based Services Market for Parolees Tracking, by Country/Region, 2022-2031 (USD Million)
Table 35 Asia-Pacific Location-based Services Market for Child Tracking, by Country/Region, 2022-2031 (USD Million)
Table 36 Asia-Pacific Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 37 Asia-Pacific Location-based Services Market for Social Networking, by Country/Region, 2022-2031 (USD Million)
Table 38 Asia-Pacific Location-based Services Market for Chat & Instant Messaging Services, by Country/Region, 2022-2031 (USD Million)
Table 39 Asia-Pacific Location-based Services Market for Dating Apps, by Country/Region, 2022-2031 (USD Million)
Table 40 Asia-Pacific Location-based Services Market for Friend Locator Apps, by Country/Region, 2022-2031 (USD Million)
Table 41 Asia-Pacific Location-based Services Market for Commercial Applications, by Country/Region, 2022-2031 (USD Million)
Table 42 Asia-Pacific Location-based Services Market for Infotainment, by Country/Region, 2022-2031 (USD Million)
Table 43 Asia-Pacific Location-based Services Market for Other Applications, by Country/Region, 2022-2031 (USD Million)
Table 44 Asia-Pacific Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 45 Asia-Pacific Location-based Services Market for Outdoor Locations, by Country/Region, 2022-2031 (USD Million)
Table 46 Asia-Pacific Location-based Services Market for Indoor Locations, by Country/Region, 2022-2031 (USD Million)
Table 47 Asia-Pacific Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 48 Asia-Pacific Location-based Services Market for Transportation & Logistics, by Country/Region, 2022-2031 (USD Million)
Table 49 Asia-Pacific Location-based Services Market for Retail & E-commerce, by Country/Region, 2022-2031 (USD Million)
Table 50 Asia-Pacific Location-based Services Market for Government & Public Sector, by Country/Region, 2022-2031 (USD Million)
Table 51 Asia-Pacific Location-based Services Market for Smart Cities, by Country/Region, 2022-2031 (USD Million)
Table 52 Asia-Pacific Location-based Services Market for Consumer Goods, by Country/Region, 2022-2031 (USD Million)
Table 53 Asia-Pacific Location-based Services Market for Media & Entertainment, by Country/Region, 2022-2031 (USD Million)
Table 54 Asia-Pacific Location-based Services Market for Travel & Tourism, by Country/Region, 2022-2031 (USD Million)
Table 55 Asia-Pacific Location-based Services Market for IT & Telecom, by Country/Region, 2022-2031 (USD Million)
Table 56 Asia-Pacific Location-based Services Market for Healthcare, by Country/Region, 2022-2031 (USD Million)
Table 57 Asia-Pacific Location-based Services Market for Aerospace & Defense, by Country/Region, 2022-2031 (USD Million)
Table 58 Asia-Pacific Location-based Services Market for BFSI, by Country/Region, 2022-2031 (USD Million)
Table 59 Asia-Pacific Location-based Services Market for Energy & Utilities, by Country/Region, 2022-2031 (USD Million)
Table 60 Asia-Pacific Location-based Services Market for Hospitality, by Country/Region, 2022-2031 (USD Million)
Table 61 Asia-Pacific Location-based Services Market for Agriculture, by Country/Region, 2022-2031 (USD Million)
Table 62 Asia-Pacific Location-based Services Market for Automotive, by Country/Region, 2022-2031 (USD Million)
Table 63 Asia-Pacific Location-based Services Market for Manufacturing, by Country/Region, 2022-2031 (USD Million)
Table 64 Asia-Pacific Location-based Services Market for Education, by Country/Region, 2022-2031 (USD Million)
Table 65 Asia-Pacific Location-based Services Market, by Country/Region, 2022-2031 (USD Million)
Table 66 Asia-Pacific: Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 67 Asia-Pacific: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 68 Asia-Pacific: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 69 Asia-Pacific: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 70 Asia-Pacific: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 71 Asia-Pacific: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 72 Asia-Pacific: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 73 Asia-Pacific: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 74 Asia-Pacific: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 75 Asia-Pacific: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 76 Asia-Pacific: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 77 China: Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 78 China: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 79 China: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 80 China: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 81 China: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 82 China: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 83 China: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 84 China: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 85 China: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 86 China: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 87 China: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 88 Japan: Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 89 Japan: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 90 Japan: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 91 Japan: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 92 Japan: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 93 Japan: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 94 Japan: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 95 Japan: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 96 Japan: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 97 Japan: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 98 Japan: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 99 India: Location-based Services Market, by Component, 2022-2031 (USD Million) 166
Table 100 India: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 101 India: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 102 India: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 103 India: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 104 India: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 105 India: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 106 India: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 107 India: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 108 India: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 109 India: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 110 Singapore: Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 111 Singapore: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 112 Singapore: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 113 Singapore: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 114 Singapore: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 115 Singapore: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 116 Singapore: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 117 Singapore: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 118 Singapore: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 119 Singapore: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 120 Singapore: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 121 South Korea: Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 122 South Korea: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 123 South Korea: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 124 South Korea: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 125 South Korea: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 126 South Korea: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 127 South Korea: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 128 South Korea: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 129 South Korea: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 130 South Korea: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 131 South Korea: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 132 Australia & New Zealand: Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 133 Australia & New Zealand: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 134 Australia & New Zealand: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 135 Australia & New Zealand: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 136 Australia & New Zealand: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 137 Australia & New Zealand: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 138 Australia & New Zealand: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 139 Australia & New Zealand: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 140 Australia & New Zealand: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 141 Australia & New Zealand: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 142 Australia & New Zealand: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 143 Taiwan: Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 144 Taiwan: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 145 Taiwan: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 146 Taiwan: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 147 Taiwan: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 148 Taiwan: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 149 Taiwan: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 150 Taiwan: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 151 Taiwan: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 152 Taiwan: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 153 Taiwan: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 154 Thailand: Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 155 Thailand: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 156 Thailand: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 157 Thailand: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 158 Thailand: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 159 Thailand: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 160 Thailand: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 161 Thailand: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 162 Thailand: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 163 Thailand: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 164 Thailand: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 165 Indonesia: Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 166 Indonesia: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 167 Indonesia: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 168 Indonesia: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 169 Indonesia: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 170 Indonesia: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 171 Indonesia: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 172 Indonesia: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 173 Indonesia: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 174 Indonesia: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 175 Indonesia: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 176 Philippines: Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 177 Philippines: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 178 Philippines: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 179 Philippines: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 180 Philippines: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 181 Philippines: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 182 Philippines: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 183 Philippines: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 184 Philippines: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 185 Philippines: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 186 Philippines: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 187 Malaysia: Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 188 Malaysia: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 189 Malaysia: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 190 Malaysia: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 191 Malaysia: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 192 Malaysia: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 193 Malaysia: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 194 Malaysia: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 195 Malaysia: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 196 Malaysia: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 197 Malaysia: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 198 Vietnam: Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 199 Vietnam: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 200 Vietnam: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 201 Vietnam: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 202 Vietnam: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 203 Vietnam: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 204 Vietnam: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 205 Vietnam: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 206 Vietnam: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 207 Vietnam: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 208 Vietnam: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 209 Rest of Asia-Pacific: Location-based Services Market, by Component, 2022-2031 (USD Million)
Table 210 Rest of Asia-Pacific: Location-based Platforms/Solutions Market, by Type, 2022-2031 (USD Million)
Table 211 Rest of Asia-Pacific: Location-based Professional Services Market, by Type, 2022-2031 (USD Million)
Table 212 Rest of Asia-Pacific: Location-based Services Market, by Technology, 2022-2031 (USD Million)
Table 213 Rest of Asia-Pacific: Location-based Services Market for Global Positioning System, by Type, 2022-2031 (USD Million)
Table 214 Rest of Asia-Pacific: Location-based Services Market, by Application, 2022-2031 (USD Million)
Table 215 Rest of Asia-Pacific: Location-based Services Market for Navigation, by Type, 2022-2031 (USD Million)
Table 216 Rest of Asia-Pacific: Location-based Services Market for Tracking, by Type, 2022-2031 (USD Million)
Table 217 Rest of Asia-Pacific: Location-based Services Market for Social Networking, by Type, 2022-2031 (USD Million)
Table 218 Rest of Asia-Pacific: Location-based Services Market, by Location Type, 2022-2031 (USD Million)
Table 219 Rest of Asia-Pacific: Location-based Services Market, by End-use Industry, 2022-2031 (USD Million)
Table 220 Recent Developments by Major Market Players (2021-2023)
Table 221 Market Ranking, by Key Players
List of Figures
Figure 1 Market Ecosystem
Figure 2 Key Stakeholders
Figure 3 Research Process
Figure 4 Key Secondary Sources
Figure 5 Primary Research Techniques
Figure 6 Key Executives Interviewed
Figure 7 Breakdown of Primary Interviews (Supply-side & Demand-side)
Figure 8 Market Sizing and Growth Forecast Approach
Figure 9 Key Insights
Figure 10 In 2024, The Platforms/Solutions Segment is Expected to Dominate the Asia-Pacific Location-based Services Market
Figure 11 In 2024, The Global Navigation Satellite System Segment is Expected to Dominate the Asia-Pacific Location-based Services Market
Figure 12 In 2024, The Navigation Segment is Expected to Dominate the Asia-Pacific Location-based Services Market
Figure 13 In 2024, The Outdoor Segment is Expected to Dominate the Asia-Pacific Location-based Services Market
Figure 14 In 2024, The Transportation & Logistics Segment is Expected to Dominate the Asia-Pacific Location-based Services Market
Figure 15 Asia-Pacific Location-based Services Market, By Country/Region (2024 Vs. 2031)
Figure 16 Impact Analysis of Market Dynamics
Figure 17 Location-based Services: Ecosystem Analysis
Figure 18 Vendor Selection Criteria/Factors Influencing Purchase Decisions
Figure 19 Asia-Pacific Location-based Services Market, By Component, 2024 Vs. 2031 (USD Million)
Figure 20 Asia-Pacific Location-based Services Market, By Technology, 2024 Vs. 2031 (USD Million)
Figure 21 Asia-Pacific Location-based Services Market, By Application, 2024 Vs. 2031 (USD Million)
Figure 22 Asia-Pacific Location-based Services Market, By Location Type, 2024 Vs. 2031 (USD Million)
Figure 23 Asia-Pacific Location-based Services Market, By End-Use Industry, 2024 Vs. 2031 (USD Million)
Figure 24 Asia-Pacific Location-based Services Market, By Country/Region, 2024 Vs. 2031 (USD Million)
Figure 25 Geographic Snapshot: Location-based Services Market in Asia-Pacific
Figure 26 Growth Strategies Adopted by Leading Market Players (2021-2023)
Figure 27 Competitive Benchmarking Analysis (2021-2023)
Figure 28 Competitive Dashboard: Asia-Pacific Location-based Services Market
Figure 29 HERE Global B.V.: Financial Overview (2022)
Figure 30 HERE Global B.V.: SWOT Analysis
Figure 31 Alphabet Inc.: Financial Overview (2022)
Figure 32 Google LLC: SWOT Analysis
Figure 33 TomTom N.V.: Financial Overview (2022)
Figure 34 TomTom N.V.: SWOT Analysis
Figure 35 Esri: SWOT Analysis
Figure 36 Hexagon AB: Financial Overview (2022)
Figure 37 Hexagon AB: SWOT Analysis
Figure 38 Trimble Inc.: Financial Overview (2022)
Figure 39 Cisco Systems, Inc.: Financial Overview (2022)
Figure 40 QUALCOMM Incorporated: Financial Overview (2022)
Figure 41 Microsoft Corporation: Financial Overview (2022)
Figure 42 AT&T Inc.: Financial Overview (2022)
Figure 43 Zebra Technologies Corporation: Financial Overview (2022)

Executive Summary

The Asia-Pacific location-based services market is projected to reach $118.2 billion by 2031, at a CAGR of 17.3% from 2024-2031.The growth of the Asia-Pacific location-based services is driven by the proliferation of location-based services in the retail sector and the surging use of location-based services in the agriculture sector. However, dynamic government rules and regulations for location-based services restrain the growth of this market. Furthermore, constant upgrades in mapping and navigation solutions are expected to generate growth opportunities for the players operating in this market. However, the high costs of procuring and implementing location-based services are a major challenge impacting market growth. Additionally, the use of 5G technology for improved real-time analysis and the development of GIS software using augmented reality (AR)/virtual reality (VR) technologies are prominent trends in this market.

The Asia-Pacific location-based services market is segmented by component (platforms/solutions [location-powered mobile apps, location intelligence platforms, and location-based messaging] and professional services [mapping services, implementation & support, and consulting & development services]), technology (global navigation satellite system, global positioning system [assisted GPS and enhanced GPS], Wi-Fi, near-field communication, and other technologies), applications (navigation [smart parking, route planning, and other navigation applications], geo-marketing & advertising/target marketing, mapping & GIS, tracking [valuables & stolen goods tracking, pet tracking, parolees tracking, and child tracking], social networking [chat & instant messaging services, dating apps, and friend locator apps], infotainment, commercial applications, and other applications), location type (outdoor and indoor), end-use industry (government & public sector, transportation & logistics, smart cities, retail & E-commerce, consumer goods, media & entertainment, travel & tourism, BFSI, IT & telecom, healthcare, hospitality, aerospace & defense, energy & utilities, automotive, agriculture, education, and manufacturing), and country/region. The study also evaluates industry competitors and analyses the market at the country and regional levels.

Based on component, the Asia-Pacific location-based services market is segmented into platforms/solutions and professional services. In 2024, the platforms/solutions segment is expected to account for the larger share of the Asia-Pacific location-based services market. The large market share of this segment is attributed to the increasing focus by market players to launch location-based solutions, the increasing popularity of location-powered mobile apps, the growing need for location intelligence platforms to analyze and visualize geographic and location-based data, and the increasing adoption of location-based messaging platforms among consumers.

Also, this segment is projected to register the highest CAGR during the forecast period.

Based on technology, the Asia-Pacific location-based services market is segmented into global navigation satellite systems, global positioning systems, Wi-Fi, near-field communication, and other technologies. In 2024, the global navigation satellite system segment is expected to account for the largest share of the Asia-Pacific location-based services market. The large market share of this segment is attributed to the diverse range of applications of GNSS, including precise positioning and real-time location tracking. Additionally, the growing demand for location-based advertising and the increasing need for GNSS in asset management contributes to the significant market share of this segment.

Additionally, this segment is projected to register the highest CAGR during the forecast period.

Based on application, the Asia-Pacific location-based services market is segmented into navigation, geo-marketing & advertising/target marketing, mapping & GIS, tracking, social networking, infotainment, infotainment, and other applications. In 2024, the navigation segment is expected to account for the largest share of the Asia-Pacific location-based services market. The segment’s large market share is attributed to the rapid implementation of comprehensive navigation solutions by automakers and the increasing initiatives by leading LBS players to develop automotive navigation services.

However, this segment is expected to register the highest CAGR during the forecast period.

Based on location type, the Asia-Pacific location-based services market is segmented into outdoor and indoor. In 2024, the outdoor segment is expected to account for the largest share of the Asia-Pacific location-based services market. The segment’s large market share is attributed to the rising demand for outdoor location-based services for various applications, including improved navigation and mapping applications, asset tracking applications, outdoor proximity marketing applications, and the increasing deployments of outdoor applications, particularly for automotive and pet tracking applications.

However, the indoor segment is expected to register the highest CAGR during the forecast period due to the growing need to track people and objects within a set space and the increasing implementation of indoor locations to navigate environments like shopping malls, airports, or large buildings more efficiently.

Based on end-use industry, the Asia-Pacific location-based services market is segmented into government & public sector, transportation & logistics, smart cities, retail & E-commerce, consumer goods, media & entertainment, travel & tourism, BFSI, IT & telecom, healthcare, hospitality, aerospace & defense, energy & utilities, automotive, agriculture, education, and manufacturing. In 2024, the transportation & logistics segment is expected to account for the largest share of the Asia-Pacific location-based services market. The segment’s large market share is attributed to the increasing need for real-time tracking of vehicles using GPS, the growing use of location intelligence tools to analyze traffic patterns and congestion in real time, and the increasing usage of location intelligence tools for route optimization.

However, the retail & E-commerce segment is expected to register the highest CAGR during the forecast period due to the rising need for location-based data for targeted marketing campaigns, the increasing popularity of location-based surveys and feedback collection tools, the growing usage of retail asset management tools, and the increasing need for supply chain management in the retail sector.

Based on country/region, the Asia-Pacific location-based services market is segmented into Japan, China, India, South Korea, Singapore, Taiwan, Australia & New Zealand, Malaysia, Thailand, Philippines, Indonesia, Vietnam, and the Rest of Asia-Pacific. In 2024, China is expected to account for the largest share of the Asia-Pacific location-based services market. The large share of this market is mainly attributed to factors such as the growing demand for automated smart driving solutions, rising launches of autonomous cars, trucks, and construction vehicles, a boom in GNSS hardware, and effective usage of drones in hospital operations support the growth of the LBS market in China.

However, India is expected to register the highest CAGR during the forecast period due to the increasing demand for drone-based operations by state governments, increasing initiatives by local players, and increasing collaborations between market players for new product launches.

Key Players

The key players operating in the Asia-Pacific location-based services market are HERE Global B.V. (Netherlands), Google LLC (U.S.) (A Subsidiary of Alphabet Inc.), TomTom N.V. (Netherlands), Esri (U.S.), Hexagon AB (Sweden), Trimble Inc. (U.S.), Cisco Systems, Inc. (U.S.), QUALCOMM Incorporated (U.S.), Microsoft Corporation (U.S.), AT&T Inc. (U.S.), Zebra Technologies Corporation (U.S.), ALE International (France), Precisely (U.S.), Rohde & Schwarz GmbH & Co. KG (Germany), and Nextbillion.AI Pte. Ltd. (Singapore).

Key Questions Answered in the Report:

  • Which are the high-growth market segments in terms of component, technology, application, location type, and end-use industry?
  • What is the historical market size for the Asia-Pacific location-based services market?
  • What are the market forecasts and estimates for 2024-2031?
  • What are the major drivers, restraints, opportunities, challenges, and trends in the Asia-Pacific location-based services market?
  • Who are the major players in the Asia-Pacific location-based services market, and what are their market shares?
  • What is the competitive landscape like?
  • What are the recent developments in the Asia-Pacific location-based services market?

Companies Mentioned

  • HERE Global B.V. (Netherlands)
  • Google LLC (a subsidiary of Alphabet Inc.) (U.S.)
  • TomTom N.V. (Netherlands)
  • Esri (U.S.)
  • Hexagon AB (Sweden)
  • Trimble Inc. (U.S.)
  • Cisco Systems Inc. (U.S.)
  • QUALCOMM Incorporated (U.S.)
  • Microsoft Corporation (U.S.)
  • AT&T Inc. (U.S.)
  • Zebra Technologies Corporation (U.S.)
  • ALE International (France)
  • Precisely (U.S.)
  • Rohde & Schwarz GmbH & Co. KG (Germany)
  • Nextbillion.AI Pte. Ltd. (Singapore)